People from each social class have different concepts of doing business, so let's analyze what the three social classes have about the concept of doing business.

Grassroots social price advantage.

Frankly speaking, in the concept of businessmen in the grassroots society, in addition to the price or the price, because of the vicious competition in the grassroots society, the price is only slightly higher than the cost, so it is impossible for them to make high-quality products, or even qualified products. I'll give you an example: we see many people in the grassroots society open steamed bun shops, the steamed buns are very cheap, and the taste is very good, but we think about it a little bit and know that there will be no good meat in the steamed buns at this price, but the people who go to buy the steamed buns are not people who pursue taste, they all go to the bottom of the market, so the grassroots society has a consumer group in the grassroots society.

But then again, no matter how good the grassroots society is at making steamed buns, no matter how good he is at adjusting the filling, he will not be able to make high-quality products. Because the law of competition in grassroots society is that price comes first, and workmanship comes second. People who come to buy things should first look at the price, and then look at your craftsmanship. If the price can't go up, the cost must be controlled, otherwise it will be a loss-making transaction. As soon as the cost is controlled, it will not be possible to use good materials, and without good materials, it will not be possible to make high-quality products. Therefore, although there are many talented people in the grassroots society, it is difficult for a clever woman to cook without rice, there is no good material, and it is difficult to get into the elegant hall no matter how good the workmanship is. And the consumer groups who go to the stores or restaurants in the grassroots society also know this, but in order to save money, they can't manage much.

Therefore, the grassroots society often struggles between profit and loss, no matter how good the craftsmanship is, there is no good material and can not make good quality, can not do good quality can only be sold cheaply, cheap sale is more difficult to attract high consumer groups, so the grassroots society has fallen into this vicious circle. And what is even more sad is that there were some very talented people in the grassroots society, but because they had more contact with those people in the market, over time, they also became vulgar, and the more this happened, the more they lost their taste, and they were even more unable to make good things. Slowly, even he himself became a man of the market.

Here I would like to remind businessmen at the grassroots level: do not arouse the desire of customers to make prices.

Let me give you an analogy, we all know about water and fire, if you can be familiar with water and fire, you can control it, water and fire can benefit mankind, if you can't control it, you will be very passive. Customers are like water and fire, so there is a saying called "water and fire are ruthless", fire meets combustibles are naturally more and more vigorous, water meets low terrain is naturally a thousand miles, this is like the customer's desire, the key is that you do not give water and fire to harm their own conditions, otherwise it will cause fire. The same is true for sales, you can only reduce the price appropriately, but you must not back down to the principled price, you may say: "The customer is not because of the price reduction and the sales are made?" There is a saying called "you start with this, you must end with this", today customers will buy your goods because you reduce the price, tomorrow he will not come because you do not reduce the price, this can only make themselves struggle between price and cost, which is why many people now say that business is not good

Causes. Remember, there is no customer who does not ask for a price reduction, and there is no customer who hopes to buy defective products, and too many businesses in the grassroots society sell defective products or fake goods at a reduced price for temporary profits, which will lose credibility and ultimately outweigh the losses. In fact, we were wrong at the beginning, we should position the goods in the quality rather than the price, so that we can operate for a long time. In fact, as a person must buy things, and hope to buy goods can be used well, as for the price, each customer hopes to be good and cheap or even take it for nothing, we can ignore this, if the quality of our goods is in place, customers buy more defective products, more than a few lessons, will naturally understand the truth that the sky will not be white pie, and will naturally come back to buy your things. Therefore, if you target the consumer group to the grassroots society, you must be patient, because they do not have such a rational analysis, they do not listen to and do not understand the truth you say, only reality will let them know how to choose, this is a process, what we need is to wait for them to turn back with a calm mood, you don't have to be so anxious.

Therefore, blind price reduction will make the goods lose their taste, make people vulgar, if you can't jump out of this grassroots society mode of thinking, don't want to do some decent business in your life.

The middle class would rather lose the value of the goods than mislead and cater to consumers.

