67. Living the road
The lack of supporting environment and the backward development of the commercial service industry make a set of multi-color versions of a large state-owned factory, and it takes fifteen days!
That's it.
The key is that they are small factories, the quantity is relatively small, and people don't bother to do it.
Ling Er discussed with Liang Chengtao and chose a small private factory in terms of packaging.
The little boss's name is Dai Bingcong, he came from Funing to break into the Pujiang Beach, he is not tall, at most about the same as Ling Er, his shoulders are not broad, he is thin and black, the only thing that stands out is his thick big hands, which do not match his size.
In the summer, shirts, black pants, leather shoes, and upright, he patted his chest at Liang Chengtao and Ling Er and said, "Boss Liang, Boss Ling, I'll do something, don't worry, something is wrong, you smash my brand, I have nothing to say." ”
For Ling Er, he didn't ignore it because of the other party's young age.
This was very satisfying to Ling Er, because of his age, he was not less despised, although in the end he still shocked them with his erudition, knowledge, and mouth!
But he was still upset!
No human rights at a young age, huh?
"We are just starting out, and we will order a little more in the future." Liang Chengtao is also very satisfied with Liang Bingcong, he ran a lot of printing and packaging factories according to Ling Er's intentions, and when people heard that it was a small workshop, they either ignored it or were careless, which made him angry.
finally found this Boss Liang, although he is a small boss, but his monthly income is hundreds of thousands, he is polite to him and attaches great importance to him.
By now, he was a little embarrassed, because he calculated for the other party, and it would be good to earn five yuan from him for the first batch of goods.
Look at the Jetta parked at the door, for a small change in the packaging, people ran back and forth five or six times.
"Boss Liang, Boss Ling, thank you for your care, if this design is not changed again, I will go back now to arrange for the start of work, and I will send it back to you early tomorrow morning."
"Thank you then." Liang Chengtao happily shook hands with him, and after watching the dilapidated Jetta go away, he sighed, "I finally took the first step." ”
As long as the packaging problem is solved, they can be filled directly, and the finished product is filled and sealed, and then it can be directly put on the market for sale.
"Do you have a driver's license?" Ling Er asked suddenly.
"Nope." Liang Chengtao shook his head.
"You buy a car." Ling Er said with a smile, "Then the two of us will go to get a driver's license, it's too inconvenient to have a car." ”
Liang Chengtao said, "I agree with this." ”
He ran around every day for the preparation of the factory, either by bus or bicycle, and sometimes in remote places, he had to walk for an hour, no matter where he went, it was not very convenient.
Now that Ling Er said this, he felt that he really bought a car.
He then smiled and said, "But you're not old enough. ”
Ling Er patted his head angrily, he forgot about this stubble!
The driver's license test can be fooled in the past, and it is not strict these days. But the age of the ID card can't be faked, and he can't go home to change the age of the ID card for such a thing, it's just nothing to do.
Liang Chengtao was happy to see him deflated, and continued, "Wang Zuxun has always gone to my house these two nights and asked my father to help him find a job. ”
Ling Er smiled and said, "It seems that there are many encounters with a wall." You look at the arrangement, I don't care. ”
Wang Zuxun is really not easy, he has been squatting in it for more than two years, and he can't go back to the original unit after he comes out, he doesn't care, the longer he stays inside, the more he can understand what is the most valuable!
That's freedom, and freedom is stronger than anything else!
If you have hands and feet, can you still stutter?
Although he is in his fifties, has no home and no job, he is still full of confidence and high spirits, and is ready to do something serious, at least add two new clothes to the old lady.
Now, though, it's brutal.
He went to all the units where he had applied for jobs, but needless to say, he refused them all, even if he repeatedly lowered his requirements, no unit was willing to ask for them.
In the end, he waited for his relatives and friends to help introduce him, and it was always easy to do things with acquaintances, but he didn't want to, everyone's faces were embarrassed.
Liang Chengtao's father was enthusiastic and introduced him twice, but unfortunately Liang's father did not have enough face, and no one was willing to ask for him.
Gritting his teeth and stomping his feet, it's time for Lao Tzu to go to a small workshop or restaurant to do small work, right?
God can't die of hunger!
As a result, people looked at him, I'm sorry, I'm older, this is not a nursing home!
After half a month, he really panicked.
He originally planned to wait for the work to be finalized to see his daughter, but his wish was disappointed.
