Chapter 452: Three Situations in which Merchants Compete for Customers
When Song Qingtian heard this, he asked in his heart: "I didn't deliver the goods for a week, it was Xiao Zhang who deceived Wu Daqing, but I didn't go to Sanchuan Town to pull goods for a week, and Shi Lei didn't mention it to me." ”
There is no delivery to the customer for a week, and the customer does not urge, which is obviously abnormal, and there must be other products instead of sunny instant noodles.
Tang Jinfeng said: "I asked Shi Lei for this, just came from Sanchuan Town, Shi Lei said that Xiao Zhang told him that he would not come to pull goods recently, so that the factory would store goods for a period of time." ”
Song Qingtian was also a little angry, "This Xiao Zhang is really unreliable, if he doesn't do it, forget it, and he has to lie to Wu Daqing and Shi Lei, what kind of thoughts does he have?" ”
"Xiao Zhang has always been very good, but since he got an object, there have been some changes, he was drunk that day and drove a car, and he took him to the county to deliver and reconcile the accounts."
When Song Qingtian heard this, he felt that there was something strange in this.
"Who is he against?"
"I asked him and didn't tell him, and he didn't let us see it, I said that it was above board, and he hid it."
"You've never met him."
"I've seen it once in a trance, it seems to be quite fashionable, with perm hair."
Since Liu Meixin came out of prison, Song Qingtian hadn't seen her, and hearing Tang Jinfeng say this, Song Qingtian couldn't remember it for a while.
Tang Jinfeng said again: "I told Shi Lei about this, and according to my description, he said that it seemed to be Liu Meixin from Sanchuan Town, and he was helping to inquire whether it was Liu Meixin." ”
"Liu Meixin!"
Song Qingtian was shocked, this is a bad thing, Qin Xiaoyun said that Yang Yufei's instant noodles are selling well, it seems that Liu Meixin used Xiao Zhang to snatch away all her customers.
Half a day later, Shi Lei came, and it was determined that the person who hooked up with Xiao Zhang was Liu Meixin, and Liu Meixin and Yang Yufei were hot.
Yang Yufei, you will do whatever it takes, don't blame me for being unkind.
Anger is anger, but the important thing at hand is how to get back the previous customers.
Song Qingtian arranged for Tang Jinfeng to go back to prepare, and tomorrow with her, he will start to go to the customer stores in the thirteen counties of the three districts of Nanyang City, and go to run one by one.
That night, Song Qing fell asleep in the middle of the night.
Based on his business experience in his previous life, Song Qingtian believes that merchants do not care about the competition between customers in the following three situations.
First, the product is exactly the same homogeneous product as the competitor's product, and there is basically no difference, so the customer can only use the price as the only factor as the selection criterion.
Second, the product has obvious differentiation characteristics from competitors' products, but your business personnel have not made it clear, which requires the training of sales personnel.
Third, the service can not satisfy the customer, there is no good and stable long-term cooperative relationship with the customer, the customer has no "feelings" for you, so it is easy to see the difference, and even find various reasons to leave you.
If you want to bring your customers back, you have to start from these three aspects.
The next day, the two first went to the largest food wholesale store in Nanyang City, the Baishui Food Wholesale Store in Baishui District.
The owners of the wholesale store all know Tao Jinshan, Tang Jinfeng often comes to deliver goods, and the boss also knows him, but he has never seen Song Qingtian.
Song Qingtian arranged for Tang Jinfeng not to show up, and went to the store to investigate the situation first, to see how Xiao Zhang and Liu Meixin pulled away their customers.
Only by knowing oneself and knowing one's opponent can one not be defeated.
The owner of the wholesale store was a young man in his twenties, with short hair, who looked very capable, and when he saw Song Qingtian walk in, he greeted him with a smile.
"Little girl, what are you buying?"
Song Qingtian is not very old, she looks like a student, and the boss thinks she is a customer who buys nothing.
