What a big market is around the movie?

In fact, for many American blockbusters, the box office is just scratching the surface, such as Mickey Mouse Donald Duck, who made a Disney world by selling peripherals.

But this part has never been done in China.

Film is the leader of the modern cultural industry, and it is a typical embodiment of the high degree of industrial integration.

Those who can gather around here are often industry elites.

It has only been a few years since China has regarded movies as commercial operations, and the highly professional sections of integrating peripheral product development, design, production, and sales are still a bit overwhelming.

It can be said that several billions of box office movies that have appeared in China in recent years have basically thrown away this piece in vain.

Or simply let the merchants of the same style of copycats and Taobao make their own money.

The producers and TV stations didn't get any of it.

TV dramas are actually more realistic in this regard, many cartoons, idol dramas, and Ultraman Mecha dramas are simply elongated commercials, and they only make dramas for the sake of selling things.

Li Mingran apparently quickly discovered that this missing point could be filled by Wan Changsheng's team.

Inadvertently, the cultural and creative product design sales chain inspired by the Palace Museum, Wan Changsheng was originally intended to alleviate the income problem of internal personnel, in other words, the social language is to expand the employment rate, so that everyone can find things with their own profession and obtain benefits, so as to better unite the team.

I really didn't expect to end up condensing such a professional use!

Design is a profession.

For the same T-shirt, what font, how big the word, and the proportion of the picture are matched, even if it is exactly the same thing, it is completely different when it falls into the hands of the designer.

The Academy of Fine Arts decorates, decorates, industrial modeling and other design categories to cultivate such professionals.

Professional manpower is scarce in any business.

Wan Changsheng has a lot in his hands!

This is also the biggest reason why many domestic manufacturers have the ability to outsource production to the world, but they cannot develop their own products.

Even within the Academy of Fine Arts, a good designer Miao Zi is also very expensive, and after entering the market, he can rely on his own ability to go from a roadside brand store to a top international company.

You get what you pay for, and the good ones are really expensive.

A word left and right, how to put it out to look good and comfortable, some people just have an extraordinary keen feeling.

It's like the one that Sect Master Joe polished the shape of the early iPhones.

But Wan Changsheng has so many tomorrow's designers in his hands, and it's very cheap!

The image of a unicorn art student can be said to be the first original series launched by the Great Beauty Society, and then it began to practice to make other genres.

"The World Will Not Be Demolished" is simply a natural way to unfold all products, from templates to series classification, all are ready-made, and they can be applied directly.

Now I can receive peripheral sales from other TV series, which is almost equal to zero cost......

In addition to the designer's on-the-spot design inspiration.

Wan Changsheng naturally agreed with his mouth, and the price he offered also shamed the design world.

The commission on the number of shipments of each product is 10%, which means that a T-shirt is less than 10 yuan!

Li Mingran laughed over there: "Are you really stupid or extremely smart?" Foreigners are all copyright owners, and you only earn that much. ”

Wan Changsheng has a black belly: "Aside from the possibility of sales data manipulation, designer commissions, can make the team work harder to do things well, I don't care that they can make a lot of money right away, but to make them very clear that they have a rating for each effort, and not just put sales with us, I also want them to always know that they are a designer, not a businessman." ”

Li Mingran smacked this sentence, smiled and said Okay, when this side is busy offline, Zhong Mingxia will have to go to Huhai to join the group, and Wan Changsheng, the executive assistant director, will also follow to the crew to provide support.

Wan Changsheng hadn't seen how the TV series was filmed, so he said curiously.

never expected that the screenwriter would have made a deal with the female lead.

Put away the phone, leaned back in the chair and closed his eyes and took a nap a little tiredly.

The little friend who drove the car and Zhong Mingxia heard the clues together and admired them.

Wanwan has really opened up the originally distant distance from design to sales and film and television copyrights!

How many art students mentioned the great opportunity when they talked and bragged in the dormitory, and the gap between various business fields, cultural fields and design circles was easily crossed by him.

After making two or three blockbuster films in a row, if you can really occupy this market, it will be a huge cornucopia!

Zhong Mingxia dared to get up and go over to help Wan Changsheng cover a small blanket, and also told the driver and co-pilot in front of her to turn down the air conditioner.

In the week of running the premiere meeting in a row, Wan Changsheng was much more tired than her.

Zhong Mingxia's indifferent personality and personality determine that she only needs to stand most of the time.

Like she's been a model countless times, there's nothing to crap about.

Wan Changsheng kept talking, and he was also communicating with all parties when he was eating, and the most important thing was that Zhong Mingxia knew that Wan Changsheng didn't like to talk nonsense with people the most.

He would rather sit alone somewhere and draw and ponder silently, which is happier than all kinds of communication and socializing.

But this week, Wan Changsheng went all out to come over.

