The company's debriefing, Hu Ya was felt by everyone, and the director of the southern area was "called" on the bright side! After the debriefing report, Yu Min, director of the southern area, shared the management of "building a loyal team", and emphasized that the company needs to use the corporate culture to inspire new employees, so that employees can establish their identity with the corporate culture in the early stage of work. Hu Ya didn't remember much about the specific training content, but he was able to summarize that the central idea of the director is to do business, and you need to pay attention to feelings! Yu Director's sharing, the company's general manager Wen Hong, and the group's executive director Weng Jing nodded repeatedly, and his Chinese always expressed high appreciation for the director when making debriefing comments!

If she had heard about these trainings at the beginning of her career, she would have felt that "the company is so humane". However, after working for a year and a half, Hu Ya slowly understood that feelings cannot be eaten! People are willing to work in sales just to make money, just because the sales industry has a high income! If you don't make money in sales, you can't even support your family, and you don't change jobs and resign, do you want to stay loyal and drink the northwest wind? Although Hu Ya only did "bring apprentices" to share after the director, and she judged that the general direction of the company's debriefing was the supremacy of "feelings", Hu Ya didn't want to change her courseware at all! When Hu Ya said on stage that "culture needs to be driven by interests at the same time", she could clearly feel the displeasure that spread from the leadership seat. At the end of the report, Hu Ya said a few words: "I have only brought two apprentices, and one of them has already left. The sharing is a shallow insight! "It's finally a round of the leader's face. During the break, the planner Du Meng sighed, "I can't see it, Hu Ya, you have an independent soul under your well-behaved appearance!" "He is worthy of being a master planner, and he speaks tactfully enough! Hu Ya has always felt that everyone in the company understands that culture is only part of the factors that retain employees, and more often than not, the involvement of interests can make people unite and look forward! Later, Wang Lei, the founder of Yike Real Estate, resigned as chairman, causing an uproar in the real estate circle. Wang Lei left, both public and private are the best endings! Hu Ya, who is already the marketing director, felt that the company was a lot more honest after listening to Mr. Weng's words! In any company, what employees are most afraid of is when they talk about money with the company, and the company talks about feelings with employees!

After the company's debriefing, Hu Ya participated in the year-end summary meeting of the central area, because he is a rotational planner, Hu Ya's report focuses on how to improve his planning ability in the shortest possible time. The promotion plan involves copywriting, event planning, trial writing of marketing and promotion plans, and starting a new property as independently as possible. As a planner, Hu Ya does not need to remember the real estate consultants of each real estate, what she needs to do is to familiarize herself with her follow-up projects.

After the debriefing of the district, the annual leave was ushered in. For the first time, Hu Ya didn't have to stay at the sales office and went home early. In this way, compared with holidays and rest days of real estate consultants, the work of planners is still very leisurely. Hu Ya didn't know that his leisure time was limited to before the Chinese New Year in 2014, and the work of a planner after the year was in a state of continuous rotation! Hu Ya scanned a few marketing books from Sun Shaojun, and this time he happened to use the vacation to read and study. After really starting to understand the work and process of planners in December, Hu Ya felt that any object she looked at could be related to planning knowledge. For example, when Hu Ya walks on the street, he will pay attention to the text content on the banners on both sides of the road, and also observe the material of the advertising space in the middle of the road; Even the propaganda paper that others send to her, she will tell whether it is coated paper or newsprint; The promotional posters posted in the mall, she couldn't help but see if it was a photo, or a photo covered with KT board...... During the Spring Festival, the friends who went out shopping with Hu Ya were stunned, and felt that Hu Ya had simply reached the point of going crazy. On the contrary, it is Hu Ya herself, she thinks that "if you don't go crazy, you can't become a Buddha", and if you want to be proficient, you will go crazy first, and your mind will be empty and rushing......

Huya's efforts were not in vain. At the end of the ten-day annual leave, Huya returned to work. The developer of Fuguang Community asked for three pages of newspaper advertisements and asked planners to write three pages of advertising copy, which was the first time Hu Ya wrote real estate promotional copy. At this time, the package manager went to the door of the office building of the developer he had cooperated with before in H City to squat at the door to recover the commission. Seeing the photo sent by Manager Bao of squatting on the developer with mineral water and chewing buns, Hu Ya really couldn't bear to trouble Manager Bao to help sort out the copywriting. Hu Ya sorted out the project highlights of Fuguang Community and decided to start with the core highlights of the project.

After combing, Hu Ya wrote three "accidental" series of copywriting. The content is "carelessly, become the market leader!" "If you're not careful, become a sales champion!" "If you are not careful, you will become a strategic high ground!" The three versions of the copywriting highlight the core competitiveness of the Fuguang community from the three perspectives of the developer's rich development experience, the high sales volume of the Fuguang community in 2013, and the superiority of the geographical location of the Fuguang community project. Hu Ya finished writing the copywriting and first sent it to Manager Bao, who praised Hu Ya's rapid progress and planning potential after reading it. Then, Hu Ya sent the copywriting to the planner Du Meng. After reading it, Duron affirmed Hu Ya's literary brilliance and progress on the one hand, and on the other hand, suggested that Hu Ya add a sentence to the copy: "Collect all three pages of newspapers, you can go to the sales office of Fuguang Community to receive a beautiful gift!" After the manager finished reading Hu Ya's newspaper copy revised by Du Meng, he was very happy to ask Hu Ya to send the copy to the company's design department.

The designers of the company's headquarters are each responsible for the material design of four or five real estate projects. After Hu Ya sent the newspaper copy of the Fuguang community, the chief designer Liu Miao was also excited, "Yo, I can't see it, the sales staff's writing is not bad!" Hu Ya met Liu Miao in 2012 when he was training in the company, when Liu Miao had just joined the company, he was cheerful, loved to joke, and was a pistachio-like existence in the design department with great mental pressure. Liu Miao patted her chest and said that she must design a tall layout for Hu Ya! When it came time to actually put the pattern, Liu Miao made a difficulty, whether to put the picture of the athlete salesman designer, or put other ...... Hu Ya said, "Why don't you try to put Caesar the Great, Alexander the Great, and other figures?" "Originally, the Fuguang community was European-style, and the placement of European-style characters was also appropriate! After the design renderings came out, Hu Ya thought it was good, so he sent the small draft to Manager Bao and Master Du Meng, and after they agreed, Hu Ya sent the design draft to three newspapers!

Hu Ya's three-page newspaper caused quite a stir in the small county town of C City. On the one hand, there are many customers who have collected three pages of newspapers to receive gifts at the sales office, but fortunately, the sales office has paper drawers and project promotion mugs, and the visiting customers are happily gone! On the other hand, many planners of other real estate projects called the front desk and asked if the planner of Fuguang Community was there, and they wanted to meet the new planner. The previous planners of Fuguang Community pursued cost-effectiveness, and took a comfortable and warm style as the main style of real estate promotion. After the Spring Festival, when encountering such a terrible publicity style, the planners of C City want to see who the new planners of Fuguang Community are!

In short, after nearly two months of adaptation and learning, Hu Ya's professional ability has improved a lot. After reading the design drawings sent by Hu Ya in the past, Mu Hibiscus couldn't help but sigh, "Hu Ya has just grown up in the workplace!" ”