Although the businessmen of this year are wholesalers, they are also very enthusiastic about retail customers, unlike wholesalers in the 21st century, who do not raise their heads and ignore them when they see customers who buy nothing.
Song Qingtian immediately had a good impression of this boss.
"Boss, I want to buy instant noodles."
The boss smiled: "We have Sun instant noodles here." ”
Sun Instant Noodle Factory, this name Song Qingtian heard Shi Lei mention, it is the name of the instant noodle factory opened by Yang Yufei, and her instant noodle factory is called Qingtian, and she is called Sun, which literally means against herself.
"I'm sorry, boss, I want to buy sunny instant noodles."
"Sunny instant noodles are no longer sold, and now there are only sun instant noodles."
"Sunny instant noodles are delicious, why don't you sell them?"
As the manufacturer and seller of Qingtian instant noodles, Song Qingtian naturally has to say good things about his products.
"The Sunny Day Instant Noodle Factory is indeed delicious, but the Sun Instant Noodle Factory is cheap, and the Sunny Day Instant Noodle Factory has closed down and is no longer producing."
The sunny instant noodle factory closed down and stopped producing, didn't its new factory in Nanyang just open? This must be a rumor.
And on that day, the opening of the Sunny Day Instant Noodle Factory did a lot of advertising, and the person in Nanyang City didn't know?
"Boss, didn't Sunny Day Instant Noodles just open? How do you say it's out of business? ”
The boss smiled and said: "Actually, I also know that it has just opened, but their salesman Xiao Zhang said that Sunny Day Instant Noodles will not be sold in Nanyang City in the future, and will only sell Sun Instant Noodles in the future." So, I had no choice but to go out of business on a sunny day. ”
It turns out that this is the case, this Xiao Zhang actually has such ability, no wonder her customers have changed to sell Sun instant noodles.
"Boss, I seem to remember that the person in charge of sales in Nanyang is Tang Jinfeng, why do you believe Xiao Zhang's words?"
At this time, the boss realized that the little girl in front of him didn't seem to be here to buy instant noodles.
"Are you from the Sunny Day Instant Noodle Factory?"
Song Qingtian smiled: "That's right, my name is Song Qingtian, and I am the chairman of Qingtian Instant Noodle Factory." ”
As soon as the boss heard the word chairman, he couldn't help but look at Song Qingtian for a long time.
"Are you sure you're ......"
Song Qingtian beckoned to Tang Jinfeng at this time, Tang Jinfeng met the boss in the store, and opened his mouth to say hello, "Boss Zheng, hello, long time no see." ”
Song Qingtian also smiled and said: "It turns out that the boss's surname is Zheng, and Boss Zheng is good." ”
Boss Zheng smiled: "You're polite, my name is Zheng Yucheng." After speaking, he pointed to Song Qingtian and asked Tang Jinfeng, "She is your chairman?" ”
"That's right, the chairman of our Qingtian Group, now has three instant noodle factories, Sanchuan Town, Nanyang City and Zhengzhou Zhongyuan District, as well as loach farming, liquor sales and food stores."
Tang Jinfeng said this deliberately, the more he raised Song Qingtian's value, the more he made the other party trust him.
Song Qingtian felt that Tang Jinfeng was right to introduce himself like this, but he couldn't make Zheng Yucheng feel proud, but said with a smile: "What Brother Jin Feng said is a bit exaggerated, I just introduced imported production lines from Japan, so the factory opened more." ”
obviously said that he was not proud, but he was so high-profile.
Song Qingtian believes that this is to reveal his strength to Zheng Yucheng, and customers are generally willing to cooperate with powerful people.
Zheng Yucheng didn't understand, "Since you have so many factories, why don't you sell sunny instant noodles in Nanyang City?" ”
Tang Jinfeng told Zheng Yucheng that Xiao Zhang was seduced by Liu Meixin and deliberately sabotaged the business of Qingtian Instant Noodle Factory.
