How big is the market for cultural and creative products?

The cultural and creative products of the Palace Museum can sell for one billion yuan a year.

Cultural and creative products are derivative products that are expanded on the basis of a certain core point.

The most familiar is of course Disney's animated character products, which are licensed derivatives of Mickey Mouse, with an annual output value of more than $3 billion!

The familiar images of Transformers and robot cats are not so much cartoons and movie characters as these film and television images are making commercials for derivative products.

In the past, China could only accept imported products for these products, even if the world's largest production capacity was in China, but China could still only earn that little processing fee, and most of the creative costs were taken away by foreign countries.

In recent years, the problem of food and clothing has been solved, and the living standard has been gradually improved, so that the country has begun to have the confidence of R&D and design.

This thing is simple, it's very simple in the hands of professionals, Luo Youdao can draw a few images in a minute, Fu Shiliang's decoration design team has no problem designing a bunch of prints in one night, if there is a template for the museum's cultural and creative products, it is not impossible to have a full set of imitations within a month.

But to put it more complicated, it's a huge system to build.

Derivatives can not only sell one or two, nor can they only sell paper products or porcelain, they must cover all aspects of life in order to form a relatively complete product system.

For example, no matter how Luo Youdao can paint, he is only a part of the entire huge system, and it is difficult to produce even a single product alone.

The decoration major of the Academy of Fine Arts is mainly for this, and the National Academy of Arts and Crafts, the predecessor of the Qingjing Academy of Fine Arts, is also mainly for this.

As Du Wen said, it is quite time-consuming and labor-intensive to establish a system in an external commercial organization, but it is relatively easy in Dameishe.

College students are always yearning for endless possibilities.

Can't wait to prove yourself.

The more important key point is that Wan Changsheng has made an excellent example.

Du Wen proved that such a beautiful girl can be as good as Wan Wan.

Along the way, for more than a year, hundreds of members of the Great Beauty Society have grown together, promoted and changed.

In fact, everyone can clearly feel the overall change, compared to other art students, the members of the Great Art Club are always trying to catch up.

It's hard to imagine that in such a team, there will be people who are willing to fall because everyone around them is so good.

Man is the only animal that can take suggestion.

This means that with excellent people, it is easier to be positive and full of fighting spirit, and if anyone loses something, I am afraid that they will soon be eliminated and given up by everyone.

At the beginning, the graphic design team, which only designed posters and promotional materials for the Damei Training School, has expanded rapidly since the preparation of cultural and creative products last semester.

It was just in time for the arrival of the new students of the Great Beauty Society, which absorbed a lot of fresh blood, and in the words of the capitalists, it was indeed cheap labor.

At least the design drawings of various products can be divided into small groups to receive tasks at any time.

I did a lot of preliminary work last semester, and the basic ones that were done before the start of this semester are paper products, from folding fans, folders, bookmarks, class notebooks, sketchbooks, sticky notes, handbooks, calendars, letterheads, envelopes, red envelope sets, tissue boxes, to portable paper bags, etc., as well as a series of cloth products in September after the start of school, from T-shirts to cloth bags, bedding, etc., which have successively shipped hundreds to thousands of them, not to be ready to sell, but the minimum requirements for experimental mass production.

If you change to an ordinary small company, it is difficult to survive this step alone, and a large number of scattered various products from proofing to production of funds are now millions!

This part of the funds, all the members of the Great Beauty Society know, is Wan Changsheng's own money.

In other words, the one million that Wan Changsheng got from Damei training was reinvested in the cultural and creative project for everyone to practice.

Of course, correspondingly, this part of the copyright and property ownership are owned by Da Mei She.

Wan Changsheng is currently the largest shareholder, Du Wen is the second, they occupy eighty percent of the shares, and the other two percent belong to the current management team, but the specific head is still discussed.

This is what Du Wen is doing with all her heart, to maximize the motivation of everyone, especially the professional staff and management personnel with high level.

In this process, the warehouse of Da Mei Society has been piled up with a lot of products that I don't know if I can sell.

You don't know when it will start selling.

Du Wen suddenly asked the design department to take out the online store design overnight!

It may be a bit difficult for an average company, but it's not too easy for a team of hundreds of people.

Just copy the online store of the museum as a template, and use all the design elements as your own, just copy the structure of others.

And even copied all the promotion posters on WeChat and Weibo.

It's not about copying content, but just looking at other museums, you can know what to do, how to do it, and it's just a professional content that can be done overnight for students of the Academy of Fine Arts.

It's like China is the world's largest American fan, and in the process of reform and opening up, scientific research and scientific and technological development, and even military construction, it has frantically copied those things that have been proven correct in the United States.

Efficient and error-free.

Therefore, on the business battlefield, it is often the second person who wins in life.

