Chapter 160: Meng's countermeasures

Jiangcheng, the Spring Festival is approaching, and the big screen and advertising wall in the prime area of the city center are all Gu's latest Summer Dream series.

Exquisite workmanship, exquisite models, and professional photography have made Summer Dream soon become the hottest topic on the lips of all fashion-loving people.

The advertisements that are broadcast on the TV station are rolling, and even the Internet is full of beautiful video ads.

Due to the timing of the pinching and the simultaneous launch at home and abroad, whether it is all Gu's stores in China and the latest stores in London, they are overcrowded in a short period of time.

Many styles are out of stock in less than a week.

Several factories under Gu's are working overtime every day, and even so, there are still many customers and dealers who take money and can't line up at Gu's marketing department to place orders.

This level of popularity was something Gu Shen didn't expect, and Meng didn't expect it.

Mengshi has two own brands, both of which are not top-notch, they are more export-oriented, and although the domestic share is not bad compared with others, it has never been as popular as Gu's stores today.

Meng Haibo went to South America, and his job was temporarily replaced by his second uncle, although his position was revoked by Meng Qingbo before, but it had to be used in extraordinary times, after all, Meng Haibo's second uncle had also been in that position for many years.

"President, Gu's is going to fight us in the ring to the end!" Meng Haibo's second uncle said.

Several other executives and directors also nodded.

"Do you have any good ideas?" Meng Qingbo asked.

The discussion rang out, and Meng Qingbo waited for a while and looked at the head of the marketing department.

"There is still half a month before the Spring Festival, they have such a situation so early, once it comes to the peak of the Spring Festival purchase, it is inevitable that there will be weakness, and that time is our opportunity!" The head of the marketing department said.

"But the first opportunity!" Another person said, "Now that we have lost the opportunity, will we feel that we are being led by the nose if we follow behind and release new marketing strategies?" ”

The discussion started again, and Meng Qingbo coughed lightly twice, "What is the plan of the marketing department?" ”

"The key to the success of their latest brand, Summer Dream, is novelty, and its performance on Europe's top fashion shows makes people think that it is a fashion vane, and most of them take the high-end route!" The head of the marketing department said, "But we have always been in the mid-range, and this market is much larger than them, so we want to change our strategy and add the latest fashion elements, but the price is still set at the mid-range, on the one hand, we will launch during the Spring Festival, and on the other hand, we will strive to launch our latest styles during the European Spring Festival show!" Since they have robbed us of the European market, then let's let them see that our strength is still there! ”

"That's right! I don't think we can give up! The European market has always been our Meng family, they just sprung up, and it is hard to say how long they can hold on! Someone next to him agreed.

"I think it can!" After all, Uncle Meng Haibo knows the European market very well, "Although we have lost part of the market, we have not lost all of it, it is good that some of the market share has been robbed, but our share over there is still beyond their reach!" ”

Meng Qingbo didn't speak, he first thought in silence for a while before speaking, "Have you studied their styles?" It's a complete overturn of the previous design, and that's because they have a young designer! The shortest of our design staff has been in the company for five or six years, I think, me

We can absorb some fresh blood to recruit some young people, and let their old employees change their design ideas, they have been in business for so long, and they don't feel good! ”

The head of the design department is a woman, named Jiang Sili, who is about forty years old, with her hair wrapped behind her head, wearing a pair of black-framed glasses with silver chains, and her temperament does look a little old-fashioned.

"President, please rest assured, I will convey the spirit after the meeting, and I will definitely not hold back!" Jiang Sili said.

Someone next to her showed a sneering smile, this woman always looks high, does not know how to be tactful, domineering, does not listen to the opinions of others at all, and the entire design department is as if it is her own private property.

And the reason why Jiang Sili can do this is entirely because of Meng Qingbo, it is said that she was very lively and cheerful when she first joined the company, and her design ideas were also very good, but her eldest did not marry or find a partner, but she had thoughts about Meng Qingbo that she should not have.

I don't want to think about how big the gap is between the two, not to mention that Meng Qingbo has a family!

Meng Qingbo knew Jiang Sili's thoughts, and he had some scruples at first, so he didn't promote him, but once he drank too much wine at a company party, and the two seemed to have a little meaning.

No one knows whether there has been substantial progress between the two, but Meng Haibo's mother committed suicide by drinking medicine a few days later.

It was such a coincidence that it had to make people think about it, and even the young Meng Haibo thought that his mother knew that there was something undesirable between his father and this woman, so he couldn't accept it and committed suicide.

Meng Haibo hated her, so he never gave her a good face, but Meng Qingbo couldn't say anything about the bitterness in his heart.

