818, 818 for the whole people
Such a big reason is not enough to convince the leaders to invest heavily in the industrial revolution.
The topic is too big, and the information industry revolution does not necessarily mean that such a video website can play a decisive role.
It would be too risky to make this decision in turn.
There was really a policy mess, and it was not a pity to cut off Wan Changsheng's head.
Even if Wan Changsheng puts the truth in the clearest place: "The whole people are already an irreversible social phenomenon, and the Spring Festival Gala should play an exemplary role at this time and lead this piece of discourse, instead of completely handing it over to commercial websites to manipulate with conscience, so that the people can see that only by capturing the beauty in life is to record our times and record the moving in our lives, rather than taking ugliness as beauty and grandstanding as a means of collecting money." ”
The leaders only nodded frequently, but no one opened their mouths to make up their minds.
It's too much responsibility.
The future is a little too unpredictable.
Therefore, Wan Changsheng's killer feature is only one sentence: "Among the largest websites of the same type in the country, Huoyan Video ranks second, and it is 40% of the market share of the No. 1 short video company. ”
The atmosphere at the conference table changed in an instant.
The leader of the cultural mouth confirmed again: "Yes...... 2nd in market share? How big is the gap? ”
Wan Changsheng checked very clearly: "The number one website occupies sixty percent, the fire eye video has about two and a half percent, and the last half is the other dozens or hundreds of websites that are still vying for the top position, of course, this is only a formal website that has obtained a formal license to operate, and illegal operations are not among them." ”
The leader of the propaganda mouth pondered: "These websites ...... Last year, they were all seriously interviewed, the problem of continuing to spread vulgar and vulgar information is very serious, and ordering enterprises to make various rectification behaviors is also contrary to the yang and yin, because the profit drive is their root, but now they are willing to spend 2 billion to sponsor the Spring Festival Gala, which shows that this company has also made careful considerations, can we seize this opportunity to ask him to make a comprehensive adjustment, because this must be an opportunity for great development, and can properly make up for the loss of profits in the violation of the company's shutdown of some violations? ”
Jiang Zhuqing was shouting in his heart, how could there be any thoughtfulness, that poor boss was forced to a dead end by Wan Changsheng.
But with such a loose tone, Director Xi immediately went down: "I think it's okay, Wan Changsheng is right, the trend of the flood of short videos is irreversible, and blindly shutting down and closing it will not change the fact that everyone has a mobile phone to watch videos, since this is a huge spiritual and cultural field, then we literary and artistic workers should take down the position, instead of giving it to the capital market, let alone pretending to be non-existent laissez-faire, the Spring Festival Gala can just seize this opportunity to set a benchmark for correct aesthetics." ”
The leadership of the national television station and the leader of the propaganda outlet actually overlapped, looking at Director Xi and nodding: "You have cultivated a good soldier, I think this matter can be studied separately by various departments and give opinions......
Jiang Zhuqing's cold eyes widened in disbelief, why did they all change direction?
Tang Jiancheng understood, excited.
Wan Changsheng had to look at Shu: "Leaders, it's one thing to be very time-tight, the most important thing is for this single two billion sponsorship, a group of our insiders haven't left the hotel for five days, because once this news spreads, it will inevitably be explosive news, whether in the business field or in the film and television cultural circle, this will bring a great impact, can you ......"
Director Xi pretended to criticize: "What are you doing, such a major matter, you must investigate the ins and outs, whether there are personal reasons, personal factors, whether there is interest transfer, these must be clear before you can make a decision!" ”
Wan Changsheng is innocent: "We had a good meeting, this boss came to the door by himself, and offered 200 million yuan to sponsor, I want to come and think about it, this is what he wants to whitewash the image of his company, when will he wait until he doesn't kill a knife at this time?" So he opened a two billion to scare him, but he agreed, one billion as a sponsor for the technical expenses of the Spring Festival Gala, and one billion as a bonus for the national audience to send red envelopes, which all our colleagues in the conference room at that time were forced to sign a confidentiality agreement, and then never left this building. ”
Several bigwigs also laughed: "Yo, are you threatening us not to leave the building?" ”
Wan Changsheng hurriedly said: "No, that's not what it means, it's just that since I got out of this door, I definitely can't cover this matter, Xiao Jiang, when that Boss Li came to us, he was always a little sneaky, how did he explain it at the time?" ”
Jiang Zhuqing, who is one or two years younger than Wan Changsheng, is still more accountant at this time, and recalls seriously: "He ...... At that time, it seemed that they knew that the national television station would not want to see them, and if they knew, they would definitely not be able to talk. ”
Wan Changsheng took over the conversation: "Then if the enemy is facing us, we have to sign a confidentiality agreement, for fear of leaking the news, this is also for fear that the TV station will know?" Sooner or later, don't you have to talk to the TV station? ”
Tang Jiancheng figured out some taste, but he didn't dare to speak.
