Chapter 19: Advertising Begins to Show!
Son Zhengyi and Ma Yun left, Zhong Zixing didn't send it, the two sides talked unhappily, and it didn't make sense to send it or not.
"Mr. Zhong, don't you leave Ma Yun to talk about cooperation?" Tang Ziqiang came into the office to drink tea.
"No need, it's not too late to talk in a few days!"
He originally wanted to talk to Ma Yun about the cooperation of Alipay to access the game recharge, but now is obviously not a good time.
I can only wait for a while.
It's not that Neutron Star Information Technology doesn't want to develop its own payment software, but ...... There are really not enough people at the moment.
The daily maintenance of Weibo, the development of Honor of Kings, the production of post-film visual effects, etc., all distracted the company's energy.
For a payment software, you need to go to the bank to get a payment license, which needs to be negotiated with the bank.
Development also takes time, and at the same time, the development needs to ensure the security of the software, which requires manpower.
At present, the company is too small, with only more than 300 people, and there is no energy to disperse the field of entry payment.
Let him cooperate with Teng Xun to use Tenpay? Don't even think about it, it's absolutely impossible.
Even if Teng Xun doesn't look down on the small company of Neutron Star Information Technology at present and doesn't regard him as a competitor, it is impossible for Zhong Zixing to cooperate with Teng Xun, because the social field is their core, and sooner or later they will meet each other in battle.
And Arri is an e-commerce company, there is no direct conflict with Neutron Star Information Technology, and it is the best partner, as for whether it can cooperate in the future...... There are no forever friends.
After the advent of smart phones and the advent of the mobile Internet era, it is imperative to develop WeChat, and WeChat Pay and Alipay are obviously going to fight.
......
Zhong Zixing and Tang Ziqiang returned to the game development department and continued to work hard for the unfinished Glory of Kings.
Two days later, Zhao Mingcheng, who went out to buy advertisements, came back and brought him back good news.
Jiangsu and Zhejiang Satellite TV's I love to remember the lyrics and Hunan Satellite TV's daily upward and happy base camp advertisements have been discussed, although the cost is a little higher, close to 100 million investment, but Zhong Zixing is still looking forward to it.
After all, these three programs are very popular, and the traffic that can bring to Weibo is not something that money can measure.
Although 100 million is expensive, it is definitely worth the money in Zhong Zixing's opinion.
The number of users is the most critical thing in the early development of Internet companies.
In Zhong Zixing's view, just one program in the Happy Camp can bring incalculable attention to Weibo.
"Just look at the effect of these three programs broadcast in a few days!" Zhong Zixing left the advertising thing behind and got busy with the game development team.
On Friday, November 22, the company got off work, and Zhong Zixing rarely went home.
There is no one at home, the parents have traveled to the South China Sea Island a few days ago to see the sea view, the life is not chic, and called him to let him go to play together, but he was rejected by his righteous words, and seriously criticized the old couple, so that they should not corrode their son's determination to dedicate himself to scientific work.
cleaned up, and then Zhong Zixing logged on to Weibo to check the dynamics.
At present, the number of registered Weibo users has reached 800,000, and the largest number of fans is the game development department of Neutron Star Information Technology Company, with more than 400,000 fans.
Because the art lady of the game development department often posts some game development process, models and background stories of various heroes on Weibo, which attracts a considerable number of people to watch and discuss.
Many people have expectations for this game and say that they will definitely play it.
In second place is his alma mater, Tsinghua University, with 350,000 followers......
And in third place, it turned out to be actor Huang Bo?
"Already listened to me?" Zhong Zixing was a little surprised.
He originally thought that an older person like Huang Bo would take a long time to adapt to the Internet era, but he didn't expect to start accumulating fans on Weibo so soon.
It was getting late, Zhong Zixing turned off the computer, came to the living room to turn on the TV, and tuned to Hunan Satellite TV to wait silently.
At the same time, thousands of viewers who wanted to watch the latest episode of Happy Camp like him also sat together at the TV.
A familiar voice appeared, and the short teacher He Yi took the stage with the happy family.
After broadcasting the title sponsor's advertisement, Zhong Zixing heard the Weibo advertisement as he wished.
This program is also sponsored by the Weibo of Neutron Star Information Technology Co., Ltd., log on to Weibo, pay attention to celebrity dynamics, publish daily life, browse news hotspots, and want to pay attention to what happy family members are doing every day? Come and sign up with me! ”
The show officially began, and the guests of this episode were Zhang Weijian and a combination hit-5!
After the familiar game session, Zhong Zixing turned off the TV, and he quickly put on his clothes and shoes and returned to the company, completely ignoring what time it was.
After this advertisement, he can already see that the number of Weibo users will explode, and although he notified the staff on duty in advance to manage the server, he is still not at ease.
Thousands of miles away in front of the TV, sat an actress.
After she heard the Weibo in the mouth of Teacher He Yu, she immediately became interested in Weibo.
Weibo pays attention to celebrity dynamics? This message is so informative that it means that an artist can rely on this thing to gather fans?
The big-mouthed female star immediately turned on the computer and skillfully downloaded the Weibo client.
The client is a cartoon character - Andromeda, the actress listened to the prompts of Andromeda and registered an account step by step, and then entered the nickname, actor Yao Chen!
Before Zhong Zixing was reborn, this person was one of the first batch to use the Internet to manage fan groups, known as the queen of Weibo!
Not only has she played the actress Yao Chen, who has played martial arts legends, but there are also many artists in the circle who pay attention to the happy base camp.
None of the artists who can mix in the entertainment industry have low EQ, and all those with low EQ are pretending to be characters.
And they, almost thinking of the same place.
......
Zhong Zixing returned to the company and immediately saw a group of people who had been left on duty around to look at the data.
"How about it, has there been an increase in Weibo users?"
"Mr. Zhong, are you here?" The staff on duty said excitedly, "Since 8 p.m., the number of registered users has been increasing, and now it has reached 1.2 million, and the growth rate has not stopped, and it is expected that there will be more tomorrow!" ”
It increased by 400,000 users in more than an hour, which shows the influence of Happy Camp, the key is that the lyrics of Everyday Up and I Love to Remember have not yet been broadcast.
It is conceivable that the number of Weibo users will exceed millions or even tens of millions if the TV ads continue into next month.
Looking at the data that was still beating in the background, Zhong Zixing casually turned on a computer.
The key to the success or failure of Weibo is celebrities, and if a large number of celebrities settle in, Weibo's status will no longer be shaken.
The celebrity effect can drive countless fans to join, and it is everyone's nature to be afraid of trouble.
Users who have registered on Weibo, regardless of Teng Xun or Xinlang's entry, I am afraid that they will not be able to take this group of people away.