As soon as Hu Ya's newspaper came out, the sales office received many complaints calls, after all, there were three or four real estate projects in the "east of the city" that Hu Ya said. Liu Hai, the planner of Jiupai Flower City, wrote a war letter to Hu Ya, comparing the total sales volume of their respective real estate in March - March is the golden sales period of the real estate market, even if it loses, Jiupai Huacheng will not be too ugly! The sales of the two real estate projects are 2,000 yuan, and Hu Ya plans to publish the K in the newspaper, but Liu Hai doesn't want to make the city full of storms. Hu Ya disagrees, the rise of SOHO was because of the scolding war between CEOs, and this county sales battle is an excellent opportunity to enhance the popularity of the two real estate projects! Hu Ya slowly felt that as a marketer, he must learn to sell products!

The bonus of 2,000 yuan is not a small amount, and it is much larger than the company's reward red envelope. Manager Bao scratched his scalp that was getting brighter and brighter, and felt that finding customers was the top priority. Hu Ya thinks that the first thing Manager Bao should think about is how to ensure that the customers who visit the sales office buy the house. After thinking about it, Hu Ya felt that this was probably the role requirement of the company's marketing manager. As a marketing manager, you should first focus on how to use channels to attract customers, then think about how to get customers to buy houses, and finally do a good job of ways and means to maintain customers. As the old saying goes: If you are a threesome, you must have my teacher. Hu Ya thinks that the reason why people can make progress is to see the wisdom and think together, and to introspect more and finally achieve personal improvement.

After an in-depth understanding with the planner Du Meng, Hu Ya feels that the biggest advantage of her planner is that she can explain the very profound marketing principles in a very simple way, so that people can understand them. Du Meng handles all kinds of reports and marketing plans, and she can always express Party B's views and methods in simple terms, so that Party A who does not understand marketing can understand. As the cooperation of Party B, she can maximize the relationship with Party A, which is the professional quality that professional marketers need to have when entering the negotiation field. In the face of the K of Fuguang Community and Jiupai Huacheng Real Estate, in order to solve the problem of "number of customers", the suggestion given by Master Dumeng is: let advertising be everywhere! Hu Ya and Manager Bao discussed for a morning and decided to adopt different advertising plans for urban and rural customers.

In urban areas, from the time the customer goes downstairs, to driving or taking the bus, to being lazy to look at the phone during work; Then take a break at noon and go to a restaurant or restaurant; Finally, before going home in the afternoon, go to the supermarket and go to the mall. Fuguang Community contacted and made stairwell billboards and put up posters for stairwells (there is no property in the old community or the property service is very poor); produced advertisements for buses, as well as mobile cards for private cars printed with advertisements for Fuguang Community; Hu Ya contacted popular restaurants and small and medium-sized restaurants, provided them with a batch of cartons with the logo of Fuguang Community, and printed the QR code of the real estate WeChat; At the door of the small and medium-sized supermarket, a promotional photo poster of the Fuguang community was posted, and some people who did not agree to put up the poster for free, Hu Ya led the real estate consultant to go shopping, which impressed the supermarket owner; There is no way to enter the mall, but Hu Ya thought of a way, she made a batch of "safety exit" indication stickers, and then gave them to the mall for free, but there are "warm tips" from the Fuguang community on the subway.

Township, the package manager came up with a brilliant method. At the beginning, the package manager found the owner of the private class who ran the urban and rural special line, and proposed to let the package manager post it for free when he was close to the car - after all, the advertising stickers made by Hu Ya and the design department were very exquisite, and they could be beautified by sticking them on the glass. When they found the urban-rural shuttle, the driver told them that the shuttle bus company had outsourced the window advertising and asked them to find the window advertising company. Hu Ya couldn't help but sigh, sure enough, where there is demand, there is capital to intervene. Manager Bao is a master negotiator, and negotiated a cooperation at a price of 60 yuan per car per quarter. The 15 shuttle buses sent from the city to the township were all advertised in the windows of the Fuguang community. The price reached the ears of the previous private shuttle owners, the owners were unhappy, and the package manager had to contract their windows for half a year at a price of 60 yuan, because most of the private shuttles were "leaked" from the public shuttle drivers, and the number of customers was not much, and the price given by the package manager was purely psychological comfort to them! As for the townships and villages, Hu Ya took a car to the countryside with the billers in the countryside, marked the location of the intersection, wrote down the location of the supermarket and recorded the contact information of the store, and found the house with a flat wall to talk about posting advertisements in the Fuguang community. After the negotiation was settled, Hu Ya and the others made a special trip to go again and put up all the advertisements. Hu Ya also found out the time of the township where the transaction customers were concentrated, and she and the biller went to the conspicuous position of each market to put up posters......

Hu Ya is a real man of action, she can't sit still! Manager Bao said that the biggest difference between Hu Ya and other planners is that he is always on the front line and has strong execution. Other planners are typical "office staff", who only think about marketing, do not set foot on the execution door, use their brains to plan, and implement to real estate consultants! Hu Ya's whirlwind figure reassured Manager Bao a lot, and he selected different publicity gimmicks for customers in the county and townships. The county customers are sensible and know a lot about real estate information, and the advertisements in the urban area are unified as "38 yuan per day, live in Fuguang Community!" The word "up" on the promotional materials is very small, which is to make people in the urban area look at the 30 yuan real estate number and be curious, and convert the monthly payment in the psychology, so that the Fuguang community is imprinted in people's minds! People who don't know the truth have called to consult, and the number of calls in the sales office has increased. Township customers are most concerned about low prices, in order to buy a wedding house for their children, so the advertisement is unified as "down payment of 80,000 yuan, marry a daughter-in-law and choose Fuguang community!" "This slogan is really simple and crude, but it works! As soon as the promotional materials of Fuguang Community were posted on the street, the phone in the sales office rang non-stop. The rhetoric of all the real estate consultants who interviewed customers was also simple and rude: "Fuguang community is engaged in activities, and now it is the most discounted and the most affordable, come on!" "When I arrived at the sales office, I had a complete set of eating, drinking and playing, and many customers booked a house in Fuguang Community......

In fact, before that, developers will not invest huge amounts of money in promotion. But the overall real estate market downturn after the start of 2014 is there. Coupled with the fact that the developer's new property will be launched on May 1, it is dangerous to have no customers! What's more, Hu Ya said when communicating with the developer that if there is no publicity at all during the off-season of the real estate market, the customer will soon forget about the real estate. Once the market improves, it is very difficult to stand out in the advertisement-filled real estate! Hu Ya also specially made a display space for the developer's new real estate in the sales office, and for those customers who do not buy the Fuguang community, the real estate consultant will retweet the new real estate, which is very satisfying for the developer. The news of small places spreads quickly, and the news of the developer's new real estate will soon spread in the urban and rural areas of the county, and all the customer resources of the Fuguang community can make customer reserves for the promotion of new real estate. Developers are in for a treat!

In March, the Fuguang community continued the publicity effect in February, and all the advertisements in the Fuguang community played a concentrated role in March, and a large number of customers visited the Fuguang community. The strong sales power of Tianhua agency came in handy, and the real estate consultants signed a lot of orders, and the state was very good and the performance was very high......

At the end of the month, Hu Ya put a page of advertising in the newspaper, that is, listing the names of stereotype customers throughout March, and finally sent out an invitation to the "Owner Appreciation Meeting"! This is equivalent to announcing the sales volume of Fuguang Community in March! On the evening of April 2, Liu Hai personally sent K gold to the sales office of Fuguang Community. Hu Ya won peace of mind, and bangs lost convincingly! battle, Fuguang community wins!

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