The leaders knew that Wan Changsheng was not talking nonsense, but the atmosphere in the conference room was much more relaxed, and he said to himself: "This Boss Li is sneaky, for fear of leaking the news, in fact, he is guarding against the opponent with the largest market share, if he catches the car of the Spring Festival Gala, he will definitely make great progress, which is what competitors do not want to see anyway, so if we don't make a decision neatly, then there will definitely be an unpredictable business battle next, which is probably really a bit difficult to clean up." ”
Just like the reminder of the leaders to Wan Changsheng when they walked in, don't make some movement without wind and waves.
Especially this elusive commercial fight.
So the seven or eight leaders present looked at each other: "Let's practice democratic centralism, vote by secret ballot, and be present...... Eleven voted together. ”
This is the obvious release of water.
What qualifications does Wan Changsheng have to participate in the leadership vote?
That's half of the six......
Sure enough, when Jiang Zhuqing was stepped on by Wan Changsheng, he reacted, jumped over and helped distribute the "ballot".
In the end, the sponsorship acceptance of the Fire Eye video was approved seven to two, and there were two blank votes for abstention.
Then it took almost an hour to tell Wan Changsheng to control the relationship between the Spring Festival Gala and Huoyan Video in an all-round way, and he himself was fully responsible for this sponsorship, which did not overlap with other sponsorships of the Spring Festival Gala.
But it is necessary to report at any time what Spring Festival Gala resources are occupied.
Because now the propaganda department is indeed strictly controlling the Spring Festival Gala advertising.
Wan Changsheng nodded again and sent the leaders away.
Director Xi finally pointed at him twice, but with a smile on his face.
The kind of thumbs up.
can take a pool of stagnant water and make movement within the rules.
Isn't that the purpose of seeking new blood?
The remaining three stood in the conference room, and Tang Jiancheng and Jiang Zhuqing finally breathed a sigh of relief.
The actress still couldn't help it: "Why did they suddenly agree?" ”
Tang Jiancheng knows: "This is a very clear strategic idea, support the second to participate in the competition, lest the first monopoly market become bigger and difficult to control, since it is impossible to prohibit the existence of video websites, then it should be effectively controlled, at this time, helping Huoyan Video is no longer a commercial purpose, but an act with a political purpose, Wan Changsheng, I really can't imagine that your political awareness is so high!" ”
Where would Jiang Zhuqing think of such a profound aspect, he would only secretly look at Wan Changsheng, and he didn't want to have admiring eyes, but it was impossible not to admire.
Wan Changsheng sighed: "I'm an artist, I have to get involved in this kind of conspiracy, and I'm annoyed to death......"
Jiang Zhuqing's gaze was immediately fascinated!
Tang Jiancheng really wanted to smash the laptop in his hand on the head of this goods, it was too pretending!
But obviously Wan Changsheng is qualified to pretend to be forced at this time.
The news of the signing of Huoyan Video as a full partner for the Spring Festival Gala spread at 6 o'clock in the evening of the same day.
The unprecedented sponsorship amount of 2 billion yuan instantly detonated all the media.
Du Wen: The PR media companies on their side don't need to push the topic.
All the media immediately pushed the news to their front pages.
The office of the Organizing Committee of the Spring Festival Gala, which only faced the big exam in four months, immediately became lively again.
Anyone who knew the news was in disbelief.
Billion!
Just to advertise in a few hours of the Spring Festival Gala, invest 2 billion?
This is, of course, the thoughts of ordinary people.
Wan Changsheng and their side are almost a large number of planning directors, marketing directors, financial directors, and lawyer teams who came over immediately with Huoyan Video, and communicated various contract details, planning case rules, and promotion plans.
It's all night with the lights on!
The promotion actually starts from this moment.
The number of app downloads of Huoyan Video immediately began to skyrocket.
The entire capital market is said to be pouring towards the unicorn company, hoping to make a stake in the company before it goes public.
Then the planning director of the video company with the largest market share was immediately fired.
In any case, missing the opportunity to show its face at the Spring Festival Gala, this company knows very well that it will pay a considerable price.
But for the cooperation between the Spring Festival Gala and a short video network like Huoyan, which is dominated by vulgar and earthy videos, doubts immediately rose one after another.
Du Wen said that it cannot be ruled out that someone behind it is engaged in a public relations crisis.
Even if you can't get it, you have to offset the huge investment of Huoyan this time to the minimum.
Therefore, in the face of business and planning, there is no moral conscience, only whether it is worth it or not.
At this time, of course, Wan Changsheng also became the center of media focus.
In order to show whose hand this marriage with a short video website comes from, that is, who will be responsible for this matter in the end.
All kinds of gossip began to spread how he talked about the two billion sponsored super orders out of nowhere.
I feel that the chief director of the Spring Festival Gala with the title of artist, even if he leaves the art field, he must be a successful businessman.
That's why he has a crisp and neat hairstyle with a round shave, and a little gentle little eyes with a little smile.
Finally became a household name like a star.