The middle class society needs to talk about a little quality, because the middle class society pays more attention to maximizing profits, and only when the goods look more of good quality can the price be raised, so as to achieve high profits. Therefore, the middle class society is sometimes very willing to put down the cost, but the pattern of the middle class society is really limited, so I summarized a sentence: "Money and value cannot be equated." "If the middle class is bent on making money, he won't make anything really valuable, but this doesn't affect the market, because there are really not many people who understand value.

I have also seen Maitreya Buddha decoration, the Maitreya Buddha actually held a gold ingot, although I do not have any faith, but the Buddha I have seen are preaching, and none of them send money, if you don't believe you can go to the temple to see, which Buddha holds the gold ingot? If you don't believe you anymore, ask the monks for money, which do you think will be given to you? If you ask a monk for the truth, he can tell you, but if you ask him for money, he will never give it to you. But the Maitreya Buddha I saw was holding a gold ingot in his hand, and it was placed in the car as a decoration, which is a masterpiece of the middle class, in order to cater to the needs of consumers, all kinds of tricks are made. And the consumer is even more ridiculous, he saw that some Buddhas in the store were holding rosaries, and some Buddhas were holding gold ingots, thinking that the rosary was worth a few dollars? How can there be a gold ingot? So I bought the Buddha with the gold ingots and went home. Therefore, there are more and more tasteless people in society, which really makes middle-class businessmen take advantage of many loopholes.

Another point is that the trick often played by the middle class is the VIP card. I'll give you an example: there are two stores, both of which are trying to get a big customer, but they sell the same thing, so that customer often goes to the store near his house, but

For a chance reason, he went to the store far away from his home to patronize it, and the store immediately gave him a VIP card, saying that he was a regular customer, and he would use this card to get a discount in the future, so this customer was won over. In fact, the "VIP card" is one of the most unreliable things in the world, if you say that he is a VIP, he is, if you say that he is not, he is not, there is no standard at all. However, we see that many large supermarkets also engage in VIP cards, which is actually a disguised way to win over customers, which is a trick often played by the middle class, so that it has become the survival of many middle classes to this day.

The high-level society pays attention to integrity and pursues quality.

There is a saying that "great ingenuity does not work", and there is no skill to survive in society in the high-level society. They rely solely on the guarantee of the quality of the goods and the integrity of the customer. You look at some 100-year-old pharmacies, which have been in business for so many years, and until now the business is still very good. Is their way of survival like the lowest price in the grassroots society? I don't think so. Will they be like the middle class in pursuit of high profits, selling high-priced drugs, novelty drugs, and special drugs that have not yet been tested by the market? I don't think so. The reason why the century-old store has been doing very well is because they never sell uninsured medicines, and if the medicine you produce has just been put on the market, without the affirmation of authoritative figures or the recognition of the people, it will not be placed on his counter. Including the SARS epidemic in the past, many pharmacists raised the price of Banlangen so high, but those reputable pharmacies still sold Banlangen at a low price, did he not know how to seize business opportunities to make huge profits? Of course not, but he felt that morality was more important than profiteering. Those century-old shops have always paid attention to credibility, genuineness, and no deception, so business has been very good. This is the way to run a high-level society.

If you open a pharmacy like the grassroots society to engage in price competition and desperately reduce prices, then you can only reduce costs, and the only way for pharmacies to reduce costs is to buy fake drugs, which will not only discredit yourself, but also suffer lawsuits. If you rely on surprise tricks to obtain high profits like the middle society, you will desperately sell new drugs, which is tantamount to self-inflicted humiliation, because a drug must be verified by time to know whether it has side effects and long-term efficacy, if there is no problem, the new drug will be accepted by the public, but if you sell the drug that has just come out for high profits, it is tantamount to taking the risk of the market for the new drug, and once the new drug has a problem, it will affect the reputation of the pharmacy. So this kind of thing is not going to be done by the high-level society.

Therefore, the high-level society does business step by step, they know that they can make money again if they lose money, but if their reputation is gone, they will never have a business for the rest of their lives. Sometimes they lose business, but they earn credibility, and reputation can bring them greater business, because everyone can do things, and what is lacking is the people who do it. Therefore, the "Book of Changes" at the beginning of the two truths: "God rewards diligence", and "virtue", a person can not create wealth without diligence, but a person can not accumulate wealth without morality, the high-level society is because of this truth, so they can achieve integrity management, steady development.

(End of chapter)