Chapter 191: The Business Scripture in Shen Xiaomeng's Mouth

Although there are all kinds of ingredients for cooking in the back kitchen of Yingfu Building, Shen Xiaomeng doesn't know if there are any materials she needs, so she bought all the ingredients according to the practice of sauerkraut fish.

Of course, some materials are replaced by something else, just like chili peppers, which are replaced by dogwood.

As soon as the materials were bought, Shen Xiaomeng went to Yingfu Building with Hu Juren, and went to the back kitchen after entering Yingfu Building.

Looking at Hu Juren and Shen Xiaomeng standing at the door of the kitchen, the people in the back kitchen were shocked.

Shen Xiaomeng came to the kitchen, it is not surprising, the key is that the people in the kitchen saw Hu Juren, the big owner, for the first time.

After the shock, Master Meng and the people working in the kitchen all spoke in unison

"Hello host! Hello Shen Niangzi! ”

"Hmm!" Hu Juren replied with his hands behind his back, signaling them to continue working and ignore him, before he said to Shen Xiaomeng

"Shen Niangzi, please do it!"

Shen Xiaomeng was not polite, she said directly to Master Meng

"Master Meng, I came today to make a sauerkraut fish, a very simple dish, and I will learn it as soon as I learn it!"

As soon as the name sauerkraut fish came out, Hu Juren's face began to change a little, but thinking that Shen Xiaomeng was talking about an ordinary dish before, he didn't say anything, just stood at the kitchen door and watched.

Hearing that Shen Xiaomeng was here to teach him how to cook, Master Meng smiled happily

"Mrs. Shen has something to do with it!"

Shen Xiaomeng was not polite, and said directly, "Master Meng, you come over to take a look at these seasonings first, and then catch a fish and kill them, beat all the scales, and then ......!" ”

Afraid that Master Meng would make a mistake in any detail, Shen Xiaomeng asked Master Meng to see clearly every time he did a process.

After half a pillar of incense, the first sauerkraut fish belonging to another world is ready.

Hu Juren also walked to the stove from the kitchen door where he was standing before, smelling the unique fragrance of the sauerkraut fish, Hu Juren picked up the chopsticks and put a piece of fish fillet into his mouth, and instantly his eyebrows were happy, and then he took a little sauerkraut and tasted it, showing a satisfied smile and said to Master Meng

"Master Meng, go and inform Shopkeeper Ye and ask him to put this sauerkraut fish on the brand, the price is ......!"

This dish, regardless of the name or method, is very ordinary, and when Hu Juren said this, he didn't know how to price it, so he looked at Shen Xiaomeng and said

"Shen Niangzi, how much do you think this dish should be sold?"

Shen Xiaomeng smiled and said, "Hu Juren, have you forgotten what I said a few days ago?" ”

Hu Juren's "marketing means? ”

Shen Xiaomeng: "That's right! ”

Hu Juren: "Shen Niangzi means to let the old man sell ten taels of silver for a plate?" ”

Shen Xiaomeng shook his head and said, "No! ”

Hearing Shen Xiaomeng's denial, Hu Juren suddenly said to Shen Xiaomeng

"Mrs. Shen, this kitchen is smoky, let's go upstairs to the private room to talk!"

Shen Xiaomeng also knew that there were some things that could not be said in the kitchen, so he nodded in response

"Okay!"

As soon as he arrived at the private room, Hu Juren couldn't wait to ask

"How much does Shen Niangzi think is appropriate?"

Shen Xiaomeng sat down, took a sip of tea, stretched out a hand, and said slowly

"Five taels of silver!"

"Five-five-five taels of silver, will it ......!" Although Hu Juren's later words didn't come out, the meaning was obvious, and he felt that it was low, after all, it was a new dish, and it could only be sold for a few days.

Shen Xiaomeng took another sip of tea and said with a light smile

"Hu Juren, you have been in business for so many years, you should understand a truth, what you sell, you must first figure out its value.

We all know that this sauerkraut fish is new, but it is easy to imitate.

I can tell you with certainty that within three days of this sauerkraut fish, the restaurants in the town will make sauerkraut fish with the same taste as Yingfu Lou.

Of course, authentic sauerkraut fish is indeed in Yingfu Building, but who can guarantee that they will not fight a price war?

You can give a free snack in Yingfu Building, but what about others?

They can just as well.

If you sell the cake for five taels of silver at the beginning, the cost of this sauerkraut fish alone will be at least two taels and five dollars of silver.

In addition to the wages of the restaurant and other expenses of the house, the cost of a sauerkraut fish will reach three taels of silver.

If someone really wants to fight a price war, he must do so without a new menu.

The point is, after three days, you Ying Fu Lou will advertise a new dish, saying that the brand will be released at the end of the month, so that customers will be curious to try the new dish at the end of the month.

This spicy sauce pork ribs, as long as I, Shen Xiaomeng, don't sell sauce, they other restaurants just want to imitate it, and they can't start, right?

And sauerkraut fish is always five taels of silver a plate in Yingfu Building, even if others fight a price war, he doesn't dare to keep fighting, after all, the cost is too high, and in the absence of new specialties, there will be no business, right?

In the end, if they want to make money, there are only two ways: first, they raise the price, and second, they cancel the cake.

At this time, the cake was still delivered, but not because of the sauerkraut fish, but because of the spicy sauce pork ribs.

We all know that whether it is a business or something else, we need to innovate, so I will definitely do the same when I sell cakes with preserved fruits.

And what I can assure Hu Juren is that as long as I have a new pastry or new fruit with fragrant preserved fruit, I will definitely notify you as soon as possible, and when the time comes, you can send other pastries or fruits or something.

In this way, your Yingfu Lou is not only a new dish, but also a gift of pastries and fruits that are the latest in the market, isn't it? ”

After listening to Shen Xiaomeng's words, Hu Juren suddenly opened his way

"What Shen Niangzi said is, it's just Shen Niangzi, you can't always stop selling hot sauce?"

Shen Xiaomeng still smiled lightly, "I want to sell hot sauce, but don't forget what I said, as long as you put on a new dish every month, are you still afraid of others imitating it?" ”

Belch......!

On the surface, Shen Xiaomeng's words sounded right, but after thinking about it carefully, there was no meaning in saying this, how could it be possible to produce a new dish every month?

It's just that Hu Juren can't find the words to refute Shen Xiaomeng, but doing business is like this, first cross this threshold, defeat the opponent, and then regroup and find a way to step to the next threshold.

Hu Juren smiled and said, "Shen Niangzi, you sit down first, and I'll go and ask Shopkeeper Ye to hang the brand of sauerkraut fish." ”

Thinking of the promotion of fragrant preserved fruits, Shen Xiaomeng stood up, shook his head and said

"No, Hu Juren, I still want to return to the fragrant preserved fruit shop, and see how today's promotion goes!"

Hearing that Shen Xiaomeng wanted to return to the fragrant preserved fruit shop, Hu Juren thought about the cake

"Oh, by the way, Mrs. Shen, how do you sell the cakes in your store?"

Shen Xiaomeng smiled and said, "Two taels of silver and a catty, do you want it?" ”

Hu Juren thought for a moment and said, "Then please trouble Mrs. Shen to send me fifty catties for the time being!" ”

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