Mu Nian'an swore that she really didn't want to make her debut, she just wanted to thank her friends who helped her for free. James is the mountain of the advertising industry, and the tyrant can give remote guidance, all starting with six figures. What's more, this time the tyrant directly gave the idea of the advertisement, and the main tone was set for you.

Verbal thanks are not enough, at least three meals have to be invited. It has to be the grade of Mansion No. 9.

James looked at her, squinting at her without blinking. Through a mobile phone screen, the majesty of the tyrant can be transmitted.

In the middle of the sound, he smiled suddenly: "Yes, our An An's temperament is very similar to that of the designer." Her temperament is very cold, revealing elegant luxury. She has experience in advertising and has a personal relationship with designers. Shuangshu, isn't it just the two of them? ”

Mu Nian'an: "......"

The food is a fart, and the water doesn't even want to give James a sip. Pit friends, this product is the king rank.

"I am also buying the C&Q brand, although it is positioned as a trendy brand, but C&Q gives me the feeling that it is more inclined to traditional old luxury brands. Elegant, intellectual, extravagant, unique. It is An An who gives the positioning of the trendy brand, from a commercial point of view. After having a certain foundation, it will transform into a high-end luxury brand. There is nothing wrong with this idea. ”

James's professionalism is really strong, and even the commercial value has been taken into account: "If you really want to transform into the most high-end luxury brand in the future, then you must be fully prepared for it from the beginning and lay a good foundation." Although the positioning is a trendy brand, it does not mean that it must only pursue novelty, speciality, fashion and youth. The audience should not be limited to young people. ”

After a pause and a sip of water, James continued: "The first promotional ad is significant. So far, C&Q's popularity has been limited to a small area. But after the advertisement is launched, more people will know about the brand. And first impressions are very important. If the shooting of the first ad is more in line with the style and positioning of the brand itself, the transformation will come naturally. ”

The few people on the other end of the video have been completely impressed by the tyrant's strong professional ability.

Serve tea and cigarettes to the big guy!

From a trendy brand to the most high-end luxury brand, how to transform, and the difficulties that will be encountered in the transformation, these Mu Nianan have had a headache. Whether it is a person or a brand, once it is stereotyped, it is extremely difficult to transform. You can't become a big fat man in one bite, and it's even more difficult for C&Q to go to the highest-end luxury brand from the beginning.

I didn't expect that the problem that had plagued her for so long and hadn't come up with a perfect solution until now was so easily solved by James.

Yes, first impressions are too important. If it's the first time you see an advertisement for C&Q, you won't define C&Q as a trendy brand. If you only look at the advertisement, you will directly classify C&Q as the most high-end luxury brand.

"I'll ask Brother Jiu to cook for you personally. My ninth brother's cooking skills are amazing. Make sure you eat until you want to swallow your tongue. If James was right in front of her, Mu Nian'an would definitely give him a big bear hug.

James is an uncompromising foodie: "If it's really that delicious, I can shoot this ad for you for free." I don't need you to reimburse, I pay for the air tickets and hotels myself. ”

"Won't we be able to meet soon? The grand ceremony at the end of the year. Book your ticket and tell me and I'll pick you up at the airport. Mu Nian'an asked, "Is Mrs. coming?" ”

"She's pregnant and has to raise a baby at home." The word 'happiness' was written on the corners of James' eyes and eyebrows, and his voice was soft: "An An, you haven't blessed me yet." ”

Mu Nian'an: "Bless you!! She smiled and bent her eyes: "You are the first of my friends to have a child, James, and I am happy and happy for you." Thank you for sharing such happy news with me. ”

"An An, you are also the first friend to share this good news with me." James smiled, "See you in a few days." ”

"See you in a few days."

※

Walking into the studio, as soon as he saw the professional equipment with long guns and short guns, Mu Nianan couldn't help but shudder.

The fear of being dominated by tyrants strikes again.

"I ...... It may not be good to act. Otherwise, let's find a professional model, right? "Her body was already resisting and wanted to escape.

Secretary Xia and Chu Qing held her left and right, not giving her a chance to escape.

Director: "Mr. Mu, relax." Even idols say that your temperament is in line with the brand's high-end foreign style, you must be fine. Just be yourself. ”

High-end foreign gas on the grade...... This sounds very unhigh-end and high-grade.

Mu Nian's peace of mind resigned himself to his fate: "The last time I shot an advertisement for the head group, I was almost scolded by James to the point of depression. Today...... Director, you tap and scold. ”

Director: "Mr. Mu, you think too much. Looking at the advertising directors in the domestic entertainment industry, I assure you that no one dares to scold you. We don't even dare to say a word of weight. ”

After all, she is capital.

Chu Qing stroked his black hair, and he exploded: "Don't, if there is a problem between the two of us, you can say it when you should say it, and scold it when you should scold." If you do special treatment, I'll replace you, do you hear? ”

Director: "......"

Should he be scolded, or should he not be scolded?

Hehe, a woman's heart, a needle under the sea.

There is not a single line in the whole advertisement, so it tests the expressive ability of body language and the ability to capture the camera.

In the early Qing Dynasty, he shot a lot of magazines, large and small, and his experience is quite rich. So she was very confident, and as a result, she was the one who was scolded. On the contrary, Mu Nian'an, who was anxious and had no confidence, was basically a pass, and most of the NG re-entry was also affected by the early Qing Dynasty.

