"Yes, like the naming fee of "Fast Life", it is higher and higher season by season, and the season that is being broadcast seems to have a naming fee of 600 million." Pan Xue said.

"Yes, the current naming fee is high, but what about the first season of "Fast Life"? How much was the naming fee for the first season, do you remember? ”

The three of them shook their heads in unison, and Lu Man said, "It's a naming fee of 30 million." Although the standard of 6 years ago cannot be compared with the present, the naming fee of many variety shows is now driven by "Fast Life". But no matter how high it is, there is also a rule for it. ”

"A new variety show, it hasn't been broadcast yet, it hasn't even been recorded, and before the results are seen, no one is sure whether it will be successful, what the ratings will be, and whether it will be popular with the audience." Lu Man explained, "For example, "Fast Life" became popular, followed by many similar variety shows, and many other variety shows also invited first-line artists to produce variety shows with different subjects. Just looking at the guest list and the introduction of the program, it is very attractive, but when it comes to broadcasting, it is not satisfactory. ”

"Yes, there was a "X Puzzle Solution" before, and I liked all the artists invited, and I have been looking forward to watching the variety show that is also a high-IQ puzzle-solving variety show, but when it is broadcast, I will watch it-" Han Leilei rolled her eyes, "I just want to say, the magic horse thing that was filmed!" ”

"I also know that variety show, it's on the street." Lu Man said, "So, like this, a variety show that has not been broadcast, and no one knows what the final result will be." You just look at the guest lineup and program planning, do you think it's good, but you still have to look at the effect of the shooting and see if the audience buys it. Therefore, the naming fee of the new variety show will not be too high. Like "The Performer", there is only one that has a title fee of 500 million yuan as soon as it comes up. ”

"This is related to many factors, one is the novelty of the program, there is no similar program in China at present, and the other is that the guest lineup is unprecedentedly strong, coupled with the chaos in the current film and television dramas, both the industry and the audience urgently need the power of a role model, and the industry needs to be corrected. Another one is that they met Wei Feng. Weifeng Group has always been more willful, as long as he likes it, he has always been generous. ”

Zheng Yuan and the three chicks nodded like pecking, like three good students.

"But this doesn't mean that Wei Feng is really stupid and has a lot of money." Lu Man said with a smile, "I think the reason why Wei Fengken invested so much in the beginning is that he is really optimistic about the show "Performer", and he also wants to wait for the show to become a hit, and then find a suitable time to announce the naming fee he has invested and give Wei Feng a big wave of publicity." ”

"But because of Xu Yaojie's recording, Wei Feng's naming fee was exposed early, which not only failed to play a positive role in publicity, but also made people think that Wei Feng was stupid and had a lot of money, and he invested so much from the beginning, as if he was wronged."

Zheng Yuan and the three listened to it, and couldn't help but want to complain, Xu Yaojie's recording was not exposed by you.

Lu Man: "......"

What are the expressions of the three of them?

"That's why Wei Feng withdrew the title." Han Leilei gave a finish.

Lu Man smiled and threw Han Leilei a "beautiful" expression, and said: "Wei Feng withdrew the title, and now "The Performer" urgently needs to find a new title sponsor. After all, the recording is about to start, and the broadcast time is not far away, and the time of the program team is very urgent. ”