The days flow like flowing water, and half a year has passed in a blink of an eye since graduation and entering the industry, and the Wenyi Road Branch has also reached the end of the year assessment. For every bank, the year-end assessment is the most important thing, and whether the number at the end of the year is good or not directly determines whether the president of the next year looks good or not.

This is also the first time that Qiao Qingye has appreciated the power of the assessment at the end of the year, and all kinds of indicators have fallen like snowflakes, including credit cards, the number of basic customers, the amount of fixed deposits, the number of POS acquisitions, fund sales figures, and insurance sales figures...... Oh my God, dazzled!

Although Qiao Qingye tried his best to maintain a peaceful mind, there were so many types of tasks, he really couldn't do it, and he became anxious day by day.

For the sales of funds and insurance, at present, they can also use the model of hall linkage, recommend customers to the office of the wealth manager, so that the wealth manager can conquer the customer with professional knowledge, but what about credit cards, basic customers and POS acquiring? These missions have to be run out to have a chance!

And sometimes I can't stand up after sitting down at the counter, and I can only use the time after work to run out. When the bank is off work, the fabric market and the flower and bird market are about to get off work, so there is no contact with customers at all.

What to do?

Lu Xiaoning, the director of the sales department, decided to divide the tellers into three groups, two groups of two people in each group, two groups of personnel served at the counter in the morning, and the remaining group of people ran out for marketing; In the afternoon, the other group went out for marketing. Every day, one of the three financial managers will go out to lead the marketing, so that three people will be able to go out to run the business every day, which is very conducive to the completion of everyone's task indicators!

In this grouping, Qiao Qingye and Lu Shuaishuai are a group, and the financial manager who leads the team is Xu Yanhe; Yang Yang and Liu Lu are in a group, and Zhao Yu and Li Zhao are in a group. Of course, it was Lu Shuaishuai who took the initiative to ask to be in a group with Qiao Qingye, and Qiao Qingye had no way to refuse.

As a mature financial manager, Xu Yanhe is naturally very clear about the positioning of target customers. She quickly explained to the two tellers the target customer stratification of this outreach:

First of all, credit card customers must come from employees of state-owned enterprises and institutions and private enterprises with stable incomes, such as civil servants, doctors and nurses, employees in the financial industry, mobile communication employees and workers in large shopping malls.

The customers of POS acquiring business must be small and medium-sized business owners and private business owners, such as the small bosses in the large fabric market and the flower and bird market, which must be very suitable for acquiring targets, but it is also very likely to have been swept by other peers;

As for basic customers, the first two types of customers need to be bound to a savings card, as long as they add some value-added services for gifts, it must be logical!

Qiao Qingye listened very seriously, she felt that Sister Xu was simply amazing! It turned out that she only knew how to bow her head to do business, but in fact, she was a little white for the customer group to know, and she knew the essence of outreach with Sister Xu's thinking, which was not blind street sweeping at all, but very particular.

They planned to take the branch as the center, what are the high-quality enterprises around, these enterprises are the battleground for soldiers, and they must seize the opportunity! Once you've found your target, go in and sweep through the offices.

When Qiao Qingye first started to sweep the office, he was still a little timid, but when he saw Sister Xu confidently introducing credit card-related knowledge, she met a suitable customer by the way, and took investment and financial management as the starting point, and finally obtained not only credit card customers but also financial intention customers, completing two indicators, killing two birds with one stone. Qiao Qingye was encouraged, and slowly began to learn to speak.

……

The reality is cruel, although the marketing is hard, but because the target customer group is a high-quality customer group has long been the target of all financial industries, in the words of a nurse sister, it has been swept by several banks, and it is almost there.

At this time, Lu Shuaishuai reminded Qiao Qingye,

"Xiao Qiao, when we first entered the industry, we had to complete the credit card task, and we all relied on the help of college classmates from all walks of life and relatives at home to get up, have the resources around you been used up?"

Qiao Qingye thought about it, it seemed that there was no, she hadn't thought about bothering the people around her because of her work. But looking at Lu Shuaishuai's serious expression, she felt that she also needed to think about his suggestion.

I used to be the president of the student union, not only the students of this college but also various departments know some, and now half a year after graduation, everyone has also tentatively settled down in all walks of life, and there should be a lot of responses if you want to contact.

But is it really going to come this far? For the first time, Qiao Qingye felt that his work deviated too much from his imaginary banking industry, what is the difference between himself and the salesman of an insurance company? Not only do you have to call friends, but you also have to mobilize the power of your family, and the whole family is busy......

Qiao Qingye felt that the classmates were very simple when they were together, and they didn't have any purpose for each other. And now it is necessary to link the old friendship with the task indicators, and every time you open your mouth, there will be less friendship, one more point of social relations, and one less point of your own bookish atmosphere.

And what about family? They have given so much for us and it is time to be independent, but still need to use their social resources. Do we really have to do this for the sake of this job?

……

Qiao Qingye struggled in her heart for a long time, but she still didn't ask for help from her classmates and family, she wanted to try to see if she could break through this battle by herself, and if not, she would think of other ways!

So she worked harder to expand, not only learning Sister Xu's marketing tone and cutting angle, but also very heartily brought the temporary parking number plate she bought from Taobao, small and innovative, and luminous function, layer by layer and house by house marketing.

The hard work paid off, Qiao Qingye's luminous temporary parking number plate knocked on the door of the fabric market and the flower and bird market bosses, and a month of unremitting marketing added 30 POS acquiring merchants for her, and successfully completed the group task!

In the remaining two tasks, Sister Xu used her expertise to impress a group of customers in enterprises and institutions, and gained 35 customers in a single month. They have not only become credit card users and basic customers of Qifa Bank, but even 80% of the deposit balances exceed 50,000 yuan, becoming high-quality wealth management customers!

Through the old method, Lu Shuaishuai harvested all the real estate consultants in his distant uncle's real estate sales company, a total of 21 credit cards; In addition, a new payroll enterprise has been added, which has contributed a surprise to the year-end assessment of the bank.

This battle has come to an end. Three people, three different marketing methods, all saw results.

Life is still so long, how should we choose? How much can we give up for a job? Life always has a give-and-take, can't take into account, but I just hope that we can not forget our original intention in the torrent of being pushed by time.

At the end of the year, the assessment was completed, Qiao Qingye silently signed up for the fund qualification certificate, and next year's battle has just begun.