Chapter 251: Don't ask for the best, but ask for the most expensive
"Well, this wine tastes better than Lafite!"
Ye Xue took a sip of the royal wine brought by Song Zihang and couldn't help but say, although Ye Xue doesn't understand wine, she can still drink the good wine, the wine brought by Song Zihang has a sweet and refreshing taste, a long taste, a mouthful, full of aroma, and an endless aftertaste.
Drink this sip of wine, even Ye Xue, who doesn't understand wine, knows that this royal wine is better than Lafite.
Ye Xue thought so, and on the other side, Xiao Qi had already raised her head to look at Song Zihang.
"Song Zihang, how much wine have you made?"
Xiaoqi looked at Song Zihang and asked, Song Zihang heard this and thought for a while and said: "It's not much, about fifteen cylinders, if you change to the current bottled wine, it can hold about 10,000 bottles." ”
Song Zihang looked at Xiaoqi and said, this data is Song Zihang's very systematic calculation and statistics, and Song Zihang has made a total of eighteen cylinders, about 13,000 bottles, but Song Zihang is ready to sell 10,000 bottles first, and the rest of Song Zihang is ready to be made into high-end quality royal wine, and it will be kept at a high price in the future.
"One, ten thousand bottles?!"
Xiao Qi's eyes widened when she heard this, and then she said excitedly: "You, you actually have such a large amount of red wine storage?" ”
Xiaoqi looked at Song Zihang and asked in disbelief, Song Zihang smiled when he heard this: "I still had some money in my hand at the beginning, so I brewed some according to that recipe, and eight years have passed, it is really time passing, and time is impermanent." ”
Song Zihang said a sentence that was not answered, the purpose was not to answer Xiaoqi directly, after all, if this topic is discussed in depth, it will be very untenable, and there will be many loopholes, such as why you have made so many wines, why don't you sell it when you are the most depressed.
This kind of topic is endless, so Song Zihang can't continue her topic.
Seeing that Song Zihang was unwilling to answer his question head-on, Xiao Qi thought about it and didn't continue to ask, after all, everyone has everyone's secrets, and it is annoying to ask the root cause.
Thinking of this, Xiao Qi didn't ask this question, but looked at Song Zihang and said: "Song Zihang, you have so much wine in your hand, you won't keep it and drink it alone, don't you think about selling it?" ”
Song Zihang smiled when he heard this, looked at Xiaoqi and said: "I have registered a trademark and established a royal wine company, and I still have a batch of wine bottles in the process of being produced. ”
Song Zihang looked at Xiao Qi and said, Xiao Qi couldn't help but smile at the corner of his mouth when he heard this: "Sell directly?" How much are you going to sell? 100 dollars a bottle? ”
Xiaoqi looked at Song Zihang and said with a smile, Song Zihang was stunned for a moment when he heard this: "One hundred yuan a bottle, don't make trouble, my bottle is more than twenty yuan, or the wholesale price, I will buy a fart for one hundred yuan, and the broken Lafite is sold for tens of thousands of yuan a bottle, and my royal wine must be sold for at least more than 10,000 yuan!" ”
Song Zihang looked at Xiao Qi and said, Xiao Qi smiled when he heard this: "10,000 yuan a bottle, how are you going to sell it?" Sell it in a small supermarket? You can't sell a bottle this year, if you want to really pursue the quality of red wine, it is not us ordinary people, but those upper-class people, such as big stars, big tycoons, big politicians, these people, rich and powerful, need high-end wines such as royal wine. ”
"You want to sell it directly, go to the supermarket and sell it, which common people are crazy, 10,000 yuan to buy you a bottle of wine? You must know that 10,000 yuan is a month's income for an average family! ”
Xiao Qi looked at Song Zihang and said, Song Zihang listened to Xiao Qi's words and nodded: "I understand what you mean, our commodity positioning cannot be set in the working class, but the rich class, right, to put it bluntly, our wine can only be sold to the rich, right!" ”
"That's right, the product positioning must be done well, if you want to sell it, you can sell it to the rich, and we need to carry out a certain amount of advertising and TV interviews to promote, so as to reflect the forced style of red wine."
Xiao Qi looked at Song Zihang and said, Song Zihang nodded when he heard this, "It makes sense." ”
"And in addition to this advertising, we also have a way to make the red wine known in front of us, if it is used well, the early sales of our wine will definitely skyrocket!"
Xiaoqi looked at Song Zihang and said, Song Zihang's eyes lit up when he heard this, and asked, "Oh, what is the way to make a name for yourself?" ”
Song Zihang looked at Xiao Qi and asked, Xiao Qi pretended to be mysterious when he heard the words, "Do you know about the World Wine Conference?" ”
"World Wine Congress?"
Song Zihang couldn't help but be stunned when he heard this, Xiaoqi smiled and explained: "The World Wine Conference is a wine tasting exhibition organized by the World Wine Association, once a year, the world is reincarnated, and the country that is held this year is our China, and the host city is our Chinese metropolis, the magic capital. ”
"Oh, you mean to bring me to this convention with a royal wine?"
Song Zihang looked at Xiao Qi and asked, Xiao Qi heard this and smiled: "That's right, this conference should be held on the 16th of next month, let's hurry up and pack it, it should be able to catch up, and I am our Huaxia Wine Association, President of Haicheng, I can find a way to add a plug to us, go in and get a booth with a good location in advance, and with the quality of our wine, it is likely to win the championship of this conference, and if we can win the championship of the conference, Our wines will immediately make a name for themselves in the wine association. ”
"And don't forget that there are a lot of high-quality wine lovers at this kind of conference, and once you win first place, will your wine still be out of stock?"
Xiao Qi looked at Song Zihang and said, Song Zihang's eyes lit up when he heard this, and he nodded and said, "Okay, the registration will be left to you, by the way, Xiao Qi, you must find a way to choose our wine booth next to the top ten famous wines." ”
"Oh, and the booth next to the top 10 wines isn't cheap."
Xiaoqi looked at Song Zihang and said, Song Zihang smiled slightly when he heard this: "Since you want to advertise, don't be afraid to spend money, if you want more money, you tell me, I will transfer it to you directly." ”
Song Zihang looked at Xiao Qi and said, Xiao Qi's eyes lit up slightly when he heard this: "I said Song Zihang, your business acumen is okay, I thought you wouldn't grab that kind of golden position, after all, each of that kind of booth is calculated in millions." ”
Xiaoqi looked at Song Zihang and said, at this time, Ye Xue couldn't help but say: "Millions of booths, will it be too expensive?" ”
"Expensive? It's expensive, but I don't want it. ”
Song Zihang looked at Ye Xue and said with a playful smile.