Chapter 72 Industry Standards
Since ancient times, interests have been in the hearts of the people, and when it comes to the issue of interests, Wang Ansheng's interest naturally comes, and Zeng Le cut into the topic with him from this point and talked about the development model of online car-hailing.
"Uncle Wang, since the development of the travel economy, the original market cake has already been carved up, since the online car-hailing can appear as an emerging industry point, then it will not be on the original basis to divide the market cake again, it is definitely to create a new market cake again, to re-divide, this new market cake is the network economy."
"Network economy?"
"Yes, it is the network economy, in the future, mobile phones will become people's treasures, the advent of the 4G era will trigger the rise of a series of smart APP, people's dependence on the network and mobile phones will become more and more serious, and clothing, food, housing and transportation will be affected everywhere. In the past, taking a taxi was to stand on the side of the road and wait for a taxi to stop next to you, and you may not be able to get a taxi during rush hour.
This is the inherent drawbacks of the traditional way of travel, I believe Uncle Wang also understands this, increasing the number of taxis can not solve this problem, and blindly increasing the number of taxis will increase the cost, such as BAIC such a large taxi company, often will control the overall number at a calculated fixed value, even if some areas lack cars during the rush hour, and some areas are a lot of idle, then there is no way, can only take care of one end can not take care of two ends.
However, in network mode, the intelligent system automatically allocates the nearest vehicle, which is an upgraded and optimized version of the traditional taxi alliance team, turning the unified deployment of human responsibility into computer intelligent control. What's more, online payment has the advantage of being more convenient than cash payment. ”
After hearing this, Wang Ansheng took a sip of wine.
"But what you said so much is also about the prospects for the future development of online car-hailing, not the issue of interests, where are the core interests? How do taxi companies and ride-hailing companies distribute their benefits? ”
"It's simple, use the price increase to make profits."
"Price increase?!"
Everyone was confused by Zeng Le's words.
"This principle is the same as the public transportation system, use the time of the previous years to exchange for cost return, and then use all the time in the future to earn profits, as long as you survive the previous years of burning money, the remaining benefit cake is amazing."
"Are you so sure?"
Only Wang Ansheng was present who could understand what Zeng Le meant by the price increase and concession, because he was the leader of the industry and had been paying attention to this, so he could figure it out immediately, but Zeng Le's courage in saying this surprised Wang Ansheng.
Zeng Le said that the model is the same as the previous life of the tick taxi and the development model of all online car-hailing companies, the previous life of the money burning promotion war, the last remaining only two companies supported by Ali and Penguin, tick is one of them, the last two bigwigs can not bear the pressure of burning money, announced reconciliation, the merger of the two companies, only to have the glory of the previous life of tick taxi, but the so-called reconciliation is just the integration of funds, behind the online car-hailing is the competition in the capital market.
"If you want to enter people's field of vision and let people get used to this mode of transportation, you must invest in promotion in the early stage, subsidize drivers and drivers, and subsidize passengers, which is to make everyone feel convenient and save money...... 10 billion is not much, as long as we can win the fat market and become the industry standard, the future pricing is our final say, and we will quickly return to the cost within a few years, and then it will be a simple benefit income. ”
Wang Ansheng was digesting Zeng Le's words, and Wang Changqing next to him snorted coldly.
"The tone is not small, you want to be the industry standard? Do you know how much money you're going to burn with your plan? Burning 10 billion in the early stage? Which fool investment firm will invest in you? Not being profitable for a few years, what a joke! Let's not talk about whether you can win the market, even if you win the market, what if the price rises and scares consumers away? ”
As soon as Li Zekai wanted to say something good for Zeng Le, Wang Ansheng spoke.
"Third-rate enterprises do products, second-rate enterprises do services, first-class enterprises do standards, Zeng Lexian's nephew, your plan is not small, just by saying that you want to create industry standards, I can recognize that you are a good seedling. You are different from the previous one named Cheng Wei, you said that you moved me, that young man can only draw big pies, and you have created a blueprint for my future development, which makes me feel that online car-hailing is really profitable. ”
"Dad, you were convinced by him?!"
"Shut up! Until now, you haven't been able to understand the doorway here, I really don't know how my Wang Ansheng can have such a stupid son as you! Let Brother Zekai explain it to you! ”
"Me!"
Wang Changqing obviously wanted to explain something, but was pulled by Li Zekai, who happily whispered in Wang Changqing's ear to explain Zeng Le's idea. Li Zekai didn't understand it at first, but according to Wang Ansheng's reaction, he also understood what Zeng Le was planning, and was surprised by Zeng Le's big move to acquire an online car-hailing company.
