Chapter 324: I can't sell it because it's too cheap
This is good when you are in charge, if you have any ideas, just let the people below do it, and you don't need to do it yourself.
In the next matters such as building a brewery and recruiting workers, she believes that Xiao San will do a good job, and she only needs to teach him how to brew beer and sterilize and preserve it.
With the efficiency of Xiao San, I believe that in less than half a month, the first batch of fresh beer will be brewed.
It's just that who to find as an agent?
She didn't plan to do retail, but wanted to wholesale directly to the wine merchants, but there had to be an agent in between.
Shen Yizhi pondered about this, and Xie Zhenlin came to the door, for the sake of beer.
When he drank the new variety of beer at the banquet that day, he was still a little unaccustomed to it at first, but after being ordered by the maid, he opened the correct way to drink beer and experienced the fun of drinking beer!
This kind of wine, with stir-fried cold vegetables or braised prawns, is really wonderful.
When he learned that it was a new liquor brewed in the villa, he immediately saw a business opportunity in it. But the idea was not very mature at that time, and he pondered it carefully when he returned.
In the previous cooperation with moon cakes, he was the first time, and he had no experience, and he could sell so well because the moon cakes themselves were delicious.
So this time, he is ready to come up with a more mature charter, so that he will have more confidence when he talks about cooperation with Shen Yizhi.
After a simple greeting, Xie Zhenlin explained his intentions, and then took out the plan he had made and handed it over with both hands.
Shen Yizhi took it and flipped through it, this sales plan was quite detailed, and it could be seen that it was done with care.
"This beer doesn't need to be aged for a long time like liquor, but the fresher the better, so the cost will be much lower, I plan to take the civilian route, the unit price of a bottle can't exceed five cents, if you buy wine from me, I can sell it to you for three cents a bottle."
"Settle the account once a month, if you have no problem, you can go to Xiao San to sign the deed now. However, the goods will not be shipped until about half a month. ”
Shen Yizhi didn't like to hide it, so he said it directly, if he could accept it, he would cooperate, and if he didn't accept it, he would pull it down.
Xie Zhenlin didn't expect things to go so smoothly and was very happy, "No problem!" ”
After returning to the city, Xie Zhenlin went straight to Zuixiao Ju and entered a private room on the third floor.
This is the rest room belonging to the owner Zheng Tao, and it is not open to the public on weekdays.
When he came to the door, Xie Zhenlin put away the excited expression on his face, and then pushed the door in.
Zheng Tao was sipping a cup of tea, and when he saw him, his eyebrows moved, Shi Shiran put down the teacup, and then asked, "How are you talking?" ”
Xie Zhenlin tilted in front of him very unorthodoxically, "Guess? ”
"It's finished?" Although it was a question, the tone was unfazed.
Xie Zhenlin rolled his eyes, this kid really thought that he didn't know what virtues he had, and pretended to be deep in front of him.
"That is, with me out of the horse, is it not hand-to-hand? However, the goods will not be available until half a month later. ”
Half a month has passed, and the villa has changed a lot, and when Xie Zhenlin came again, he had to sigh that the construction speed was really not ordinarily fast.
This time, he was followed by several carriages pulling goods, and Xiao Er took him directly to the brewery.
Xie Zhenlin followed in and took a look at the newly brewed beer.
The color is light, clear and transparent, pour a big cup of goodong, just one word, cool! If you can chill it, it will taste even better.
The last time he drank it at the banquet, it was chilled.
After confirming that the goods were fine, Xie Zhenlin asked the men who came with him to carry boxes of bottled beer to the carriage.
These bottles of wine are all exactly the same porcelain bottles, and Shen Yizhi let the master of the ceramic factory fire the mold drawn according to the beer bottles in his previous life.
The porcelain bottle bears the words "Moon Moon Brewery" and a moon sign.
There is also a small painting of a flowing spring under the moon, which has a bit of poetic taste.
Xie Zhenlin proudly transported the wine back and handed it to Zheng Tao to sell, waiting to collect the money.
However, the imagination is beautiful, but the reality is that the sales of beer in Zuixiaoju are not good, not to mention reaching the same popularity as moon cakes before, that is, even ordinary wine sells better than it.
The daily traffic of Zuixiaoju is considerable, but three days have passed, and a few cases of beer have not been sold.
Xie Zhenlin and Zheng Tao met again in the private room to discuss this matter.
"No, the beer is so cheap and tastes so good, why can't it be sold?"
Xie Zhenlin scratched his chin and walked around the room.
Zheng Tao suddenly stopped him: "Wait, what did you just say?" ”
"Why can't beer sell?"
"No, last sentence."
“…… The taste is very good. ”
"No, one more sentence."
"It's cheap?"
Zheng Tao smashed his fist: "I know what the reason is." ”
"What is it?"
"Beer is sold too cheaply."
Xie Zhenlin's jaw dropped, and he had an expression of "you are teasing me".
Zheng Tao glanced at him, "Our drunken Xiaoju is the most upscale restaurant in the whole Langcheng, the guests who come here are either rich or expensive, no matter how poor the family is, the family is not bad for money, a table of 'rising and rising' 88 taels of silver, 'rich and unparalleled' 188 taels of silver, 'champion banquet' 388 taels of silver, and the matching wine is also dozens of taels of a bottle, and more are calculated by the cup, a cup of five taels of silver."
"You say, can you get into the eyes of those people with a bottle of beer for five cents?"
Xie Zhenlin is also a gentleman who grew up in the pile of ointment and splendor, and he reacted when he said this.
Zheng Tao continued: "The taste of beer is very good, but many customers who come to the store are invited to dinner, and what will the guests think when they order a bottle of beer for five cents? So many people may ignore it directly when they see the price. The ones that are sold are probably bought by people who like to try new things. Why don't we adjust the price? ”
Xie Zhenlin's heart moved for a moment, but remembering Shen Yizhi's words, he still shook his head firmly, "No, Master Shen said that a bottle can only be sold for five cents at most." If we raise the price without permission, isn't that treacherous? In the future, she will definitely not cooperate with me again, because of small losses, she can't row, she can't row. ”
Zheng Tao thought about it, for the sake of short-term interests, it was not cost-effective to turn his back on such a partner as Lord Shen Zhuang.
"The beers you sold me, I still continue to sell them in the store, and they will always sell, and as for you, you can try them in those taverns and restaurants."
"Okay."
Xie Zhenlin's heart, which had been devastated, came to life again, and he walked out energetically, with wind under his feet.
Shen Yizhi originally positioned beer to take the route of being close to the people and affordable, and Xie Zhenlin is now on the right track.