Chapter 163: A Box Office Explosion
The movie release of "Smart: Ghost Story" is in May.
There is no blockbuster movie released in North America this month, and most of them are small-budget romance movies and literary films.
In other words, there is no one who can fight.
For this reason, Pyra, the owner of ACI Films, made a "horror film festival" and arranged for his company's films to be released this month in order to stagger the competition.
Sun Hengping and Pyra sat together and chatted.
"Sun, our movie is about to be released, I wish us a happy cooperation, right?" Pyra said with a glass of red wine.
Sun Hengping took the cigar in his mouth with his fingers, and also picked up the wine glass and said: "Mr. Pira, your company has also released many famous movies before, we believe that your difficulties are only temporary, and after surviving this hurdle, you will definitely return to glory." ”
"I've borrowed your good words, Sun."
The two of them each took a sip of red wine.
Sun Hengping looked at his watch and said, "Look at the time, the movies "Asura" and "Zombie Carl" are about to be released, right?" ”
"Well, I'll look at the attendance of nearby theaters, maybe there will be a surprise."
Pyra opened her phone and found the ballot platform, and watched the number and attendance of the two-step movies "Asura" and "Zombie Carl".
“50%!” Pyra frowned.
This attendance is not high.
"It's okay, it's not Friday night yet, and the real viewing season hasn't arrived yet." Sun Hengping comforted.
Pyra suddenly saw a familiar movie: "Huh? ”
"What's wrong?"
"I saw the film 'Smart: Ghost Shadows.'"
"Isn't this film only released in theaters under the New Film United Cinema Line, are you making a mistake in the theater?"
"No, I picked other theaters."
"I'll see." Sun Hengping was a little strange, he also opened the movie voting platform, and randomly chose a theater that is not owned by the New Film United Cinema Line, which has the movie "Smart: Ghost Shadow", and then looks at his own theater, he feels that something is wrong.
He remembered that the theaters under his Huanmei Cinema Line had not chosen the movie "Smart: Ghost Shadow".
Sun Hengping called and asked the people below.
After a while, the person in charge called him back.
"Boss."
"What's going on with the movie "Smart: Ghost Shadows"?"
"This is the film that we procured according to the normal process, is there anything wrong?"
"I demand that this movie be taken off the shelves immediately and not allowed to be released."
"Why? This film has been released in more than 3,000 theaters in North America, and if we don't release it, we will lose audiences and lose performance. ”
Sun Hengping was taken aback: "You said that the movie "Smart: Ghost Shadow" has been released in more than 3,000 theaters in North America? ”
"Yes boss. The film is very good, and some studios have proven that it has a lot of box office potential before. Now that there is no blockbuster in May, we should not miss this film in the gap. ”
Sun Hengping was stunned for a moment, in his eyes, May will definitely belong to "Asura" and "Zombie Carl".
A mythological horror theme, a vampire theme, are all elements that the West likes to see.
Before the release of these two movies, they also carried out various promotions across the United States, and had great expectations for the two movies "Asura" and "Zombie Carl".
Some media that pay attention to the box office of May movies will also think that the box office champion in May will be born in one of these two films.
After all, "Asura" has an investment of nearly 2 million US dollars as a horror film, which is very high in horror films, especially its special effects are beautifully done, which belongs to the alternative of horror films.
Major media also hope that "Asura" and "Zombie Carl" can stir up the long-standing horror film market.
As for "Smart: Ghost Shadows", no one cares.
Because in the beginning, no media noticed it at all.
Even if they knew about the movie "Smart: Ghost Story", they wouldn't think that a $10,000 low-budget movie could compete with a $2 million movie.
The difference between the two is so great that you don't even dream of it.
At this moment, the subordinates said something that simply slapped him in the face.
"I don't care if you're wrong or not, the theaters under our Huanmei Cinema Line are not allowed to show "Smart: Ghost Shadows"."
Sun Hengping can imagine that if Andy He knew that he had released "Smart: Ghost Shadow", it would probably be secretly happy.
It didn't take long for him to say cruel words.
This situation is absolutely not allowed.
"Good...... Okay, boss. The subordinate on the other end of the phone was a little unwilling.
Pyra said, "Sun, don't be angry. Even if it is released, his box office is not expected to be high. Come, let's see how about the attendance of this movie? I'm afraid there is not half of it. ”
He opened the film selection platform software, which contained attendance data.
Pyra took a closer look, her eyes widened, damn it, hell during the day.
Seeing Para's performance, Sun Hengping took the mobile phone in his hand and looked at it, and the cigar in his mouth fell: "The attendance rate is 100%!" What the heck? ”
At this time, he suddenly remembered what he had said that day.
I didn't expect your vision to be so bad, do you dare to put such a shoddy film in theaters?
It's just a joke. Maybe it's all childcare......
He couldn't help but feel that his face was a little swollen.
"Sun, don't panic, this is just a technical adjustment." Pyra hurriedly said: "We have to see the final box office, and some producers may not wash the tickets." ”
"You're right, let's wait and see at the box office next week."
However, the longer they waited, the more desperate they became.
Because, they found that the box office explosion of the movie "Smart: Ghost Shadow" exploded.
$30 million at the U.S. box office in the first week!
Leaving "Asura" and "Zombie Carl" far behind, it became a box office dark horse in May.
Later, I don't know who broke the shooting cost of "Smart: Ghost Shadow", and the shooting cost of $10,000 shocked the industry.
The media from all sides have analyzed and reported on "Smart: Ghost Shadow", and praised the film, believing that it has created a new shooting style of horror films.
As for "Asura" and "Zombie Carl", I don't know where they were thrown by the media for a long time, and no one paid attention to them at all, and the ratings of the two movies on Tomato Online fell again and again.
In the case of media briefings, the box office of "Smart: Ghost Shadow" has been rising.
Three weeks later, "Smart: Ghost Shadows" broke 100 million at the box office, reaching $100 million at the box office, setting a new box office high for horror films and attracting a large number of fans.
The whole film industry is boiling.
Torrance struck while the iron was hot and began to work on other countries.
On the other hand, the Sun family's Trans America Pictures in the United States missed out on this box office dark horse due to the removal of "Smart: Ghost Shadow", and the stock market fell by 8 percentage points, evaporating the market value of $60 million.
was so angry that Sun Yue jumped off the wall, and without saying a word, he fired Sun Hengping and let him sweep the floor out.
Trans America Pictures is an important way for him to transfer his assets overseas, and there is no room for error.