Chapter 276: Wang Guangkun's decision

"Juvenile Comics" has always been very lofty in terms of public opinion propaganda.

In 1995, the big leader issued a military order to the leaders of the State Information Administration, and took four people to start the founding of this magazine.

Because it is a key national support project, it has received very strong publicity support, and when it was first published in 95, 12 national media such as People's X Daily, CCTV, and China Youth Daily collectively reported on this event.

In the years that followed, various official media propaganda and activities were uninterrupted, such as Sino-Japanese comic exchange meetings, exhibitions at the National Art Museum of China, and national seminars...... All of them appear in this magazine.

In recent years, some well-known comic authors have also been launched, such as Yan Kai, Free Bird, and Yao Feila.

As an official endorsement of the industry, the surface presents a thriving scene.

But the real reality is ......

"Last month, the journal had just over six figures in circulation......"

Wang Guangkun pondered silently.

What is the concept of this data?

Compared with several other well-known periodicals in China, you can know that "Ancient Legends: Martial Arts Edition" was at its peak, with a monthly circulation of more than one million; And the giant "Story Club", the highest circulation record in recent years is more than 6 million copies per month.

Therefore, "Shonen Manga" is really just a superficial glamour, and in private he is a younger brother.

There are several reasons for this:

The first is that the comic industry has just started in China,The original level of Guoman is too low,The quality of the manuscripts received by the editorial department is uneven,Sometimes it doesn't even make up the number of manuscripts,You can only take not so good manuscripts to fill the number;

This directly leads to the fact that it is impossible for editors to subdivide the manuscript into categories when it is received.

As long as you can use the manuscript, give it to me!

So there is such a strange phenomenon in "Shonen Comics":

The first issue may be dominated by hot-blooded comics, the next issue will become a satirical comic, and after a few issues, it will become a warm flow comic as the main feature, and if the positioning is not clear, it will be more difficult to open the market;

Of course, the main reason is that at this stage, in China, there is almost no soil for original comic journals to survive.

No matter how fiercely the country is hyped up, no matter how much media reports it, without a readership, it is all in vain.

Coupled with the fact that the standard of manuscript fees is super high, the printing cost is also high, and various factors are combined, it is strange that this magazine does not lose money.

What Wang Guangkun doesn't know is that if this status quo is not changed, even if it has the endorsement of the state, "Juvenile Comics" will not be able to do it for long.

"The main work of the next issue is Zhao Jia's "Black Blood," Wang Guangkun muttered to himself as he flipped through the manuscript that had been confirmed for the next issue, "This work began to be serialized four years ago, and has accumulated enough readership, and now it is our faΓ§ade, and the position is resolutely untouchable." ”

"There is also You Sulan, this is a god-level old author, with rich creative experience, the plot of "Angel Dream" is also meticulous, the painting style is delicate and beautiful, and it can't be moved."

"This "makes you feel wonderful", well, there are no other works to take it down, so let's keep it......"

"Huh, "Modern Legends"?"

Xie Guangkun's eyes suddenly froze.

He still remembers that this manuscript was recommended by Yang Bing, who had a close relationship with him, and was adapted from a martial arts book.

What do you say about the quality of your manuscript?

The author is very spiritual, and the painting style is also very delicate, but he is obviously a novice, and there are many small mistakes that novices often make, and he frowns when he sees it.

When he was reviewing the manuscript at the beginning, if it wasn't recommended by Yang Bing, he might have looked at it twice and just threw it aside.

However, when he read it hard, he found that the story was unusually good-looking, and the plot was particularly attractive, so he directly gave the manuscript at that time, and looked at Yang Bing's face, and gave a not low price.

At this time, turning this manuscript out, Xie Guangkun was a little difficult.

The reason why he is rummaging through it is that he wants to rethink the way out of "Shonen Manga" through review.

To find a way out, you must innovate!

Zhao Jia's "Black Blood" is certainly brilliant, and You Sulan's "Angel Dream" is also wonderful and good-looking, but these two high-quality manuscripts can only maintain the current status of "Shaoman" at most, and it is impossible to go further!

Because these two are comics that have been serialized for a long time, this is not the first time they have appeared in a magazine.

Until then, they had not caused a strong response in the market.

"Why don't you change the title work in this issue? Listening to Yang Bing, this "Legend of Modern Jianghu" is very famous in the field of martial arts, and is regarded by many people as a classic through the stream. ”

Wang Guangkun pondered for a while, but couldn't make up his mind.

He picked up the landline and called Yang Bing's mobile phone: "Hey, Yang Bing, it's me...... Hehe, let me ask you, the manuscript of "Modern Legends" that you recommended, we will be on it in the next issue, I want to find you to understand the more specific situation of the original work...... hero of the successful revision of "Martial Arts Story"? The cumulative sales volume of a single book exceeds 100,000? The author's new work was serialized in "Ancient Legends", which increased the monthly sales of millions of "Ancient Legends"? …… Okay, okay, I know, thank you, when will you come to the capital, Brother Wang will invite you to dinner. ”

Hanging up the phone, Wang Guangkun had a judgment in his heart.

Drawing skills don't really matter, comics, as long as the story is good!

In the island country in the east, many popular comics are actually not very good, and they are not as popular as China.

That's it!

He got up and went to the editor-in-chief's office, and came out half an hour later and called the layout editor: "Is the layout of the next issue of the magazine ready?" ”

"It's lined up."

"You can change it again after you arrange it, I'll make a little adjustment here, you open the file, and I'll talk to you."

Two minutes later, he pointed to the computer screen and said:

"You changed the title of this issue to "The Legend of Modern Jianghu", yes, it is this newcomer's manuscript, enlarge the title on the cover! ...... "Black Blood" is replaced, Zhao Jia is an old author, there is no need to be the main promoter of the period, the reader will go to the book to find ......"

"And the author's name, the train king's little fan sister...... Uh, why is this pen name so long? …… You enlarge and bold the words "train king" and highlight the key points! The last three words...... What do these words mean? Make it smaller, yes, the more inconspicuous the better. ”

After tossing for a while, it was successfully done.

Wang Guangkun pinched his chin to admire the revised cover, and nodded with satisfaction.

If a reader holds the cover of this issue of the magazine and looks at it with a dazzling eye, it is likely that this is the "Modern Legend of Jianghu" by the train king, not drawn by some little fan girl.

And so the gimmick came out.

A writer who can increase the million sales of "Legends of the Ancients" can always attract a lot of popularity if he casually rubs the side to promote it. What's more, this manuscript was originally submitted by the author himself, and he used his name to promote it, which is not considered popular.

In all conscience!

"Time is running out, you check the typesetting again, and then go through the review process, and hand it over to the printing house before the day after tomorrow."

Before leaving, Wang Guangkun explained this.