Chapter 34 The Video Industry That Burns Money!
Although it is recognized by the state, it is very difficult to develop without state support.
It wasn't until 2005 that the first e-sports club in China was established.
His name has been heard by many.
WE!
A lot of people hate this club, and there are a lot of people who like WE a lot.
One thing must be admitted, WE is the pioneer of domestic e-sports! Based on this alone, whether you like him or not, you still have to have the respect you deserve.
On the road of e-sports full of blood and tears, they are the ones who have overcome obstacles in front of them.
After that, until 2013, there was a huge influence of League of Legends, attracting countless people who love e-sports.
The country has just officially announced that e-sports projects will be supported, and e-sports projects will become traditional sports and go to stadiums.
Then there is the successful bid for the Olympic Games.
Among them, the credit of League of Legends is indispensable, and there are other games that play an important role in it, and countless teenagers shouted hoarsely at the game site, making many parents in China re-realize the charm of e-sports.
This time, it is no longer Riot's League of Legends that has achieved this glory in the history of esports, but the glory of Neutron Star Information Technology!
"Did you get a head?"
Pei Haifeng, Wang Sichong, and Qin Feng all began to frown and think.
They are also teenagers who love games, so they are naturally more receptive, and two of them have also set up esports clubs in the future.
"In a few months, Honor of Kings will definitely become the most popular game in China, there is no one! At that time, I will let Neutron Star Information Technology Company take the lead, set up a prize pool, and at the same time form the first King of Glory League! ”
"When the time comes, you will set up an e-sports club and create an official Weibo to attract enough fans!"
These days, it's clear to everyone what traffic represents.
Not only are the three major Internet giants of BAT competing for traffic entrances in all walks of life, but even countless entities are also using Internet traffic to leverage the economy.
Let's put it this way, Internet traffic can affect all industries in the future!!
"Yes, it won't cost a lot of money anyway...... Just support the game! Qin Feng clenched his fist and tapped his palm, and immediately made a decision.
"In that case, I'll make one too! Let me take 500 million to practice my hands first! Wang Si said indifferently.
Pei Haifeng shrugged his shoulders and said that it didn't matter, "Can I not support your business?" Anyway, my dad said it, let me hear more from you! ”
The trio made a decision.
In this entertainment venue, three e-sports clubs were founded.
Bottles of wine were opened one after another, and in the end everyone drank high, and no one knew how they came out of the entertainment venue.
......
said that it was two or three days, but Zhong Zixing played in Shanghai for a week, until the middle of the month, and witnessed the establishment of three e-sports clubs.
Zhang Yijun, the founder of Candle Dragon Information Technology, also persuaded his team during this period, plus a stand-alone game that was about to go public, and the game company was packaged and acquired by Neutron Star Information Technology for 20 million.
A group of people returned to Hangzhou and went to the company to report the next day.
At the same time, Lee Dong-hui, the strategic executive who went to acquire Kuwo Music, also brought back good news.
Acquired Kuwo Music Company, which was founded by Lei Ming, a former senior technician of Baidu, and renamed it Weibo Cloud Music!
"On the Weibo platform, in addition to the homepage of Weibo, the game platform and the music platform have been launched, and the stickiness of users has increased greatly!"
In the office, several executives reported to Zhong Zixing on his recent work.
"Recently, a lot of media have started to register on Weibo and use Weibo to express their voices...... Xinlang Weibo is obviously starting to be unable to support it, and the indifferent struggle can only cost money! ”
"After Lei Ming came to the company, he picked up a new position and went to the department in charge of cloud computing projects."
"The five-minute team came to the company, Happy Farm has successfully connected to the Weibo game platform, this magic game has been promoted with funds, and the users have exceeded 15 million, which is very popular!"
"Weibo currently has 80 million registered users, and it should exceed 100 million in February, and the number of online users at the same time has exceeded the deduction space, and the number of people online at the same time for Honor of Kings has reached 1.2 million, which is 200,000 higher than Crossfire, Dungeons and Warriors, and at the same time surpassed the most popular online game World of Warcraft in China!"
World of Warcraft will soon fall off the altar because of agency disputes!
The foundation of Neutron Star Information Technology Company is unshakable in the Internet industry, and everyone can see that a giant is rising!
"Who disagrees on which direction the company should go next?" Zhong Zixing looked around and asked.
Weibo is connected to the game platform, the music platform, and if it can, it will naturally move forward to the video industry.
But it was the video that made Zhong Zixing have scruples.
In this era, the amount of money required to develop the video industry is astronomical.
Everyone in the entire Internet industry knows that online video is a huge traffic entrance, but at present, several giants have not taken action, why?
Huge broadband fees, huge capital investment, can touch the profit model but will always lose money.
If Neutron Star Information Technology dares to touch it, it will be dragged down immediately, and there will be no other end!
At present, the most popular Youku, Tudou, PPTV, LeTV and other video websites have raised funds again and again, but it turned out that the money from financing is not enough to burn.
It's a quagmire, and whoever comes has to fall into it and can't extricate themselves!
Teng Xun and Baidu only entered the video industry after a year or two, and Ali simply acquired Youku Tudou directly.
So much so that in the future, the three major video websites will be inseparable, and the other videos will basically end up unattended.
From a hundred flowers to a triwizard competition, only burning money is the only way to survive!
But is it really useful to burn money, iQiyi, there will be more than 60 million paying users in the future, and Tengxun will be more, but even if there are so many paying users, they still have no profit.
Rapid expansion means that the higher the income, the greater the loss, and where is the loss?
Video websites where content is king naturally lose on buying massive amounts of content.
The huge group of paying users, coupled with advertising revenue, is all invested in buying content...... From this, how deep is the water in the video industry?
But for the sake of this traffic entrance, the three giants had to break their teeth and swallow in their stomachs and began to look for new ideas.
Netflix, another video industry tycoon far away in the United States, made a profit early.
There are no ads, only paying users, how do they make money?
The answer is homemade content!
So later, the three major video websites also began to develop in this direction.
Zhong Zixing knows that he knows, but due to financial constraints, he is not ready to set foot in the video industry until he completes another plan.