This Ah Le really gave him a lot of surprises, besides, isn't his main business an e-sports club? Could it be that this online car-hailing is just an investment he made with his hand? Do you want to do the industry standard when you invest easily? It's horrible.
At this time, Zeng Le said with a smile again:
"Just ask people who are willing to take a taxi, who cares about the subsidies and discounts of a few yuan, but people who are reluctant to take a taxi may choose to take a taxi because of these few dollars, which is the simplest price discrimination, which can broaden the consumer base and open up the market. It is difficult for traditional taxis to launch this strategy, but online car-hailing, as an emerging industry, can use such a strategy. ”
"Haha! Got it! Come, nephew Zeng Lexian, let's have a toast! ”
"Okay, Uncle Wang."
Hearing that Wang Ansheng took the initiative to clink glasses, Zeng Le's heart moved, this time it was finally negotiated, and he negotiated the big guy of BAIC! Zeng Le was excited, but he couldn't show it, even though his legs were a little shaky.
In the end, BAIC resolutely chose to give up the online car-hailing market and find a new way because it couldn't catch up with the last train.
"After listening to the words of the virtuous nephew, it is really clear that the dark clouds are set aside to see the moon, so I almost missed the opportunity to make a fortune, what a pity, virtuous nephew, let's have a cup."
After two toasts with Wang Ansheng, Zeng Le noticed that Li Zekai gave him a look, so he also toasted Wang Changqing.
"Brother Changqing, come, let's have a drink, and we will take care of it more in the future."
"Oh? Oh good. ”
Wang Changqing was pushed by Li Zekai, and the three of them had a drink together, and Wang Ansheng had a full view of this scene.
For Zeng Le's words and deeds, from beginning to end, Wang Ansheng is very satisfied, this young man is not in a hurry, he is not panicked at all when he encounters a crisis, and he is broad-minded regardless of past suspicions, although he is talking about business with himself, but he puts the focus of his friendship on his son, I don't know if there is Li Zekai's instruction behind it, but this move is very good.
The development of online car-hailing will take at least a few years, and when it is profitable, it will take a few years, these years have passed, whether he, the position of the leading boss of BAIC, can sit at the end of the two words, as long as he can successfully let his son take over, the benefits of online car-hailing are enough for his stupid son to eat for a lifetime, Zeng Le chose to give this benefit to Wang Changqing, it was his consideration of the Wang family's father and son, and it also made Wang Ansheng feel a lot more relieved.
"Come on, the business is over, let's move the chopsticks, such a big table of dishes, don't waste it."
After Ni Dalan happily persuaded him, everyone began to move their chopsticks, this is considered a business negotiation, and the specific contract will be privately obtained by Wang Ansheng and Zeng Le, not on this occasion.
Wang Ansheng glanced at Ni Dalan, a complicated smile appeared on his face, since Zeng Le gave him such a big surprise and such a big favor, he Wang Ansheng is not a cannibal hand, so he naturally wants to return the gift.
"Virtuous nephew, I also heard something about Chang Qing and Zekai yesterday, you saved the Ni family from the hands of the Wang family, I admire this courageous uncle. In fact, I won't hide it from you, our family is a side branch of the Wang family, relying on the relationship of the Wang family, we can gain a foothold in Tiandu, but after all, it is a side branch, and we can't interfere in the business of the descendants, but on the side of the eldest young master of the Wang family, I can also help you say two good words, but I am also an elder, and the eldest young master will not give me this thin face, you don't have to worry. ”
"Oh? Then thank you Uncle Wang. ”
Zeng Le's mind is alive, a side branch of the Wang family? It turns out that Wang Ansheng is a side branch of Wang Haoran's family surnamed Wang? BAIC still has the support of the Wang family behind it? No wonder it can develop into a behemoth in Tiandu...... But as soon as he said this, Zeng Le was even more jealous of Wang Haoran in his heart, a side branch can develop like this, how terrible should the business in the hands of his descendants?
Similarly, this sentence fell into the ears of Ni Dalan and Ni Li's father and daughter, it was a different taste, Ni Dalan asked tentatively:
"May I ask Brother Wang, what is the doorway here? Zeng Lexian's nephew, what happened? ”
Before Zeng Le could speak, Wang Ansheng explained, insisting on selling this favor to Zeng Le, so that the Ni family must know what Zeng Le had borne for the Ni family.
"It's nothing, it's the integration of the domestic hotel industry, it was made by the eldest young master of the Wang family, when it came to your Ni family, I originally wanted to directly buy it all, but it was disrupted by Zeng Lexian's nephew, yesterday's Taoyuan event, the eldest young master of the Wang family made a challenge to Zeng Lexian's nephew, and he blocked it back, and there was a conflict with the eldest young master of the Wang family, your Ni family owes a big favor this time!"