It's been a week since the closed beta of Desperate Battleground.

During this week, Nangong Xiang was almost always in a state of euphoria.

The first thing she does when she wakes up every morning is to look at the number of people who logged in to the game the previous day, the number of people who were online at the same time in each period, the number of new people, and the month-on-month data...... Wait a minute.

The data raised high in the air was even more refreshing than coffee, and it made her energetic throughout the day.

This week can be said to be the highlight of her game development career.

She even regretted not asking for more dividends.

Of course, her reason also told her that without Chang Dong's cooperation, she wouldn't even have such glory.

Yes, "Desperate Survival" is popular again!

Why add another one?

Because this is another masterpiece of Dawn Network after "The Second Personality".

It not only inherits the popularity of "The Second Personality", but even the blue is better than the blue, the fire is out of the sky, and the fire is phenomenal!

It's definitely not just the publicity that's in place!

In the gaming industry, there is no shortage of games that rely on exquisite CG and explicit marketing to coax a large number of players to pour in.

However, these games have suffered from the embarrassing situation of "how turbulent the influx is, how ferocious the withdrawal and unloading are", and even because of the exquisite marketing before the launch of the service, the player's expectations have been raised, which has caused the terrible consequences of the collapse of word of mouth.

Therefore, in the gaming circle, publicity is very important, but more important is the quality of the game itself.

This is what Desperate Survival does!

It weakens survival, strengthens competition, and cleverly adds elements such as "luck", "strategy", and "openness", and almost overnight after it was launched, the word of mouth exploded!

Eat chicken! Landing into a box! Voldemort! I send home delivery! Squat on the toilet! ……

All kinds of game terms, endlessly, have become a meme that only chicken players understand.

Behind these memes, there are also all kinds of wisdom and ridicule.

Now in the circle of friends, being able to post a screenshot of good fortune can simply attract countless envy.

Of course, eating chicken isn't for all ages.

There are also many people who don't like to eat chicken, and they can't even understand that this kind of control character runs all over the map, can't touch people for half a day, and even stays in the grass for more than ten minutes, just to ambush a person, what's the meaning?

This is a difficult question to answer.

After all, there are a thousand Hamlets in the eyes of a thousand people.

However, this question was quickly answered by tens of thousands.

On the tenth day of the closed beta of "PlayerUnknown's Battlegrounds", Chang Dong posted a Weibo, saying: "Paid investigation, may I ask what attracts you the most about eating chicken?" What is worth improving, or do you have any comments or suggestions? I will randomly select 100 people to receive a cash prize of 10,000 yuan each. ”

Don't think about it, this is actually a small marketing plan of Changdong.

But it is this Weibo marketing that is enough to make countless professional companies kneel.

Less than an hour after Weibo was posted, there were more than 50,000 messages and 20,000 retweets.

Some high-praise comments have become a large-scale funny scene.

"What's the most appealing thing about me, you ask? Bullshit, attract a fart, Lao Tzu just landed, before people saw it, they were suffocated by someone blocking the door, so angry that Lao Tzu guarded the door every day, hey, don't say it's weird and interesting! ”

"Lao Tzu will tell you, open a lolita sound, and the bureau is eight-fold mirror?"

"The grave jumped, was shot and collapsed, and the mentality exploded in an instant."

"Can you believe that Lao Tzu was blocked by a car when he squatted in the toilet, and then was blown up by a grenade?"

"Kill one person, successfully eat chicken, don't ask me how I did it, the poison circle survives to the end! The fork will be waisted, but it will break me. ”

Countless netizens took the opportunity to share their funny or highlight experiences!

Some gods with strong manual ability even make these experiences into GIFs and upload them.

For a while, Changdong Weibo became a gathering place for jokes.

I don't know how many self-media, relying on these comment screenshots, have sucked a wave of fan popularity.

Of course, these are leftovers, and in this carnival, the biggest benefit is Changdong!

After the short Tianzhu incident, Changdong Weibo has 3,000 followers, and after a series of things such as fast food packs, Changdong Weibo has 36 million followers on the scene.

Now after this wave of marketing, in just one day, Changdong's Weibo attention has exceeded 40 million, and the Weibo coffee position can be said to be more and more stable.

However, compared with the benefits of invisible influence, Changdong's biggest benefit is still real money!

On March 25, he asked Dawn Network to hold a press conference.

One of the issues that the public is most concerned about is the problem of one billion turnover in three days, which Dawn Network generously admitted, and even admitted, that this is actually just the turnover of mobile games.

In order to ensure the balance of the game, the main project of the chicken game is to charge props.

For example, costume props, the ultra-short little black dress that is most sought after by otaku players;

For example, firearm painting, etc.

In the eyes of normal people, these props that basically do not affect the balance of the game should not be so high, right?

But Dawn Network did it.

In this regard, in addition to lamenting that phenomenal games cannot be judged by common sense, Chang Dong is the most mentioned.

Because Dawn Network publicly admitted at the press conference that the two phenomenal games under its name are both from Changdong Creative, considering the asymmetrical competition genes of these two games, everyone has little doubt about it.

Many people have to sigh that Chang Dong is really a very special person.

It's hard to judge him with a few simple labels!

In fact, in the Internet practitioners, he is rated even higher!

Some professional research companies believe that the fire of eating chicken, to a large extent, is also fueled by the live broadcast industry!

You have to admit that eating chicken is actually relatively slow in the rhythm of the game, and if you are suddenly shot when you run the map, the frustration is really easy to abandon.

But the fire of the live broadcast has kept the game in the spotlight.

Such as:

In order to attract fans, it has become difficult for anchors to attract fans with honest chicken games, so they started to produce content while transporting content.

All kinds of funny gameplay have been developed, and all kinds of brain holes have emerged in endlessly.

After watching it, many viewers were naturally moved, and their hearts came up one after another, "Damn, can you still play like this?" "Why didn't I think of that? "Interesting, I'll try it later." "Thoughts.

The popularity of the game, in turn, stimulates the live broadcast of the streamer.

This kind of linkage effect is difficult to do with traditional forum stickers.

Another example:

On the international server, many Zhuxia players meet to distinguish between friend and foe by singing the national anthem and singing that we are different, and then collectively wear red pants to form a red tide that sweeps the server.

But crooked nuts are not stupid, and soon someone mixed in with a few words of "Sao Nima", and then made trouble at a critical time and successfully ate chicken.

When such a video was successfully uploaded to YouTube, it caused an instant sensation.

It also annoyed Zhuxia players!

This contradiction, in a sense, also deepens the appeal of the game, which many people enjoy it.

Under the linkage of many people, it is difficult to eat chicken without popularity.

However, not every game has live broadcast resources, but Chang Dong has, and even during the game's internal testing, the corresponding live broadcast section was opened on the mainstream live broadcast platform.

This is not so much influence, but ahead of time, this foresight, really shocked the Internet practitioners!

It is also more clearly aware of Changdong's influence in the Internet industry.

In fact, this influence has already broken through the Internet industry.

This can be seen from Chang Dong's stepping into the president class of Yanda.