While everyone was discussing personnel arrangements, Liu Yuntian came to the entrepreneurship center. He is about to graduate this semester, and now he has no classes in school waiting to write his thesis and get his diploma. He also took the master's exam, and as for whether he passed it, he is still waiting for the announcement of the results. He was more playful in school, but that didn't affect his grades.

"You're doing a good job here." After Liu Yuntian came in, he said to Gu Qiu. Gu Qiu rented the house here to ask him for help, but after sorting it out, he never came.

"Rare guest! How do you old man have time today. Gu Qiu looked at the time of this time, which did not appear often, and came here today.

"I just want to come and see, is there a chance to come to work here?" After Liu Yuntian came in, he saw that Ji Jiaxi was also inside, and since that time, he felt a little guilty about her, and now he was a little embarrassed to see her.

"I can't afford to invite you old man." Gu Qiuhe was joking, and he didn't have time to come. Liu Yuntian actually came here to learn some of what Gu Qiu did, and he was very curious if he didn't understand. Gu Qiu introduced the online store and platform to him, and asked for his own brand.

"You're going to be a brand." After Liu Yuntian heard it, he looked at it with some suspicion, it would be good to make a little money as an online store now, and it takes a lot of money to make a brand.

"Yes, I'm going to make my own brand of shoes." Gu Qiu confirmed again and looked at him with firm eyes. Liu Yuntian looked at him and thought about it again and said: "The foothold of brand building is first of all the product, without a good product, how can there be a brand." Quality products are the most critical factor in building consumer loyalty. "Look at the successful brands in China, which one is not to make products first and then talk about brands. Only after the product is recognized by the consumer can the consumer consume. After entering the brand stage, consumers consider not only the quality of the product, but also the brand personality, brand value, brand temperament and other perceptual elements, consumers will associate their personality and preferences with the brand, if the brand's language or behavior resonates with consumers, it can stand out from many similar products.

Brand positioning is the premise and cornerstone of an enterprise to create a brand. Without the correct positioning, it can only make the branding simulation ambiguous, or even contradictory and deviate. Therefore, for small and medium-sized enterprises, it is important to have a clear positioning of their brand when creating a brand. The mention of a brand name can make consumers think of the brand's image. The positioning of the brand must be combined with the personality concept of the product, so that consumers can distinguish themselves from other brands.

"Actually, if nothing else, it's the simplest, you have to have money to open a store." Liu Yuntian continued to talk to Gu Qiu about the brand, the brand growth period, to improve the brand influence, especially the reputation as the main task, telling the audience, "What do I admire?" "At this stage, the brand wins the emotional recognition and preference of the audience with emotional appeals, and it is difficult to provide consumers with attraction and accept this product without a fixed place to give them a consumption experience.

Gu Qiu watched him fall into deep thought, what he said was right, being a brand is not an overnight thing, it needs to go through the test and baptism of the market to attract more people. "We are now doing a brand awareness and slowly catering to consumers and making them like our shoes, thus forming a popular shoe." Gu Qiu continued, the brand is the starting point for doing this by himself.

"Your intentions are good, but you need your persistence and financial support." Liu Yuntian was a little distrustful of Gu Qiu doing this, after all, without a lot of funds and his own factory, it was difficult to achieve high-quality quality by relying on other people's factories.

"If you don't support it, forget it, don't hit other people's confidence here." Where did Ji Jiaxi listen to each other all the time, he was a little dissatisfied with Liu Yuntian's attitude, and he didn't force you, as a friend, you shouldn't hit others like this, at least give others a little support.

"Senior brother, you should support us, in case we achieve it." Peng Li also said to Liu Yuntian. Dreams are not scary, what is scary is what happens when they come true. Liu Yuntian smiled awkwardly there, and asked Gu Qiu to take him to observe his warehouse and their equipment. After looking around, Liu Yuntian sighed that in a short period of time, their equipment was basically available.

Time flies quickly, and in the new semester of the third year, Gu Qiu no longer likes to welcome new students as before, but continues to lead everyone to work in the entrepreneurship center, while Liu Yuntian is admitted to graduate school and continues to stay in school, Ji Jiaxi enters the senior year and chooses to intern in the entrepreneurship center. During the summer vacation, Gu Qiu, Liu Yuntian and Li Tai went to Guangdong and found many merchants to enter the 'platform' in various forms, and also increased the variety and diversity of products on the platform.

Also during the summer vacation, Gu Qiu and they went to register a company - Yinfa Technology Co., Ltd. Also the company's situation to operate online stores and platforms. The location of the company and the start-up center are together.