What's more, she relies on the old lady for food and drink every day, and the old lady only lives on the eight-yuan rent of the house next door every month, and occasionally picks up scrap to sell.
He was ashamed, and his heart was not good.
Therefore, when Liang Chengtao found him, he almost cried with joy.
Agree!
Must agree!
It was impossible to end the shelf, and said on the spot that you could go to work tomorrow!
He worked in the chemical industry in his twenties, and did business for more than 30 years, although the unit is either a supply and marketing unit, or a state-owned enterprise, and has not done it in a private unit, but he is full of confidence that he has done this, after all, the main body of dealing with is still people.
As for Liang Chengtao asking him to help the barbarian family and the neighbors, he instantly understood why.
Seeing the black plate of P&G Daily Chemical posted at the door of the factory, he said with a smile, "This name is good." ”
After learning that this was Ling Er's idea, and after Ling Er was still a partner, he praised it very seriously.
Ling Er said, "Manager Wang." ”
He said very solemnly, "In the future, the sales will be in charge of you." ”
"I used to do chlor-alkali, and I didn't know much about daily chemicals, but I think this principle of getting along with people is the same," Wang Zuxun did his homework all night, and naturally said it, "What is the name of the laundry detergent There are white cats in the south and pandas in the north, and there are these two big manufacturers in China, and the remaining seagulls and vitality 28 belong to the second line, but they are also household names."
What I mean is that we belong to a small factory, we have to find a strategy, go to the countryside to surround the city, we can start recruiting agents from small towns. ”
Ling Er breathed a sigh of relief when he heard him say this, if the other party provided him with a sales unit or something like that, he really had to seriously consider whether the other party was suitable for managing business work.
Although the supply and marketing cooperatives are still a relatively good purchasing unit at the moment, in Ling Er's view, they are already a hundred-legged insect that is dead but not stiff, and now it is useless to make great efforts to build a relationship, and it is still necessary to be down-to-earth and build their own channels with their hearts.
Ling Er said, "Manager Wang, it's all up to you in the future." ”
In the evening, Liang Chengtao had a banquet, and even Jiang Xianlei, who had just been appointed as the chief of the technical section, shouted out.
The equipment is in place, the workers are in place, the printing and packaging are in place, and bags of laundry began to be packed into cartons, a bag of 250g, a box of 40 bags, and at the end of the day, 100 boxes were produced, which were piled up in a corner of the factory.
Ling Er was not in a hurry, and Wang Zuxun was not in a hurry, the two of them ran separately to various newspapers, taking money to smash advertisements, the advertising space was not large, as long as a tofu block, which said "Procter & Gamble daily chemical production does not hurt the hands of laundry detergent, sincerely recruit agents to join." ”
The last column is the landline number and factory address.
It was Wang Zuxun who proposed to advertise, and the advertising words were Ling Er's thoughts, the advertising words were really average, he had a lot of advertising ideas in his head, but he couldn't put it into practice, after all, even the annual Spring Festival Gala was a local smell, and what hope could he have for the advertising industry.
It's just getting started.
What's more, the purpose of advertising is to be effective.
At this moment, the competition of daily chemical products is not fierce, as long as there are goods, there is no worry about selling.
If you don't have to worry about selling, why bother?
As for brand building, it's a bit too much to think about, let's survive first.
Ling Er knew that in a few years, foreign capital would enter China vigorously, and that time would be the real crisis moment.
Liang Chengtao was worried, after all, he didn't even have a customer, he simply took two days off from the unit, and now his main job is to guard the telephone, and from time to time find two numbers from his address book, let his classmates go to the newspaper office in the city to contact an advertising space, and then let Admiralty go to the post office to remit money.
The advertisements of the "Business Daily" were first published, and they showed results on the same day, and from morning to night, there were more than a dozen phone calls, but most of them were just consultations, and many of them were actually peers.
When the advertisement of "Rural Know-it-all" appeared, someone actually ran from Changshu on a motorcycle, signed a contract on the same day, and became the first customer of the daily chemical plant.
In order to commemorate the good start, Liang Chengtao framed the contract and put it in a filing cabinet for preservation.
With the first, there is the second, and the third, the products of the daily chemical plant finally have a market.