Zheng Yucheng thought for a while, "I said that Xiao Zhang, every time the delivery comes, he obeys the words of the woman who comes with her, it seems that this woman is very powerful, and she poured him a lot of ecstasy soup." ”
Song Qingtian smiled: "Boss Zheng, we are here for this matter." I want to explain it to you clearly, and I hope you can continue to sell our instant noodles in the future. ”
Zheng Yucheng hesitated, "But the instant noodles of the Sun Instant Noodle Factory are two cents cheaper than yours." ”
Song Qingtian felt that at this time, he should tell Zheng Yucheng about the three things he thought about last night.
"Boss Zheng, you tell you the truth, compared with sunny instant noodles and sun instant noodles, according to your feelings, do you think there is a little different?"
Zheng Yucheng said honestly: "In terms of packaging, sunny instant noodles are better, and the quality of the Sun instant noodles factory is not as good as sunny instant noodles." But Sun instant noodles are cheap. ”
In business, if you can make two more cents, you can earn two more cents, especially in wholesale business, which adds up to a lot, and profit is what businessmen ultimately want.
So Zheng Yucheng has always emphasized the fact that Sun instant noodles are cheap.
This is the first problem that Song Qingtian is aiming at, the product is exactly the same homogeneous product as the competitor's product, and there is basically no difference, so the customer can only use the price as the only factor as the selection criterion.
"Boss Zheng is so honest, I am very happy, thank you for your pertinent opinion."
If you want to continue the conversation with the customer, it is important to agree with the customer's opinion, and of course, it is necessary to give the customer some compliments.
Song Qingtian smiled and continued: "Our Qingtian instant noodle factory will launch various varieties in the future, the packaging is diversified, and the quality is mechanized production by imported assembly lines, the cost will be greatly reduced, and we will also consider appropriate price adjustments." ”
Song Qingtian also considered the price reduction of Qingtian instant noodles, but in the absence of market competition, it is not advisable to reduce the price, and now that such a thing has happened, it is necessary to consider the issue of price reduction.
The second question that Song Qingtian thought about last night was that there were obvious differentiating characteristics between the product and the competitor's product, and by the way, he also talked about it.
If it is the same product, the packaging is more diverse, the quality is good, and the price will be the same, and customers will naturally choose sunny instant noodles.
Song Qingtian felt that it was not enough, the third question, to contact the customer with a good "feeling", in order to stabilize the loyalty of the customer.
"Boss Zheng, I know that you are also doing business to make money, but I think we are doing business to make friends, in this open era, you help me, I help you, everyone makes money is a win-win situation. If someone is secretly making trouble and does not keep his promises, and you associate with such a person and have no trust in each other, he will cheat me today, and he will cheat you tomorrow. You have been dealing with Brother Jin Feng for so long, you know who he is, I hope we can continue to be good friends. ”
In other words, not to mention the quality of the product, in terms of character, I am the best person to continue to cooperate with you.
Zheng Yucheng has not been doing business for a day or two, and he has seen a lot of people, Song Qingtian is so frank and reasonable, and there are not many people who have a reasonable analysis, but there are. But at Song Qingtian's age, he has seen someone who does business like this and talks so professionally.
Song Qingtian's remarks instantly made Zheng Yucheng fall into deep thought.
She is not wrong at all, business is all about making friends, helping each other, and cooperating with someone who is secretly making bad people, I don't know when I will ask you for a bite.
"If the price is lowered, I am willing to continue to sell sunny instant noodles."
Song Qingtian said with a smile: "I will speed up the progress of adjusting the price, you can rest assured." ”
"That's good, to be honest, the sunny day instant noodles were originally very good, and I feel more relieved when you say that."
As soon as the negotiation was completed, he heard the horn of a car, and Tang Jinfeng turned his head to look.
"On a sunny day, it's Xiao Zhang and Liu Meixin who are here."