757. On the birth of the queen of goods
How other people's watches sell has nothing to do with Zhong Mingxia, she still wears them to work every day according to the endorsement agreement.
Naturally, these work photos are widely circulated on the Internet.
Further evidence is Zhong Mingxia's ability to carry goods.
This is an important indicator to measure the price of a celebrity endorsement in the past two years.
For example, a chocolate brand once invited a top female celebrity to endorse, but only sold tens of thousands of dollars more in the next week or so!
At that time, the manufacturer that spent tens of millions of dollars almost didn't go crazy, and finally with a desperate attitude, he invited another actress of the same grade to successfully sell it back.
As for why the female star couldn't promote sales, no one can say.
Endorsement of this kind of thing, the main purpose used to be to raise the price, raise the grade, who has given us brand endorsement, our product quality, reputation, and face are all leveraged.
This is the most basic advertising method.
But with the advent of the Internet era and the rise of online shopping, the whole market is becoming more and more flat.
The main thing is that consumers are getting more and more educated and knowledgeable.
More and more people understand that the so-called luxury goods, the so-called brands.
It is all deliberately made up by the manufacturer, and the bubble of increasing value-added profits is forced.
Buying things is becoming more and more realistic.
Therefore, the manufacturer's brand is becoming more and more realistic, and all kinds of direct look at the ability to bring goods after the celebrity endorsement.
At this time, it became obvious how good the white-collar identity Zhong Mingxia had been building for herself was.
She appears in the park's commercial street every day, and the public tour also brings popularity to the park.
So she doesn't have the aura of big stars making money, getting drunk and drunk, and spending all day and night.
Even if I saw Zhong Mingxia's successive endorsement advertisements coming out, she should have made a lot of money.
But when almost everyone sees Zhong Mingxia, they will not have the mentality of hating the rich.
The feeling is subtle.
Many brands endorsed by actors really treat customers, consumers and even fans as fools to cut leeks.
All kinds of gossip news, celebrities in the news are spending money, and the sky-high income is also easy to make ordinary consumers resist the endorsement brand.
Zhong Mingxia is the opposite.
So far, I haven't heard that she lives in a villa, drives a luxury car, and has been living in a student dormitory apartment!
This is the real situation that thousands of art candidates can see with their mobile phones.
not only proves that her private life is innocent and self-disciplined, but also makes people fresh.
More than 10,000 people have spread this kind of information before and after two art candidates, and now it has been dug up intentionally or unintentionally, which is very favorable in the market.
Du Wen quickly discovered this, and immediately contacted Zhong Mingxia in the middle of the night: "Let's engage in some public charity, this is a good investment, and it will definitely be good for you." ”
Zhong Mingxia is actually a little picky, except for Wan Changsheng, she doesn't give much money to anyone: "I don't need too many benefits, it's enough, I'm already very satisfied." ”
Du Wen was steady and ruthless: "It's good for Wan Changsheng, okay?" ”
Zhong Mingxia hesitated and relaxed: "How?" ”
Du Wen is like doing the algorithm of Markov chain construction: "The watch thing has a very good effect, even I have received advertising, you can send this set of advertorials with these endorsements to the past we do, just open a price of 500,000 to 1 million, I estimate that they are willing to give, we can share this money, the important thing is to thoroughly amplify your ability to bring goods through these endorsements, so that you have a good reputation in the market, and other endorsements will come crazy!" Do you understand, it's not a problem to collect hundreds of millions or even hundreds of millions of endorsement fees a year! ”
Zhong Mingxia is also smart: "But the key is that the brands I endorse must sell well." ”
Du Wen hehe: "If there is a series of advertorials at this time, intentionally or unintentionally, mentioning that you are making money and doing good deeds silently, you say that consumers will feel that they have to buy it anyway when they see the brand you endorse, and it is better to buy other people's than to buy yours, and it will be regarded as a good deed." ”
Zhong Mingxia was shocked: "How much money do you take?" ”
Du Wen is still analyzing fuzzy mathematics: "This is a relative number, when you earn 100,000 a year, it doesn't make much movement to take 90,000 to do it, and it may not be pleased, but if you make a billion and take another 100 million to do, you will become a super good person, how much money you make at that time no one will look at you, and even keep you safe, because the money you earn is invested in charity, you know, I am now looking for a bodyguard assistant to accompany me to and from work, who would have thought that we would get up so fast in the past two years?" ”
Zhong Mingxia had something to say: "It's not because of him, don't forget your roots." ”
Du Wen laughed: "Yo, do you mean that he will not marry the love of his life?" ”
Zhong Mingxia um: "I don't hide it from everyone, including my sister-in-law, I will be fine and not destroy his family, but I will always accompany him, just like you said, you told me to go out now, I'm afraid I won't even be able to sleep well, but living here, I have thousands of bodyguards, everyone likes me, and I hope I don't leave, because in this way the business of the commercial street will be good, this is a virtuous circle, as for romance or men and women, acting experience is enough." ”
