In the afternoon, the sun was very good, the people were warm, and it felt like spring was coming, and the small bosses in the shop began to carry their ponies out to bask in the sun.

Because after the New Year, business will be poor, or there will be no business at all, so you don't need to be nervous in the store all the time, just pay attention to the reception when someone enters the store.

Liu Xiaoai came out to chat for a while, and another customer came, and she interrupted the chat again.

When she greeted customers, she heard Sister Fu, who was chatting and bragging, and the small boss of another shop saying: "Liu Xiaomei's business is good, and customers are constant." ”

The other man chimed in and said, "yes, yes." ”

Liu Xiaoai didn't have time to explain to them, so she began to introduce them to customers.

The customer wanted to choose a bra, took a fancy to one of them, and asked, "How does this bra sell?" ”

Liu Xiaoai took a look, it was the autumn and winter bra of the previous year.

Bras are not the same as pajamas, and the influence of the season is minimal, so the discount is not as large as that of home and warmth.

Liu Xiaoai said: "This bra is now 20% off, the new one, the membership gold card is this discount, and it is still very cost-effective to buy it now." ”

The customer was surprised and said, "Isn't it?" I bought it at another of your stores a few years ago, and it's only 50% off, but it doesn't have this color. Why are you still selling 20% off? Are your shops different, and the discounts are different? ”

It turned out that this customer had already bought this style in another store, and he had moved from there.

Liu Xiaoai listened to the address of the store told by the customer, and she knew that it was a directly operated store of a company with very good business.

In the company's direct stores, the product discount is generally much lower than that of the franchisee, because when the franchisee buys the goods, the company has already added a profit to it.

The company's own store is called a direct store, and the cost of the product is half lower than that of the franchise store, so no matter how low the discount is, they all have to earn.

Franchisees don't have such a cheap purchase price discount, and no matter how discounted they are, it is impossible to resist the direct store.

The out-of-season products in the directly operated stores, whether it is bras and underwear or warm home sentences, are all discounted by 50%, and some old models are even lower.

And Liu Xiaoai is a franchisee, five percent off, basically her purchase price discount, for products regardless of the season, she will definitely not give too low a discount.

She still has to eat and pay rent, doesn't she?

Liu Xiaoai explained to the customer: "Sister, you are right, we also have this product in the autumn and winter, because it sells well, so this year's spring and summer model has made a continuation model." It looks like the same style, but the color is different, but in fact, this is our new model. The bras of those colors for the autumn and winter models are sold out. ”

Fortunately, the customer said that the directly operated store did not have this color, so Liu Xiaoai could only explain from here. Thankfully, she didn't show the other colors of the bra.

In fact, other colors are placed in the cabinet, even if the customer wants, Liu Xiaoai will also say no.

If you don't make money, it's a trivial matter to sell it to customers at a 5% discount, but if customers find that there are two shops, the same product, and the price discount difference is so big, the impact will be too great.

The customer is an old customer of this brand, and he still recognizes this product, and sees that Liu Xiaoai's thick home pajamas placed at their door are indeed at a low discount, so they agreed with Liu Xiaoai's statement without much thought.

She really liked this bra, so she bought another one and bought another bra.

Liu Xiaoai also took the initiative to give her a large bottle of gift laundry detergent, and the customer was still happy and left.