Because you don't need to spend a lot of energy exploring and finding.

In fact, unconsciously, Du Wen really has that kind of decisive taste.

There are hundreds of friends in the big American Society, but no one thinks anything is wrong, Du Du said that he will get it done.

Then all stay up late and work overtime.

It was tantamount to a campaign exercise, when Wan Changsheng participated in the Youth Exhibition briefing.

The cultural and creative products represented by the image of unicorns were officially launched.

Although the current product line is still very lacking, the key is to seize this point in time.

It happened that Zhong Mingxia and Du Wen were both in Pingjing, and with the help of the film crew gathered by Lin Chuni, they took a lot of product model photos for the two.

The current farce is made as if it is a hype plan for the listing of this cultural and creative product!

Originally, it was to bring fame to Wan Changsheng, but now it is a bit of a deviation, so he simply pulls it over for cultural and creative products.

270,000 sales on the first day!

Of course, there is moisture in this, but it also highlights the commercial value of the cultural and creative products of Da Mei She.

Because it is different from the royal IP sold by the museum, which is quite aristocratic, the cultural and creative products of the Great Beauty Society have been locked in wage consumption and student supplies from the beginning.

The main national art students are the basic consumer groups.

This is again Wan Changsheng's attitude, winning by quantity, and the civilian route.

A T-shirt inlaid with gold and silver in the museum can be sold for three or four hundred, and it is possible to launch a joint limited edition with famous brands at every turn, but there is no beauty here, and it is all kinds of colorful T-shirts with a price tag of 49 to 99!

The kind of canvas bag that Zhong Mingxia likes to carry, 49 yuan apiece, the museum sells more than 100 pillows, and the Great Beauty Society still sells 49!

The entire Da Mei Society laughed at itself as a 49 club, and I couldn't wait to change the homepage of the online store to "Don't miss it, come and take a look, the whole site sells for 49 yuan, you can't buy it, you can't lose money, you can't buy it......"

But all products are according to the profit of the sales quantity to the design team 60% of the commission!

The remaining 40% is owned by the company, more precisely to maintain the cost of other aspects of the sales promotion system.

Because in addition to the design team, there are also expenses such as online store sales, after-sales maintenance, etc.

Fortunately, the production costs are reimbursed by each group and calculated by each group.

That is to say, for the entire cultural and creative project, Wan Changsheng personally advanced millions of dollars, and the recovery time is far away.

Just because of this, all the friends of the Great Beauty Society will not feel that Wan Changsheng is an evil capitalist exploiting himself.

Everyone knows that his purpose in doing this is to give everyone the opportunity to apply what they have learned.

Du Wen didn't care how much money the project itself could make Wan Changsheng and her, the focus was on running the entire Da Mei Society as a commercial organization.

In the future, the value of this institution is the value of her and Wan Changsheng.

The focus is different.

Of course, the only physical store is opened in the supermarket in the teaching area, and the art candidates of Damei Training School have also become the first batch of users.

To be honest, a large part of the sales data on the first day was contributed by the candidates of their own art.

Then there are the friends of the Great Beauty Club who desperately go to their respective schools to sell!

Then it was the melon-eating masses from all over the country who bought it.

It turns out that rubbing the heat is really good.

At least the unicorn cultural and creative product series named Meimeida is instantly displayed in front of many people's eyes!

The unicorn image is not the most important thing.

Colorful colors and imaginative patterns are probably the key to being unique in the market.

The things made by the students of the Academy of Fine Arts were finally approved by the review team headed by Du Wen, and they all have this common characteristic in the end.

Anyone who saw it had a kind of inexplicability: "It's weird and good-looking!" ”

Those pleasing azure, gray-blue, and agate colors are all gray in the field of art and design, as opposed to the intermediate gray in addition to the solid colors of black and white polar and red, yellow, blue and green.

Artists are good at working with these grays, just as scientists are good at arranging molecular formulas, and network engineers are good at writing programs.

Tinker with a color that makes people feel comfortable when they look at it.

And then drawing the patterns that are known in the industry as color composition, graphic creativity, or image substitution, well, that's basically an assignment that many art majors do.

Transfer the homework that art students are accustomed to cultural and creative works.

It's kind of like a graffiti wall.

At first glance, it is a strong art atmosphere.

This is a completely different consumer group from the aristocratic style of the museum.

The next day, the sales quickly fell to about 100,000, and then fell off a cliff to 40,000 or 50,000, and when Wan Changsheng began to explain his Chinese painting works, the sales finally stabilized at about 20,000 per day......

The vast majority of them are ordinary sales orders from all over the country.

This is a new and unknown cultural and creative brand.

In fact, it is already a very good sales result.

There are two or three hundred orders every day, and it is already reasonable to ask for replenishment!