Chapter 60: Seriously, I Seem to Know You (2)

Vinegar Tan chose to come to London to study language, originally because he wanted to forget the past, and left behind everything he had done from the beginning of his memory to the third year of junior high school.

However, for Vinegar Tan, his cousin is not only the spiritual pillar of his childhood, but also the fundamental reason why Vinegar Tan can live according to his own wishes unscrupulously.

Yang Yifan is the big brother who has been accompanying the growth of vinegar Tan.

is a former driver of Vinegar Tan, an English tutor, a bodyguard, and a life assistant.

With these two people by his side, it is impossible for Vinegar Tan to say goodbye to his past.

Yang Yifan is very playful, and he did not find a particularly suitable position in Vinegar Wensheng's company before.

So I spend more time taking care of Vinegar Tan than going to the company.

This time, coming to London to set up a European branch made Yang Yifan find the direction of his career all of a sudden.

The overseas promotion of a Chinese game, in general, can have two modes.

Before Yang Yifan came to the UK, the first of the two models was overwhelming - setting up servers overseas.

Overseas servers, seriously speaking, are actually not much different from private servers.

The players in the overseas server are still Chinese, but they live overseas, or in various servers in China, and they are not very happy to play or the ranking is never up, so they run to play overseas "private servers".

This kind of promotion model is simple and crude, has no gold content, and does not even need to open overseas branches.

Obviously, it is not the path that Vinegar Wensheng will take to open his game branch to the United States and Europe.

What Vinegar Wensheng wants Yang Yifan to do is to really promote overseas, not just to set up a server to include a little overseas Chinese players.

The first thing Yang Yifan did after arriving in London was to translate the company's games into English.

Translating a large game is a huge project, and it is not something that can be done by one person in a little time.

Vinegar Wensheng's company in Xiamen has a game translation team of more than 40 people.

Translating a popular game is a very challenging thing.

The same content, different people, the feeling of translation is completely different.

This is also why, after the translation department has translated it, the final draft must be polished by Yang Yifan.

If a Chinese-style game is translated into even the most basic language and is difficult to understand, and even the reading is difficult, it will definitely not be able to attract real overseas players.

Translating games is not only about making Chinese games English, but also about ensuring that players with different growth backgrounds can get the same beautiful gaming experience in the game.

Let foreign players have a sense of identity with the game, and there will be no abruptness when playing, which requires very strong translation skills.

This level of translation is not something that ordinary professional translation teams can do.

English should be good, Chinese should be good, and most importantly, the game should be played well.

The overseas promotion strategy of "real guns" of Vinegar Wensheng Game Company made Yang Yifan like a fish in water.

While translating and polishing games, he also mixed with major game forums in Europe and the United States.

Promote the game, test for bugs, and improve the game experience.

Translating a game into the hearts and minds of native English speakers can be challenging. (Note 1)

It's like Chinese kung fu has long been recognized by the world, but a movie like "Kung Fu Panda", which is popular all over the world, is both Chinese kung fu and Chinese panda, but it is an American action comedy movie made by Hollywood.

Changing to a particularly traditional Chinese kung fu film narrative, the global box office will definitely be greatly reduced.

After Yang Yifan arrived in London, he had an unprecedented enthusiasm for his work.

Vinegar Tan was very happy for Brother Yang.

A month later, at the insistence of Vinegar Tan, she left London alone and went to Switzerland, saying goodbye to the past completely.