Chapter 56 Project WeChat!
Think about Ali and Tengxun's revenue in the next quarter, almost all of them will be about 100 billion, the scale is a little scary, and Baidu, which is gradually falling behind, has two or three billion yuan.
In comparison, whether it is Teng Xun or Ali or Baidu, it can only be regarded as a small fight, and the neutron star has begun to catch up!
"Almost all of the profits come from games, but the company will develop in other directions in the future, and the profit methods and projects will be more diversified!" Zhong Zixing nodded.
At present, the Weibo platform only has music and games, and there is still a lot of business to complete a healthy ecosystem.
In the next few quarters, revenue will increase in multiples, but net profit may decline.
Whether it is the plan to acquire Shanda Literature, or the acquisition of video websites, online animation and comic companies, or entering the live broadcast industry, developing new game projects, and extending the roots deeper into the Internet, it will require a huge flow of funds.
"The company's development is very good, and everyone here has credit! It will develop faster in the future, so I hope you don't take it lightly! Zhong Zixing looked around and said his next plan.
"From the time we launched on Weibo, we had only one goal! Challenge Tengxun's social empire! ”
"Tengxun's ecological chain is too strong, and instant messaging software has formed a monopoly in China, expanding in all directions unreasonably...... What helped Teng Xun form an empire and complete the hegemony was the buckle! ”
"On the PC side, if we enter the field of instant messaging, it is absolutely an egg hitting a stone, and there is no reason to win! However, the era of mobile Internet has arrived...... This will be a blue ocean that no one has explored! ”
"On the mobile side, the advantages accumulated by the buckle are insignificant and not worth mentioning! And if we enter early, we will win! ”
The people below listened quietly, and from time to time there was the sound of rustling notes.
Zhong Zixing looked at Zhang Xiaolong, who was full of anticipation, and lived up to his expectations, and directly announced: "The company's next strategy is to occupy the instant messaging field of mobile ports!" Zhang Xiaolong is the person in charge of this software! ”
"Okay, Mr. Zhong!" Zhang Xiaolong finally heard his arrangement, and immediately said with a smile.
"Hmm!" Zhong Zixing nodded slightly, "Our social software on the PC is called Weibo, so the instant messaging software on the mobile side is called WeChat!" ”
"WeChat?"
"That's right! It's the software that the company wanted to make some time ago, Mr. Zhang, I heard that you thought about making communication software when you first entered the industry, tell me what you think? ”
"Okay!" Zhang Xiaolong stood up and nodded to everyone.
"I have read the company's memo and the idea that Mr. Zhong said when he came to me some time ago, the first thing to do on WeChat is to be simple and easy to use, and pay attention to user experience, it must not be as bloated as a button, and it must be learned by the elderly! That's the key to whether we can win the mobile version or not! ”
"My idea is that the user acquisition method of WeChat in the early stage can be linked to Weibo, and the huge number of users of Weibo can be channeled into WeChat! In the later stage, you can also link the mobile phone address book through technology and operator cooperation, and add all the relatives and friends on the phone! ”
"This is what Mr. Zhong said, a stronger social chain than a buckle social chain!"
When Zhang Xiaolong talked about what he was interested in, he was no longer taciturn before, and his whole person was full of confidence.
"In addition to the basic functions of sending texts and pictures with friends and family, you can also make a circle of friends!"
"Oh?" Zhong Zixing suddenly became interested.
The function of the circle of friends is a more powerful social circle than the deduction space, and it has attracted countless users to post dynamic likes since it was launched, and there is news everywhere that a certain dynamic has exploded the circle of friends.
"Weibo emphasizes open social networking, and everyone can see what they say, but WeChat ...... I think it can be a private social network, and the circle of friends is just like its name, only friends can see it! ”
Weibo and WeChat can divert traffic to each other, but the functions must not be the same, and they must be differentiated.
"Great idea, do you have anything else to add?" Zhong Zixing asked as he looked around.
"No more Mr. Zhong!"
"Let me tell me what I think...... The above points just said by Mr. Zhang are very good, but they are not enough! ”
The simplicity of WeChat's function does not mean that there are few functions, but that people can understand how to operate, which is obviously different from buckles, and the two are completely different.
Zhong Zixing tapped his hand lightly on the table: "Just sending text and pictures is not enough to attract middle-aged and elderly people, you can also send a voice, and present the entire message to your friends by voice, which can be listened to with just one click, so that people who can't type or are too lazy to type can also chat!" ”
"Voice?" Zhang Xiaolong's eyes lit up.
Andromeda Intelligence's minimum voice recognition function is still available.
This feature accommodates a lot of elderly people who can't type and even blind people, which is a completely unignorable user group.
While taking care of special groups, it makes WeChat operation more convenient.
"In addition, it is necessary to embed a map, which can send a location and find people nearby...... Another example is to add a shake to add a person who shakes the phone at the same time as a friend! ”
Of course, these functions cannot be rushed to the top and all of them are issued at one time, and they must be updated through generations of versions, and will always be in the leading position of mobile communication software, so that the people behind them have been catching up!
As long as they take the lead and accumulate enough users, these people will let their relatives and friends join WeChat.
Then it will be the same as Weibo, and its status is almost unshakable.
Mi Talk can't do its best to fight Teng Xun to the death in terms of mobile communication software, but Neutron Star is different, and it has long been ready to do everything.
Internet wars, what is burned is money!
Zhong Zixing thought for a while and added the last point: "Wait until you have enough users, add an official account function for users to follow!" This feature is similar to Weibo but completely different, and it is more conducive to people creating new media! ”
......
The strategy session continues!
After the WeChat project was established, Zhang Xiaolong, as the person in charge of this software, sat down with a red face.
Yao Xiaoguang, who came at the same time, wanted to speak and stopped, looking very sad.
Zhong Zixing knows what he is thinking, and anyone who has a dream is afraid that his dream will not be realized and will not be reused in the company.
"Yao Xiaoguang, are you interested in developing a gunfight game for the company to compete with Teng Xun Crossfire?"
The gaming industry is divided into many fields, and every player has their favorite game genre, such as racing, role-playing, fighting, etc., and gunplay is an area that must not be ignored.
"Of course I'm interested, Mr. Zhong, please command!" Yao Xiaoguang stood up excitedly.
Originally, he was ready to contribute to the company to lead a project alone, but he didn't expect the surprise to come so suddenly.