I just drank too much that day, and when the woman sent her home, she couldn't help herself, and kissed each other in the car, which happened to be seen by her wife.

No matter how you explain it, it was useless, and in the end, the wife committed suicide by drinking medicine.

This incident is a pain in Meng Qingbo's heart, and at the same time, he also feels guilty about the woman in the design department, which made her suffer so much sarcasm and exclusion that she should not have.

Because he loves his wife very much, Meng Qingbo has not remarried.

Meng Haibo didn't understand, and others didn't understand, why didn't he fire this woman?

Only Meng Qingbo knew that not long after his wife committed suicide, this woman was also criticized for her impulsiveness at that moment, and she couldn't stand it and committed suicide.

And she was inadvertently saved by Meng Qingbo.

Since then, Jiang Sili has changed, becoming as impersonal as she is now, cold as ice.

But she is talented, and the design department is in her hands, so that Meng's orders are more and more, and the market share is getting bigger and bigger.

"When the design department returned, we had to hurry up and design a set that could be released in Europe as soon as possible! Don't let me down! Meng Qingbo said, and didn't look at the woman's face, after glancing at the others, he continued: "Everyone will follow the previous Spring Festival marketing plan, let's dismiss!" ”

Everyone left, Meng Qingbo went back to the office, took a sip of tea, opened his file and started working.

Meng Haibo has been going to South America for more than a week, and over there, the situation seems not optimistic, and the Hao family has done everything possible to please him, so that he can't find a place to start for a while, but after all, the paper can't contain the fire, Meng Haibo finally thought of a way.

He wants to get the brand in the hands of Hao Jiawen's mother!

If that

After the brand becomes its own, it can supplement the gap that Meng does not have an international brand, Meng Qingbo nodded, and now there is no way to do it, Meng's money will definitely not be able to get back, it depends on how Meng Haibo can get that brand in his hands.

Hao Jiawen's mother's clothing brand is called Monsally, which used to be a household name in South America, but with the continuous washing of international brands, the quality and style have deteriorated, and there is no new creativity in business methods, and now it has almost become a stall.

But people in China don't know!

As long as the marketing is done well, Meng Qingbo believes that when Monsari is in their Meng hands, it will let it fly into the sky.

Gu Shen was very busy during this period of time a year ago, and after Liu Ming formulated the pace of simultaneous listing at home and abroad, the marketing department launched a series of marketing methods.

Even they didn't expect the hot scene of the store, the marketing was so successful, it added fire to everyone, and Gu's actually had a situation of voluntary overtime that had not appeared before.

Gu Shen will never be stingy with employees who have contributing, and the year-end bonus has increased a lot for everyone in addition to the original amount, especially the trade department and the marketing department.

"This is the latest promotional photo sent back by Liu Ming!" Secretary Tan took the tablet and handed it to Gu Shen to see.

Gu Shen took it, his fingers slid flexibly, and every photo was perfect.

The backdrop of London Bridge and the River Thames, fashionable clothing, and professional models make the whole picture full of British style.

The rare harmony and unity of fashion and tradition in the picture makes people feel both smart and heavy.

"Not bad! Did they say when they would be back? Gu Shen asked without raising his head.

"He said that he was going to come back with Seven a year ago, and he said that Klaus would come with him." Secretary Tan almost burst out laughing.

Gu Shen raised his head, his expression was a little weird, "Seven saw Klaus?" ”

"See!" Secretary Tan nodded.

"Didn't fight?" Gu Shen smiled first after asking.

Liu Ming said that he didn't fight, but his face was not good-looking, and he also said that Klaus actually told Liu Sheng about his love history as a joke!" Secretary Tan finally couldn't help but laugh.

"With Shen Yao here, Seven might hold back, but he ...... Yanagi is not to be messed with! Gu Shen also smiled, Klaus was still like that.

"Who's to say it isn't!" It is rare for Secretary Tan to gossip about his subordinates with Gu Shen, "I heard Liu Ming say that since the day they arrived, Liu Sheng has not let Klaus go to bed!" ”

"Huh!" Gu Shenxiao's body trembled, imagining Klaus's appearance and feeling coke, remembering the scene when he forcibly kissed seven and was beaten, he couldn't help it.

"However, he didn't refuse Klaus, he proposed to bring Klaus back!" Secretary Tan said again.

"In any case, Klaus can't treat him badly for his help to us, wait for him to come and entertain him!" Gu Shen finally said.

"I will!" Secretary Tan replied.

After Gu Shen finished speaking, he remembered that he had something to go out, so he put the tablet on the desk, and the scene where he stayed happened to be a person pushing a wheelchair walking on London Bridge in the background...... 2k reading web