"Costumes?" Lu Xuewei looked at Qiao Xiaoxiao with some surprise. "You mean, let me design my own clothes?"

Qiao Xiaoxiao nodded, "Yes, you have studied design, and the basic knowledge of clothing is not difficult, so it should be more handy for you." ”

"It's hard for me to do this, but how do I turn the drawings into clothes? Could it be that I will pay for the opening of a garment factory again? ”

Even if she can get the money, she doesn't know anything about opening a factory.

Qiao Xiaoxiao shook her head helplessly: "You really dare to think about it." ”

Yang Xuewei pouted dissatisfiedly, "Don't sell it, hurry up, I'm dying in my heart." ”

Qiao Xiaoxiao took a deep breath, crossed her legs on the sofa, and began to elaborate.

"In the beginning, you can find a small, skilled garment factory, contract with them and let them produce your clothes according to your requirements. This kind of factory does not have high requirements for output, as long as it is a list, but relatively speaking, the wage will be slightly higher. But that's in your best interest. After all, no matter how high the price is, the cost of a piece of clothing is not much higher. When your business spreads out in the future, you can consider setting up your own garment factory and specializing in your own brand clothing, but this is too far away to think about this for the time being. ”

Lu Xuewei nodded again and again when she heard this, and then asked, "Then what's next?" ”

"The next step is the sales part, of course. I suggest that at the very beginning, find out your own brand positioning, high, medium and low-end, which one do you want to do, and then find a store according to your own positioning. Then vigorously promote, open branches in developed cities across the country, you can also recruit franchisees, let them take goods from you, but recruit franchisees, I recommend you to do mid-range brands, so that the audience is wider. ”

"Of course, you can also develop a high-end brand at the same time and set your sights on high-income people. Although some people have less money, their spending power is far from being comparable to that of the general public. And high-end brands can help you achieve your goal of social status. ”

Lu Xuewei was a little fascinated when she heard this, and her face was full of admiration.

"How do you do promotion?"

Qiao Xiaoxiao raised one hand to support his chin and said patiently:

"There are many ways to promote, mid-range brands, you can consider advertising on TV, or newspapers and magazines, and you can even invite some models to go to the most lively places in each city to walk the catwalk, well, the catwalk place, you have to have your own store."

"High-end, you can ask a star who fits your clothing style to be a brand spokesperson, or sponsor some TV shows, you don't underestimate the flashing subtitles on TV, the benefits they bring to you are very big. Think about it, those beauty-loving women know that celebrities wear your clothes, can they still keep their sanity? ”

"Besides, isn't there still some connections and resources of your Lu family? Make full use of it, promote it in kind on various occasions, and still worry about not making a reputation? Remember, as long as your clothes are good enough, new enough, and eye-catching enough, even if the fabric is poor, it will definitely be attractive. ”

Lu Xuewei was enthusiastic when she heard this, and she couldn't wait to turn Qiao Xiao's these things into reality immediately.

If it was before, she didn't think Qiao Xiaoxiao had much ability, but now she really can't admire Qiao Xiaoxiao.

However, she also had a question in her heart: "You have such a good idea, why don't you do it yourself?" ”

()