That is, during this period of time, Gu Qiu and Luo Xi spent less and less time together, and there was no time to be alone except for talking in the office every day.

One afternoon in the office, when the classmates were finished, Luo Xi walked over to Gu Qiu and said to him, "Gu Qiu, I want to resign." ”

"What's the matter, aren't you happy here?" Gu Qiu replied with a hippie smile, thinking that she was joking with herself.

"No, I'm very tired and don't want to do it, and besides, studying is getting more and more intense, and time is running out." Luo Xi said with a serious face, she was going to decide to leave this entrepreneurial center that had grown up. Gu Qiu stood up and walked in front of him, looked at her and comforted: "If you are too tired, you can arrange your time freely, and we will not embarrass you." ”

"No, I'm leaving." After Luo Xi finished speaking, he stood up, and continued to say to him: "I will hand over the work to you." After finishing speaking, he looked at Gu Qiu and prepared to leave. And Gu Qiu walked over to her and hugged her. Luo Xi stood dumbfounded. Some were at a loss, this was the most intimate contact with Gu Qiu, some secretly happy, and some shy. And Gu Qiu was even more nervous, I don't know where the courage came from, holding her was so nervous that I didn't know what to say, and I couldn't think of what to say, so I hugged her tighter. Luo Xi stood there and let him hold him, listening to his breathing, and his breathing was getting faster and faster, trying to break free from Gu Qiu's embrace. Gu Qiu let go lightly and said into his ear, "Is it okay to stay?" ”。 Luo Xi laughed slowly, gently leaned close to his ear and replied, "Why, you gave me a reason." "Some are playful, and some are cute and coquettish to Gu Qiu." Isn't the reason obvious? Gu Qiu hugged her tighter. Luo Xi opened his hug and watched, Gu Qiu watched him slowly lower his head and approach her, a little closer, and Luo Xi slowly closed his eyes when he approached him. Gu Qiu kissed her, and then retreated to her and said, "Is it okay to stay?" ”

"Hooligans." Luo Xi scolded him lightly, and fled the scene shyly. Gu Qiu touched his lips and smiled with some satisfaction, closed the door, and followed, following her until she returned to the dormitory. When I came back, I lay on the bed and kept laughing, as for laughing, I didn't know what I was laughing in the bedroom, and no one dared to ask.

For a week after the day, Luo Xi didn't come to work, and Gu Qiu didn't ask, and silently did her. And the relationship between Gu Qiu and Ji Jiaxi and Han Ziyi is also developing rapidly, and they are together almost every day, talking and laughing. The fourth child and Liu Yuntian stared at her all the time, and Peng Li also threw a roll of his eyes at her.

"Peng Li, is Luo Xi sick?" Liu Yuntian asked her, he hadn't seen her for a week, and he didn't care about her.

"Hmmm! Sick. Peng Li replied loudly, as if everyone in the office could hear it. Isn't it good when you go to class today? When Gu Qiu heard this, he asked her worriedly what was going on.

"Hypocrisy, I don't know now that I care, is it too late." Peng Li threw him a roll of his eyes again, and during this time in Luo Xi, he ignored it.

"I don't see her every day, look at her well." Gu Qiu was a little humble and didn't dare to look at Peng Li, it was true that she hadn't asked her why she hadn't come to work in the past few days, or that she was a little tired and wanted to rest for a while.

"Are you stupid and don't care? It's okay to ask. "Peng Li is counting him, more like kicking Luo Xi out of anger." You're too young to understand the careful thinking of girls. Liu Yuntian seemed to know what the reason was, and said to Gu Qiu with a smile.

"It's too much trouble for girls, like the weather here and here." Li Tai chimed in. "What do you mean?" Han Ziyi asked without knowing what Li Tai meant.

"Girls change their faces quickly." The fourth child explained to her, and Han Ziyi was a little shy and didn't continue to ask. "She's really sick." Gu Qiu asked her again, saying that he had been caring about her.

"Almost sick. Peng Li replied.

"Then what is my illness, should I go to the hospital to see." Gu Qiu stood up, a little worried about her.

"It's useless to go to the hospital, I can't see it." Peng Li saw that Gu Qiu was nervous, and smiled with satisfaction.

"It can't be a heart disease, right?" Liu Yuntian looked at the nervous Gu Qiu and asked Peng Li in confirmation.

Peng Li acquiesced that Luo Xi was not really sick, but a heart disease, and suggested to Gu Qiu: "Find a time, what will happen if you go on an appointment." After listening to Peng Li's speech, Liu Yuntian and the others started to coax, saying that they hid it really well and so on. And Ji Jiaxi and Han Ziyi didn't seem to hear it, silently doing the work they were doing.