Three days later, CCTV conducted an exclusive interview with Liu Bogu, the topic of this interview is the ancient Western Regions and the Tang Dynasty, this is the latest research topic of Liu Bogu, in the interview Liu Bogu talked a lot of archaeological expertise, and finally talked about wine, because Liu Bogu and Song Zihang have an agreement, so Liu Bogu said more about this wine.

It includes an interpretation of the Biansai poet Wang Han, as well as an explanation of the ancient brewing methods far beyond today, and the origin and inheritance of the sixteen-spice wine.

Among them, Liu Bogu has a passage that says: "Foreigners have always thought that there is only liquor in China, but they don't know that Huaxia wine used to be the best in the world, and now the best wine in the world may be the most expensive Romanée-Conti wine sold on the market. ”

"But even if such the world's top wine is only 12 spices, but we have appeared in China 16 spice wines, which is a model of wine, with a very high historical value, it is said that the poet Wang Han of the year of the grape wine glow-in-the-dark glass, in fact, describes this 16 spice wine."

Liu Bogu said on TV, the host looked at Liu Bogu and asked: "Mr. Liu, the sixteen-spice wine you said is simply amazing, but unfortunately you can't drink it now, if you can taste it, it will be a great enjoyment of life!" ”

After the host said this, Liu Bogu smiled and said: "Actually, we can drink this sixteen-spiced wine now." ”

"Huh? Could it be that the secret recipe for brewing has been discovered by archaeology? ”

The host looked at Liu Bogu in surprise, Liu Bogu smiled at this time: "According to my systematic and serious investigation, Wang Han's descendants may still exist in the world, according to a series of archaeological data, Wang Han is likely to make this sixteen-spice wine, so I went through many explorations, and finally found the heirs of the sixteen-spice wine, and at the same time, after my persuasion, they promised to provide a certain amount of sixteen-spice wine to the market, by the way, I brought a bottle today, taste?" ”

Liu Bogu looked at the host and said, the host was stunned for a moment when he heard this, and then said, "Can you taste it?" That's great! ”

Liu Bogu smiled and beckoned, followed by the assistant to bring a bottle of wine printed with the words "Royal Wine Trademark", and at the same time, the camera gave a big close-up of the wine.

Liu Bogu smiled and reached out to pick up the wine glass and poured a little wine for the host and himself, followed by a glass of wine that the two enjoyed very much, and then the host was intoxicated with the expression of the wine, of course, this expression was not pretended, but was really shocked by the deliciousness of the wine, even if he was not very good at tasting wine, but he could still drink it if it was good or not.

"Wow, it's so delicious, can you buy it on the market now?"

The host looked at Liu Bogu and said, Liu Bogu laughed when he heard this: "It should be possible, who knows, I didn't advertise him anyway, haha......"

The interview ended in a very pleasant atmosphere, the interview ended, almost the next day, CCTV broadcast this program, Liu Bogu's appeal is still very famous in the circle of people who like antiques, and people who like antiques, most of them are rich people, after all, they can't afford to play with antiques without money, and Song Zihang's royal wine is aimed at rich people, who would be willing to buy a bottle of wine for tens of thousands of yuan to drink?

Therefore, Song Zihang is very right to ask Liu Bogu to advertise this advertisement, which is called precision advertising in the advertising industry.

At the same time, Song Zihang turned around and asked Ye Xue to be the brand spokesperson of his wine, and shot a set of red wine advertisements, the advertising content is very simple, mainly highlighting the aristocratic model of this red wine, and Ye Xue's temperament is also very close to the aristocratic temperament.

The advertisement is filmed, the advertising slogan is from the Tang Dynasty court wine, the real master production, the sixteen-spice legendary wine, Liu Bogu master recommended, the royal wine, pre-sale begins, 20,000 yuan per bottle, limited to 2,000 bottles, first come, first served, want to buy as soon as possible!

Song Zihang thought about it, and finally decided to put it in the airport VIP lounge, which also belongs to accurate customers, after all, the guests who can enter the aircraft VIP lounge are generally not too poor, and there are many rich CEOs and celebrities, so it is more convenient to buy wine, and they should be able to afford 20,000 yuan.

As soon as this advertisement went out, the sales of this wine rose, and soon Song Zihang sold about 500 bottles of wine, collecting 10 million funds, which can be regarded as helping Song Zihang a lot, Song Zihang got the money and paid a certain amount of advertising expenses, and all the others were invested in his new villa area.

In this way, the royal wine got a good publicity, and due to the sudden force of the royal wine, the foreign wine brands were immediately vigilant, and the wine brands such as Kanti, Lafite, Latour and so on also felt unprecedented pressure.

Under such strong pressure, these wine brands became vigilant and began to spend a lot of money to advertise on the whole network, and the intensity of advertising was much greater than that of Song Zihang's royal wine.

And in the advertisement, the world's top wines, after a hundred years of verification, have been certified by the world's strongest authority, and mainly marked the wine conference of the first few sessions, the first place.

And the major red wine experts began to shout and promote on TV, and even some people said it more explicitly, for example, Mr. Liu Bogu is indeed Taishan Beidou in the antique industry, but red wine and antiques are two different things, Mr. Liu Bogu has never drunk our wine, otherwise he will never think that this domestic brand is very delicious.

There are also some experts who pretend to say: "We also hope that the national wine can be better, but we have to admit that our Chinese wine is still very different from foreign countries!" ”

There are also experts who publicly said: "Whether the wine is good or not, I only know after comparing it, this year Huaxia will hold an international wine conference in the magic capital, and when the time comes, this royal wine will compete with other big brands, and if you win, I will admit it!" ”

There is a lot of noise on TV, saying everything, but one thing is very clear, if you want to be recognized by the whole society, you can only be recognized if you participate in the world-class wine conference and get a good ranking, otherwise everything is empty!