The director was smiling all the time: "Mr. Mu, you can go and rest." Touch-up makeup, etc., will touch up two close-ups of the face. He looked at Chu Qing and asked, "Do you want to rest for a while and adjust your state?" ”

Chu Qing gritted his teeth: "No, keep shooting!" ”

"Okay, listen to you." The director personally played the board and continued to shoot.

The director's surname is Yang, and his name is Yang Kui. In his forties, he has been in the advertising industry for more than ten years, and his reputation is average. Although I don't have a representative work in my hand, I have shot hundreds of advertisements, and the quality is above the passing line.

It is a typical representative of the style that is measured in a formal manner, without a strong personal color, but absolutely infallible. To put it mildly, it is safe. To put it bluntly, it is a mixed life that does not seek merit but seeks no fault, and has no artistic pursuit.

The reason why this advertisement was handed over to Yang Gui to shoot was entirely because of Chu Qing in his working state, and he was also a complete tyrant. A director who has a little artistic pursuit, or is famous, and has his own ideas, it is impossible for him to get along well with Chu Qing.

Chu Qing is too domineering, she is the director of this advertisement. Except for the advice given by James, everything else was done by Chu Qing. The director is a tool who completely obeys her command and orders and helps her complete this advertisement.

Yang Gui is the most famous and capable director who is willing to be controlled by the early Qing Dynasty. Director Yang, who has no temper, is about to be manic by Chu Qing's NG again and again.

"It's not a hard photo! Dynamic! Dynamic! I need you to get me moving! Don't wait like a log waiting for the camera to catch you! Now it's up to you to capture the footage! ”

"Look at the camera! Look at the camera! Look what I'm doing! I have flowers on my face?! ”

"It's your work! It's elegant! It's extravagant! It's a maverick! You can actually perform the feeling of being uneducated, and I am also convinced! ”

Director Yang's roar ran through the entire studio.

Mu Nian'an, who was sitting in the chair, shuddered fiercely, and remembered the fear of being scolded by the tyrant.

There was heating in the studio, but it was not very sufficient, Secretary Xia saw her shivering, and ran out, and when she came back, she was followed by two staff members, one holding a small sun in her arms.

"Forget it." When Yang Gui ate the last piece of golden throat treasure, he gave up: "If you continue to shoot, you will only find more feeling." Let's rest and shoot again tomorrow. Mu Nian'an, you come over and make up the close-up. ”

"Oh, okay." Mu Nianan stuffed half of the documents to Liu Junbo, took off his down jacket and went over to make up the close-up.

Liu Junbo glanced over there, turned his head sideways and whispered to Secretary Xia: "Go and check Yang Gui's experience." Focus on the troubles and problems encountered in his directorial career, and the blows. ”

Secretary Xia looked puzzled: "??? ”

"Don't ask so much, go." Liu Junbo raised his hand.

It's just a secretary, just know how to get things done. It can be understood that she has spirituality and is worth cultivating. If you can't understand it, then the upper limit is the secretary. There's no need to explain it so clearly to a secretary.

Soon, Mu Nianan made up the close-up, and Yang Gui looked at the screen with a satisfied expression: "Mu Nian'an, don't be so modest in the future." You're a very talented, God-loving type of person. Don't look at you stupid, the camera swept over, and your whole person was very vivid. Your eyes, in particular, are so gripping. ”

Mu Nian'an: "......"

You're stupid, your whole family is stupid! Oh, I thank you for the compliment!

Liu Junbo walked over slowly, standing behind Yang Gui and looking at the screen: "Stupid and stupid? Director Yang, you're too floating. ”

Yang Gyu: "......"

Rub, entered the role of director, and became the NO.1 in the shed, he was too proud to fuck the shape.

A flattering smile piled up on his face for a moment: "Where, Mr. Mu is too professional and good." I couldn't hold back for a moment...... Hey. I mainly want to express Mr. Mu's aura and talent! ”

Mu Nianan shook his head again and again: "No, no, no, I'm not, I don't, don't talk nonsense." If you've been ravaged by James for so many days, you've got me as well. ”

Yang Gui twisted his brows and looked at her seriously: "Mr. Mu, are you questioning my major?" I don't deny that even if it is a puddle of mud, under the hands of a director like James, there is also the possibility that he can be trained to the level of a movie queen. But as long as you leave Director James, the mud is still mud. ”

The reason why a famous director is a famous director is that he is strong here. Aside from other things, the director's control, training, and transfer of an actor are the most precious and cherished.

That's why there are many actors, in the films of a certain big director, they are particularly amazing. But as soon as he leaves the big director, he will be beaten back to his original shape, and his acting skills will be rubbed off dozens of streets.

This kind of is not how good the actor is, but the director Niu. Force.

I've never heard of a director who can't shoot without an actor. But most of the actors leave a certain director, and they will fall from the altar.

In fact, Zhao Yinger is a little bit of this situation. But it's not exactly the same. Because Zhao Yinger has acting skills, her appearance is durable enough. so that he will not fall off the altar.

But there is only one person who can shoot Zhao Yinger to the extreme. Zhao Yinger took the film after the film, and the director was her.

She knows Zhao Yinger best, and can firmly grasp Zhao Yinger's temperament and charm. magnify Zhao Yinger's beauty several times or even dozens of times, and deepen her texture.

So Zhao Yinger contributed many amazing scenes and roles. But as soon as she left her, Zhao Yinger was not so amazing.