Chapter 81: Tesla in the Foot
Elon Musk has given up on negotiations with Raytheon.
However, considering the problem of Tesla's sales in Dongtang, it had to negotiate with other battery companies.
However, Biyadi, Ningde, and Lishen-Guoneng, who have obtained the authorization of the first-generation Raytheon battery technology, will not be merciful, or Huang Haojie did not allow them to sell at a low price.
The members of the battery industry association are all required to implement the reference pricing of the Raytheon Group, and it doesn't matter if you use it yourself.
However, for the batteries sold to the outside world, the reference pricing of Raytheon Group must be implemented, and if it is not implemented, it will be kicked out of the group by Galaxy Technology.
The domestic reference price of the first-generation Raytheon battery is 150 Chinese yuan per kilogram of battery cells, while the foreign reference price is 150 US dollars.
Although it is said to be a reference price, the problem is that Biyadi and Ningde will never dare to sell below this price.
So after Elon Musk negotiated with Biadi, Ningde, and Liguo, the three companies all paid a fixed price of 150 US dollars per kilogram.
It's too expensive, so go find someone else to buy it!
Elon Musk almost vomited blood, someone else bought? Others are not Raytheon Group, and their prices are even more cheating.
But even the batteries of Biyadi and Ningde are ridiculously high, at 150 US dollars per kilogram.
Tesla's high battery is about 300 kilograms, which means that each Tesla needs to buy 315,000 Chinese yuan of batteries, and the cost is obviously unacceptable to Elon Musk.
However, as the world's largest electric vehicle market in the future, Tesla is difficult to give up.
"President Musk! I have a proposal to move Tesla's factory to Dongtang, so that we can purchase from Ningde Battery at a purchase price of 150 Chinese yuan per kilogram. An executive at Tesla's Dongtang branch suggested.
Elon Musk pressed his temple in thought.
"If we build a factory in Dongtang, can the purchase price really drop to 150 Chinese yuan per kilogram?"
The executive replied with some flickering.
"If the electric car produced is sold in Dongtang, it will be this price, and if it is not sold in Dongtang after production, it will be 75 US dollars per kilogram."
As we all know, Tesla's current "cheapest" model is the Model 3, which starts at $35,000 in the market where Mi Lijia is recognized as the lowest car price.
However, as of now, this model that is in short supply is only produced in a long-range version, which has led to the starting price of the car becoming 49,000 US dollars (about 336,000 Chinese yuan).
Don't forget, that's just the price of its naked car.
If you have ever had the experience of buying a car, then you must know the miscellaneous expenses such as "license fee", "warehouse fee" and "boutique decoration", unfortunately this is not a feature of the Eastern Tang Dynasty.
As a result, the real price of the car was 56,000 US dollars.
After paying $56,000 to Tesla, he still can't drive the car away because he still has to pay consumption tax and buy insurance.
According to the policy of Mi Lijia, the car with a price of 56,000 US dollars needs to pay a consumption tax of 3,422 US dollars, but Mi Lijia provides a tax deduction of 7,500 US dollars for the car, plus the vehicle insurance, the final price of the car is 54,422 US dollars (about 374,000 Chinese dollars).
In other words, even if it is the cheapest Tesla electric car, the naked car price is 49,000 US dollars.
If you switch to the first-generation Raytheon battery, which is produced abroad, the battery alone will cost 45,000 US dollars.
If it is produced in Dongtang and then sold back to Mi Lijia, the cost of the battery will be 22,500 US dollars.
Elon Musk kept thinking about it, and after a while, he made up his mind that Tesla could not lose the Dongtang market.
"You go and talk to the Shanghai officials, I decided to build Tesla's electric car factory in Shanghai."
"President Musk, you have made a wise move, I will do it immediately."
After the departure of Tang executives.
The vice president of the rice grain family next to Elon Musk frowned and said:
"Elon! If we do this, our profit will not be too high. ”
"Hook! This represents the future of electric vehicles, and if Tesla loses it, it means that Tesla will lose its future. Elon Musk said solemnly.
