In fact, if you want news, you can buy it with money, but the kind of money you spend to buy seems formulaic and false, which is pure commercial touting, and this kind of carelessness is easy to be self-defeating.

Yun Xiangxiang didn't plan to do this, Zhao Guibi deliberately pointed out that it didn't cost money, which meant that he would take the commemorative network resources and do what he liked, as long as the quality of the perfume passed, there must be media tap water.

"That's not good, .a is not a new brand, and the publicity and operation side must have its own charter." Yun thought about it and felt that this was not the area where she should reach out.

"You can discuss with the person in charge of the brand here, ask them about their publicity plan, this is your right, after all, you are the spokesperson to cooperate with the publicity." Zhao Guibi thought for a while before saying, "They haven't notified you yet, it should be that they haven't decided yet, you can take the initiative to participate." ”

"Let me think about it." Yun Xiangxiang listened to Zhao Guibi's words.

I didn't want to get involved before, because as a spokesperson, she only has the obligation and responsibility to cooperate with the publicity, and she is about to go abroad, if she takes the initiative to participate in it, and she is not in the country, she can't cooperate, isn't this a slap in the face?

However, Yun Xiangxiang can use the reason that he is about to go abroad and is worried that he will not be able to cooperate in time, so he can first ask them when they decide when they will go public and what kind of publicity they will carry out.

The reply was that they decided to launch it around the birthday of Yunxiang next year, announcing it as a birthday gift for the brand's endorsement, and starting pre-sales at the same time.

This completely disrupted Yun Xiangxiang's plan, and she was still going to get adult benefits.

didn't start pre-sales, how did she get it?

For the brand's decision, it is also very wise, first of all, they must have seen the annual fundraising of Yun Xiangxiang's birthday, and secondly, they saw that Yun Xiangxiang has a Spring Festival movie at the bottom, once the movie is popular, Yun Xiangxiang's popularity and popularity are the best publicity.

No wonder there hasn't been any notice about branding until now, and it's three months before her birthday!

Yun Xiangxiang had to take the initiative to contact the senior management of the headquarters, hoping to persuade them to start the pre-sale in advance.

"Thai, please believe me, the purchasing power before the Chinese New Year is the greatest." Yun Xiangxiang said his reasons to the brand director Tai, "Many people in Huaguo will become generous in the New Year, first of all, to comfort themselves for a year's hard work, secondly, at the end of the year, many employees will receive a year-end benefit, the economic pressure will be eased, and finally the end of the year is the time to relax, and they will be in the mood to enjoy."

At the beginning of the year, it was the opposite, everyone was busy with work, they were all working hard, and their time, money and energy were not focused on material things. ”

Across the screen, Tai put his hands clasped on the table, sat upright at the desk, and seriously thought about Yun Xiang's proposal: "As far as I know, you are about to go abroad to participate in the brand's annual meeting, and you are about to usher in a busy one to two months, and you don't have time to cooperate with the new product promotion, right?" ”

"Yes, but you have to believe me, the market and timing are beyond the reach of any publicity, although I am not in the country, but I will do my best to unite several listed companies in the country, so that Nuvola becomes a proud and desirable New Year's gift, and it will definitely be a broad promotion of .a."

Thai's light gray eyes flashed with deep thought: "Yun, you have to know that .a is a top brand, it should not be something that the public has at their fingertips, which will make it cheap." ”

Tai believes that large companies will give .a to their employees, and everyone can easily get it, which will affect its market positioning.

"Tai, I think you misunderstood me." Yun Xiang calmly replied, "The pricing of .a will not change, although it is given to employees, but it is the boss who pays for it, and when the employees get it, they will search for pricing, and they will only sigh how generous and important their boss is to them, and after they use .a, there will be many people who will be obsessed with it and start working hard to have it......"

"Yun, do you know the aristocratic mentality? The aristocracy will have an innate sense of transcendence, they will not like to have the same things as ordinary people, and will see it as a cheap commodity, although this is not a good quality, but it is a common imagination. "Tai was not convinced.

"But Tai, how many bottles of perfume can a nobleman buy at one time? If one nobleman bought a hundred bottles out of a thousand, and five hundred commoners bought one bottle each, which would be more beneficial to you? Tai, the nobles stand on a high place, they are the people on the pyramid, but the higher they go, the less they are, and the world is the world of commoners, if all the civilians under the pyramid are removed, the nobles on the pyramid will fall to pieces. ”

Seeing that Tai's expression was somewhat relaxed, Yun Xiangxiang made persistent efforts: "Tai, you must know that society is developing, the gap between the rich and the poor will gradually shorten, and the ordinary people will not be able to call for wind and rain in the future, but they will be the main consumer force of light luxury brands. ”

In fact, .a has begun to develop a light luxury brand, and Yun Xiangxiang can see it when he understands the brand information.

It's just that the market in this area has not yet opened, and Yun Xiangxiang has found that they are very contradictory through brand activities over the years, and they seem to want to take this step, and they are looking ahead and backward, worried about letting .a go down the altar I.

Yun Xiangxiang took the best light luxury route of CX perfume at the beginning, and later when the contract expired, I came to the door, but because of Chu Chen's trouble, she did not succeed.

In fact, I am also trying to step down from the altar, and in recent years, many light luxury models have come out, but the effect is not ideal. Not only did it not meet expectations, but it even caused dissatisfaction among VIPs and lost a lot of customers.

That's why .a is a bit of a move.

How can they, the elites in the shopping mall, not see the changes in the market?

In the past, high luxury was sought after, that was because there were few brands, and more and more good brands carved up the already not rich market, and they had to expand other markets with the trend, but the position was embarrassing, and it was a very thrilling move.

If you go right, you will naturally win, and if you go wrong, you will never recover.

Tay had been silent, he was meditating.

"Tty, would you like to gamble with me once?" Yun Xiangxiang's tone was bewitching.

"Bet?"

"Yes, with Nuvola as a bet." Yun Xiangxiang nodded, "The pricing of this batch of perfumes is light luxury, let me use my personal charm to open the market for you, if it fails, it is a problem of my ability, we will terminate the contract after a year, it will not cause much loss to your brand and you, if it succeeds, I think it will be a great credit for you." ”

Yun thinks about it, and the implication is very strong.