To put it mildly, he wants to spread the good ideas of good movies, so that more people can watch such a beautiful movie.

No matter how selfish the idea is, it is to make the box office better.

But here in Zhong Mingxia, it is only better for her.

Obviously you can do your own sculpture and be your own artist, but now you are running for her.

Because everyone knows that the popular female lead of this movie is the biggest winner.

The two investors invested 30 million to get hundreds of millions, making 10 times and 20 times, but Zhong Mingxia appreciated millions of times.

The whole life has changed, and he is still unrestrained, and he is not imprisoned to be a desperate money-making machine.

So in the past two days, she has been sitting next to her gently and gently supporting her chin most of the time, watching Wan Changsheng take a nap.

Enjoyed it.

Until I arrived at the five-star hotel in the center of Jiangzhou, although I returned to Jiangzhou, this was still work, and the arrangement of the cinema chain was still one link after another.

The reason why they had to rush back to Jiangzhou at one or two o'clock in the morning was mainly because they only slept for a few hours, and the two of them had to attend the Jiangzhou Municipal Government, Tiexi District and Ganghua Street in the most prosperous pedestrian street in the city center to publicly announce the "official inauguration ceremony of Jiangzhou Damei Cultural and Creative Park".

If it weren't for the fact that Wan Changsheng and their movies were not arranged to go to the Pingjing People's Auditorium to announce this kind of ceremony, it would not have happened before, as long as the money was given.

Moreover, the city center area, with the maximum density of more than ten movie theaters around, can also set off the atmosphere of the relationship between movies and cultural and creative parks.

After watching a movie, and then taking the subway directly to the movie location to check in, what a fun activity, isn't it?

Arranged this Thursday, it was purely because Wan Changsheng and they came back to Jiangzhou to do a fan meeting.

In this respect, it is pure coincidence.

But this is like a new shot in the arm on the parabola that was supposed to slide!

Because of the high-sounding formal ceremony, bands, flower drums and other lively, the city has a director of staff, the director of the tourism bureau, and several leaders of Tiexi District attended, and the Ganghua Street led by Director Jiang is not enough to see.

Although Jiangzhou City has arranged a series of media interviews and broadcasts, at such times, the administrative arrangements are far less flexible than those of commercial organizations.

Even if it is a situation of remote command like Du Wen.

Just a few people came to the scene to take a few pictures of the whole scene.

Accompany the various newsletters, travelogues, comments, posts, and even gossip messages that have been prepared and send them to various levels of social media.

Needless to say, Weibo and WeChat are fully covered, tourism websites are pediatrics, and there are real estate and shopping websites for local people at the provincial and municipal levels across the country, and the most down-to-earth local website forums have been comprehensively scanned!

After understanding this truth, it is actually very simple to do.

The key is to first figure out what the really influential websites in each place are, and then have a few not-so-brand accounts, and share and send your travelogue to the filming location of Jiangzhou Cultural and Creative Park after watching "The World Will Not Be Demolished"!

This is similar to the ground push in many sales industries, ground sales, promoting the Damei Cultural and Creative Park, and also touting movies, and then putting a few photos of yourself in those graffiti check-in places.

It's definitely much more effective than the official media propaganda.

First of all, Jiangzhou must have been swiped, with various official media, various forums, post bars, and travelogues, news, and photos about the Damei Cultural and Creative Park everywhere.

The trial opening has already been promoted once.

Compared to this time, it is a drop in the bucket.

It should be all Jiangzhou people, whether they are watching TV, reading newspapers, going to forums, playing with mobile phones, or even walking on the road or sitting on the bus, you can see the introduction of Damei Cultural and Creative Park everywhere!

Pervasive!

Du Wen can be said to have taught the traditional advertising industry a good lesson, how to use new media for publicity.

It also makes people all over the country know that there is really such a cultural and creative park in Jiangzhou from ten o'clock in the morning, and it turns out that "The World Will Not Demolish" that is being screened in the past few days was filmed in this cultural and creative park!

I don't know, I learned about this movie again from the travelogue, with beautiful street scenes, commercial areas, graffiti factories in training schools, huge locomotives, beautiful stills in the movie, and the place where the protagonist stood and the travelogue were compared and photographed, which is another alternative salesman!

Du Wen's wave can be called a god operation!

further excavated the box office of the movie, promoted the Damei Cultural and Creative Park, and also advertised all cultural and creative products by the way!

Killing three birds with one stone may be talking about her method.

Theaters around the country once again ushered in a wave of tourists to check in, even if you can't go to Jiangzhou, watch this movie first, it looks so beautiful!

What movie has ever had such an advertisement?

Let's take a look at the rolling sales figures of cultural and creative products!

I felt that the jingle of the cash register was as rapid as a fire alarm bell.

The money is rolling in!