"Also, the profit margin is not high based on the current selling price, which is a completely new technology, and with our unique battery management technology, it can be fully charged in almost a minute or two."
"Elon, you mean a price increase? But Mi Lijia is now banning the sale of Thor batteries, what should I do about this problem?" Hook asked, still worried.
"Is there a ban on the sale of Thor batteries all over the world? No, we still have markets in Xizhou, Tianzhu, and Southeast District, and I don't believe that Mi Lijia will ban the sale of Thor batteries forever. ”
Elon Musk isn't that stupid.
Now is to keep up with the trend, if you lose the market, it means lose the future.
Tesla doesn't keep up now, and once the market is crowded, it will only form a vicious circle.
What's more, the battery is expensive, and Tesla can use technology upgrades as an excuse to directly raise the price.
You look at the previous full charge for a few hours, now it only takes a few minutes to fully charge, such a bullish technology, of course, the price has to be raised.
Tesla, which is fast and fast, soon reached an agreement with Shanghai officials at the end of April, agreeing that Tesla will build an electric vehicle factory in Shanghai.
On the other hand, Tesla's Dongtang executives also reached procurement contracts with Ningde and Liguo.
Of course, Raytheon also received a small order from Tesla.
The main reason is that Elon Musk considers that high-end models are equipped with 1st generation Thor batteries, which is too low, so he can only buy a small batch of 1.5 generation Thor batteries with tears.
As for Panasonic's battery, Elon Musk only considers being installed on Tesla in the prohibited area of Raytheon battery, after all, the explosion and spontaneous combustion of Panasonic's battery, Elon Musk is also very troubled.
If it weren't for the ban on Mi Lijia and the high price of Raytheon batteries, he would have wanted to replace them all with Raytheon batteries.
……
On the other hand, Biyadi, Ningde, and Liguo, which have obtained the authorization of the first-generation Raytheon battery technology, can also take action one after another.
Biadi is self-produced and sold, so the plan to carry Raytheon batteries came out very quickly.
However, the production line of Raytheon battery is not cheap, a production line with an annual output of 10,000 tons of Raytheon battery, Raytheon Group offers 80 million Chinese yuan, this is still a friendly price, and others can't buy it if they want to.
Biyadi has ordered fifteen production lines, two of which are already in the process of commissioning.
Ningde Group ordered 20 production lines, and Liguo ordered 18 production lines.
The most exaggerated Guodian Battery Company and China Energy Battery Company ordered 50 modified battery production lines and 36 modified battery production lines respectively in the first batch.
Of course, this is because Biyadi is a power battery, while Guodian Battery and China Energy Battery produce storage batteries, and the use of the two is not of the same magnitude.
After all, an electric car has hundreds of kilograms of batteries, and a storage power station with hundreds of tons of batteries is the starting point.
The surging elegance is conducive to a large number of favorable policies, and the reservation orders have exceeded the 10,000 mark, and as of May 1, the cumulative orders are 13,000 vehicles.
More than 6,000 vehicles have already been sent to car owners.
On average, a surging elegant car can bring a profit of 50,000 Chinese yuan to The Paper, and the order of 13,000 vehicles here alone will bring a profit of 650 million Chinese yuan to The Paper.
Of course, these profits need to be used to make up for last year's investment losses.
However, according to this momentum, it is expected to sell 100,000 units in the whole year.
Wen Weiping has launched an expansion plan, not only to increase the production of surging elegance, but also high-end cars, buses, and special vehicles have also entered the surging power plan.
The 100 new energy buses promised to Shanmei City should also be ready to fulfill the promise.
As one of the shareholders of The Paper, Yin Xitian directly waved money to invest in five electric vehicle parts factories in the eastern region of Lingnan.
Because he was already planning to set up his own door, Lifan tossed the old man, he knew that the era of surging power had arrived, and it was still too late to get in the car quickly.
Not only Yin Xitian, but also Dong Xianxing, Huang Hailan, Zhang Jian and others are also directly inserted into the electric vehicle parts market in eastern Lingnan.
An electric vehicle industry chain with surging power as the core is growing rapidly in the eastern part of Lingnan.