At present, the hottest game on the market is the MOBA King of Glory developed by Neutron Star Information Technology, and no one, even Warcraft has begun to decline in advance under the impact of this MOBA and the dispute over agency rights.

However, even so, you can't ignore other kinds of games, such as action-adventure, role-playing, shooter fighting, and more!

Among them, it was hailed as the three giants of Tencent's terminal games, and Crossfire, Dungeons and Warriors, and Buckle Flying Car, which were officially tested in 2008, are the most popular games in addition to Glory of Kings.

Linlang Heaven, as Teng Xun's hands and feet in conquering the city, plays an extremely important role in it.

Speaking of these three games, we have to mention the three different success paths that have developed the game business of Tengxun Group.

CrossFire taught Teng Xun how to gradually improve a poor quality game into a money-sucking weapon, and Dungeons and Warriors taught Tencent how to successfully localize a foreign hit.

The buckle flying car made Teng Xun understand how to develop his own products, although there is a lot of controversy about the word self-development.

Linlang Heavenly Studio is the developer of buckle flying cars!

When many game lovers hear the name of this studio, their first feeling is conscience, and the Gun God Chronicle, Counter War, Buckle Speed, etc., have brought very good memories to the youth of many players.

But in Zhong Zixing's view, Linlang Sky is also a very unfortunate studio.

Why?

Cover because all of their products have clear competitive products before they go on the market, for example, Buckle Hall is aimed at Bubble Hall, Buckle Speed is aimed at running karts, Counter War is to prevent CrossFire developers from jumping instead to make strategic reserves, and Gun God remembers that it is a replica made after Team Fortress 2.

If you look closely, almost all of these games are imitations.

The only game Dragon in the Sky is Tencent's real self-developed product, and this is just a simple test of the waters, testing the prospects of national war games in China.

It can be said that Linlang Sky Studio has always undertaken the task of tackling the strategic goals of Tengxun Games, and the ugly point is that it is cannon fodder for the front charge and beating.

Which game market needs to be developed, whether it can be successful or not, first send Linlang Tiantian to kill it.

And these games are quite restrained in terms of initial payment, precisely because their mission is not to make money, but to win the market for Tengxun first.

After winning the market, it is the beginning of frantically squeezing user value and generating huge profits.

While other game companies are still making games based on their planning intuition, the team has begun to use the information after user research to make big data and iterate and optimize the game.

This method has great limitations and cannot lead the development of the game industry, but it can effectively help Tengxun convert a large number of people into game users in the most efficient way to obtain huge profits.

Tengxun has the largest social software in China, and its huge user base brings not only low user acquisition costs, but also massive user contact media data and a huge behavior database, as well as the most advanced and experienced R&D team in China.

Why does Tengxun Games always catch up? It is because of the above points, and Yao Xiaoguang is the most important character in Linlang Sky.

Such a man once called himself a proletarian game producer, and in the years when he fell ill at the expense of his body to make games, he wrote the phrase "Let's quietly surpass Blizzard" at his work position.

After Yao Xiaoguang, who went on the road with a dream, joined Tengxun, he was getting farther and farther away from his dream, and he was thinking about how to make a profit.

Later, after the comprehensive transformation of mobile game research and development, under his leadership, TiMi has successively come up with a variety of popular mobile game products, helping Teng Xun win the crown of the world's first game revenue.

The revenue of an Honor of Kings has surpassed the total revenue of all Blizzard's games, and it has indeed surpassed Blizzard......

Was this what he dreamed of back then?

He once agonized about the relationship between the commercial elements and the artistic elements of the game on a well-known game forum, and he is at the forefront of the world in terms of commercial elements, but what about the artistic elements? Maybe I've forgotten about it.

The dragon slayer warriors who are serious about making games end up becoming evil dragons.

On the way to pursue your dreams, you are gradually lost, and you are gradually moving away from your dreams!

The original intention is not negative, what a beautiful word!

But who can go on unswervingly without external temptations?

The business and art of a high-quality game are actually not in conflict, but all the games that appeared later were bent on making profits, and every game practitioner was pulled astray.

On the one hand, it is to get high profits and then be scolded, and on the other hand, it is to make games with heart and no profits and then be scolded, no one will choose the latter.

It is precisely because Neutron Star Information Technology Company emphasizes the dream of every employee and supports them to do what they like, so it can become the company that industry insiders want to go to the most!

This is what happened many years later, and now, Yao Xiaoguang, who is still storming the city for Teng Xun in Linlang Sky, is still a person with dreams.

Although the response of the games he made in the market was not as good as that of Neutron Star's Glory of Kings, even if many games began to decline under the impact of Glory of Kings, he was still reflecting on himself.

......

"To Neutron Star?" Yao Xiaoguang's eyes were a little confused, and suddenly he had an indescribable heartbeat.

Every employee in that company can do what they like, there are almost no restrictions, no wonder even men like Zhang Xiaolong leave and want to pass.

And he is backed by a behemoth like Teng Xun and is doing games that deviate from his dreams......

Zhang Xiaolong's words had a huge impact on him!

Distraught, Yao Xiaoguang returned to his game development room and sat in silence for two hours until department employees returned to work one after another.

"Xiaoguang, what's wrong with you, you can't give up?" When Ren Yuxi, the executive member of the studio, passed by his seat, he couldn't help but joke.

Yao Xiaoguang retracted his chaotic thoughts, and looked preoccupied, "Old Ren, do you still remember your original intention of making a game?" ”

"The original intention...... Let's make a game that players won't regret after playing it, why do you suddenly ask this? Ren Yuxi asked with a surprised expression.

Every game practitioner originally wanted to make a game that was playable and had a good reputation, and no one was exempt.

Due to environmental impacts, some people are still struggling to hold their ground, while others are no longer able to hold on.

Yao Xiaoguang's eyes suddenly became firm: "I want to resign!" ”

"What did you say?" Ren Yuxi thought that she had auditory hallucinations, and asked again in an accentuated voice.

"I said, I want to resign!"