The daily chemical plant no longer retains production capacity and increases production at full capacity, but advertising still can't be stopped, as soon as the advertising stops, the phone stops, and as soon as the phone stops, the excess output has nowhere to go.
In the middle of the month, Liang Chengtao gritted his teeth and added two more production lines, doubling the output.
When they are busy, the Qiu family brothers, Ling Long and others can't see it, and they will help, although they don't have shares in it, but the place where they live now is in someone's factory.
They don't treat them badly.
The most idle is Ling Er, he has never opened a factory, he has not done sales, because he has no experience, he can't get involved in many jobs, and Wang Zuxun is still doing many things.
Wang Zuxun is not a loss of old business background, signing contracts, talking about business, and doing everything.
Seeing Wang Zuxun, who was so busy that his feet didn't touch the ground, he smiled and said to Liang Chengtao, "Seven hundred yuan a month is a little less, add money." ”
"That's natural," Liang Chengtao laughed, he was very sure, according to the current situation, after removing all the expenses and costs, the net profit of a month can be at least 200,000, and it is definitely not as fast as the previous treasury bills, but it is stable, and it can be expanded in the future, soap, detergent, there is nothing he can't do, he said arrogantly, "I'll study the soap matter with Jiang Xianlei later." ”
"Don't, don't be so anxious," Ling Er said, "I think it's the key to do a good job of laundry detergent now, laundry detergent that doesn't hurt your hands, you have to do what you promise, and after you do it, it's word of mouth, if you can't do it, your factory will only live for two or three years."
Don't be happy to listen, with the further deepening of reform and opening up, foreign capital will always come, our own product quality is not up to standard, what to fight with others? ”
"It's not as exaggerated as you say." Liang Chengtao felt that Ling Er was a bit exaggerated, it was simply to increase the morale of others and destroy his own prestige.
Ling Er got into the second-hand Jetta that Liang Chengtao bought, and said to Liang Chengtao, "Let's go to the Bund, you drive." ”
He is also an old driver, he can drive, the traffic rules are not strict, and it is not a big problem to drive a car around, but he is not afraid of 10,000, just in case, what if he touches a ghost?
Let's follow the rules.
Don't drive without a driver's license.
"What are you doing on the Bund? Now is the time to get busy. Liang Chengtao was a little confused.
Ling Er said, "I'm going to show you." ”
Liang Chengtao saw that he was so insistent, he had no choice, so he drove two people to the Bund.
As soon as the car arrived at the Bund, he parked the car on the side according to the road pointed by Ling Er.
"Look." Ling Er pointed to the long queue at the entrance of a restaurant.
"KFC?" Liang Chengtao couldn't help but laugh and said, "It is said that it sells fried chicken and French fries, I haven't eaten it, although I am very curious, but I will not queue up for hours just to eat something." ”
Ling Er crossed his arms, stood under the shade of the tree, and said with a smile, "Looking at the leopard in the tube, what can't you think of?" ”
"This is an American company, which is foreign capital." Liang Chengtao looked at it as he spoke, "The business is very good, and I feel that the environment inside is also good, and it should be very clean." ”
Then he asked, "Is it really that delicious?" ”
Ling Er said with a smile, "It's not necessarily delicious, in the United States, KFC is a genuine junk food, and there are many people who eat it, but after arriving in China, you actually need to queue up, which is really exaggerated." ”
Liang Chengtao said, "Maybe everyone's curiosity is stronger, and after a while, it should be better." ”
Ling Er said, "You may not queue up again after the stage, but the business will still not be bad, even if you taste exactly the same as him, or even make it better than him, you believe me, you can't compare." ”
"What's the reason for that?" Liang Chengtao asked puzzled.
"Management, marketing, and branding are all knowledge," Ling Er said with a smile, "You ask me if foreign investment is terrible, I will tell you that it is terrible, but it is unavoidable, we have to learn from them with an open mind, and then compete with them." ”
"I don't have confidence in what you say." Liang Chengtao stretched his neck and stood outside the glass window of KFC, full of people inside and out, he never thought that the business of the hotel could be so hot.
The canteen of the thousand-person factory is crowded with people, and the rice plate is clanging, and it is at most this noodle.
It really touched him.
Back in the factory, he immediately made a decision to add research equipment, but most of them were eliminated by the chemical research institute next to him.
He once again thought pessimistically that if the import and export are fully liberalized, can domestic machinery and equipment enterprises still have a way to live?