Du Wen also pointed to people's hearts: "But this is your unilateral idea, does he love you?" Or does he have a place for you in his heart? ”
Zhong Mingxia was not sad at all: "No, there are some things I can still feel, I love him until I love him, I won't catch any waves with your crepe, let alone take any boat, I have my own sea." ”
Du Wen teased: "You do have the confidence, let's talk about this matter, if you agree, I will start to build momentum, I have repeatedly considered, to make this kind of charity meaningful and famous, and don't be deceived by others, I suggest you vote for Nier." ”
Zhong Mingxia also reacted immediately: "Vocational art education? ”
Du Wen was obviously thoughtful: "First of all, this matter has to advance the timeline, you have been doing it silently since you made the movie last year, as for how to say, it's not that you and I Nier have combined the caliber to the outside world, after solving this first step, you are promoting the donation to the Vocational Education Department of Shumei High School, a single donation, five million, 10 million donations, if you just donate to the attached middle school, it doesn't make any sense, you donate the tuition and living expenses of girls in vocational art education, that is to say, basically the girls who enter here are all free, This is too meaningful, because this is how you came out, you want to repay girls who have a similar experience to you, and you have been doing it silently, how about it? ”
Zhong Mingxia must have been a little distressed, but surprisingly felt that it was not so obvious: "What's the benefit of him?" ”
Du Wen smiled: "Shumei High School can become popular in an instant, and you are influenced by him when you do this, you can put your attitude clearly, naturally you can blow a wave of free art education for young children who can do him, and your reputation will basically be gold-plated." ”
Zhong Mingxia thought about it and said: "I agree in principle, you have to give me a formal business plan, whether it is a one-time payment, or how much to give every year, and then how to calculate the cost of your publicity, these are all clear prices, and our sisters also know the accounts." ”
Du Wen hehe: "As long as your momentum as a star does not decrease, I suggest that you take one-tenth of this thing every year, you can definitely get more returns, you donate money, I will help you do this for free, yes, we ...... It should be considered a sister.,I think the university teacher who chased me recently is still hard to look at.,Do you want to come and take a look? ”
Zhong Mingxia was stunned before laughing: "I'll go back and help you check it, in case it can be saved." ”
Du Wen seemed to snap her fingers: "Then it's decided, I'll give you a complete plan tomorrow and the day after tomorrow, but the wind blowing starts now, and this matter will definitely help you get endorsements." ”
Zhong Mingxia hurriedly used the most sincere tone: "Thank you, sister!" I know that you are good for him, but you are also really good to me, you didn't treat me as an outsider, you didn't have it from the beginning, I want to call you sister for the rest of my life. ”
Du Wen hesitated: "Go back and bow down, we each have our own hands, it's better to have a heart than to be evil, my heart is not necessarily wide, but kindness is learned from Wan Changsheng, and now I think that if I build this model, the whole organization will be very easy to sort out." ”
The cultural shortcomings of secondary and vocational high school students are coming: "Model? What model, the kind that Cai Qing plays? ”
Du Wen laughed: "Mathematical model, something similar to molecular structure, you can talk to Wan Changsheng about this matter tomorrow, he must be very happy." ”
Zhong Mingxia finally moved with true feelings: "Thank you, sister, thank you very much." ”
Du Wen was free and easy: "Excessive politeness is hypocrisy, come back to Pingjing and I will have two more drinks, hang up." ”
Zhong Mingxia held the phone that hung up, but she really didn't feel much distressed and was bleeding profusely.
It is estimated that there is still money, and the mentality is really different.
Although he is not as a tyrant as Beheye, he is not distressed when tens of millions of people are thrown into the water.
Of course, she also understands that the sound of water is loud.
And it was really as Du Wen speculated, she couldn't help but give Wan Changsheng a treasure, and if she didn't want to spend the night, she immediately sent a message to Wan Changsheng: "I have something to tell you, is it convenient?" ”
Wan Changsheng was a little commotional, and came out of the bedroom: "What's the matter?" I'm on the school side. ”
Zhong Mingxia was suddenly reluctant to say over the phone: "It's a good thing, I discussed some work matters with Sister Wen, when will you come to the office tomorrow, I will go to you." ”
Wan Changsheng smiled: "Tomorrow? In the evening, you have to know, because of your TV series, the flow of people during our May Day holiday has arrived in advance, and there are still a few days to May Day, so hurry up and report to the streets and the city to apply for various security support, and I don't want to drive over before eight o'clock in the evening to join in the fun. ”
Yes, the TV series that has been broadcast for more than 20 days is now just in time for the May Day holiday.
Just like last year's movie was released, it happened to coincide with the National Day holiday.
Zhong Mingxia's ability to carry goods has indeed been shown to the maximum!