After the production of "Infernal Affairs" is completed, the release can be arranged after it is submitted for review.

The promotion and distribution of the film and the cooperation of the theater chain, Hao Huan doesn't have to do it himself, he is now going to Good Luck Pictures to explain these things in person.

And now, there are only 20 days left before the summer vacation, and "Infernal Affairs" is ready to be released during the summer vacation, and the time is neither hurried nor slow.

……

Good Luck Pictures.

In the manager's office of the marketing department and publicity department, Hao Huan instructed: "This time, the share of the theater chain can only be given to 45% at most, and the distribution share of Good Luck Pictures is still 10%, and the share of the theater side is pressed this time, on the basis of 45%, you can press as much as you can, and the share saved can be divided into the side of Good Luck Pictures." ”

Gu Zhaohong nodded and said: "I will personally negotiate the cooperation of the theater side next, this time the star lineup of "Infernal Affairs" is unprecedentedly strong, and all major theaters will not miss this cup of soup, so they should be able to accept 40% of the share, but in terms of ticket prices, they may increase the price slightly, which range do you think the ticket price is better this time?" ”

Hao Huan said: "Just follow the ticket price of "Soul Night". ”

"Okay."

Gu Zhaohong wrote it down, and then reported: "This time the summer vacation file is more intense than the Spring Festival file, and "Time and Space Crack 3" produced by Lionsgate Film and Television in Mellywood should be the strongest opponent!"

The first and second parts of "Time and Space Crack" have won more than one billion yuan at the box office in China. According to my research, the special effects cost of "Time Rift 3" will exceed the sum of the special effects costs of the first two films, so the 3D experience of this movie will definitely be particularly shocking, far exceeding the previous two.

The advantage of 3D movies is that during the release period, you can avoid the loss impact caused by pirates, because the quality of candid shots of 3D movies is very blurry.

Compared with "Time and Space Rift 3", our 2D version of "Infernal Affairs" is a bit of a loss in this regard.

In addition, the star lineup of "Infernal Affairs" is so luxurious, there will definitely be many pirates who will target "Infernal Affairs" at that time, and then release pirated resources on the Internet as soon as possible.

This cannot be avoided at present. On my side, I can only send people to keep an eye on the trend of the Internet, and strive to ban pirated resources as soon as they are discovered. ”

Hao Huan nodded and said: "This is indeed a headache, it seems that I will have to consider 3D movies in the future." ”

Gu Zhaohong asked: "How do you plan to arrange the publicity of "Infernal Affairs"?" ”

Hao Huan gestured, "I want to hear your advice." ”

Gu Zhaohong said: "I suggest that you take the starring team to participate in those popular variety shows, there are 4 actors and 1 actress bonus, any variety show wants to rub off on this wave of popularity, in this way, the promotion of variety shows does not need to spend money at all, even if these variety shows pay a little appearance fee, they will be happy, if you want to promote the show, I can contact the major variety shows immediately and negotiate with them." ”

Hao Huan squinted: "To be honest, I don't really want to participate in variety shows, but when you say this, it seems that it is indeed a way to make money and not lose money."

4 actors, 1 actress, under normal circumstances, variety shows invite them to record a show at least tens of millions of yuan, right? ”

Gu Zhaohong said: "Under normal circumstances, you do need to pay so much appearance fee, take Huang Hao as an example, the variety show he participated in was paid 2.4 million per episode, which is actually cheap." After all, the veteran actors, the popularity of the traffic is now not as good as those well-known little fresh meat, those well-known little fresh meat, the most expensive appearance fee has shouted 10 million yuan to record an issue. ”

"Awesome!" Hao Huan also admired.

Gu Zhaohong continued: "But this also depends on variety shows, and some variety shows invite stars without paying appearance fees. For example, "Star Camp", as a representative of domestic traffic variety shows, many stars participate in the recording with zero pay, because of the large traffic and high exposure, so even if there is no appearance fee, there will be many stars who want to be on this show.

If the crew of "Infernal Affairs" wants to be on "Star Camp", they will definitely welcome it, but in terms of appearance fee, even if they are willing to give, they will not give much, it is estimated that it will be 10 million yuan, and this appearance fee is estimated to have to be paid by the sponsor. ”

Hao Huan thought about it carefully and said: "In this way, you contact a few popular variety shows and see what they think, if I can earn tens of millions of appearance fees by leading the starring team to participate in their shows, I don't mind." ”

Gu Zhaohong said: "Okay, I'll go back and contact you, anyway, there are still 20 days before the movie is released." ”

Hao Huan asked: "In addition to variety shows, where do you think there are other places that need to be promoted?" ”

"Self-media propaganda and online publicity can not be saved, my suggestion is that offline publicity can be omitted, and the main online publicity can be emphasized. This time, the publicity cost actually doesn't need to be too much, because now your fame has been successfully hit through "Soul Night"!

Now that "Soul Night" has been broadcast on Aiyi Video for less than a month, the online box office has received 530 million yuan, setting an astonishing record of more than 100 million paying users!

Therefore, for online publicity, Aiyi Video can invest a sum of publicity funds, and the publicity of other social platforms, it is enough to have the self-media of Good Luck Pictures and the water army to promote. ”

Hao Huan bowed his head and said: "Then arrange it according to what you said, you can contact me on the variety show and tell me the situation, and then I will consider whether to notify the starring stars to participate in the past." ”

"Okay, how about the cost of online publicity this time set at about 50 million? The publicity cost is about the same as "Happy Ghost", but the effect will definitely be stronger than "Happy Ghost". ”

"No problem."

Everything was ready, Hao Huan told again before he was ready to leave: "Remember the cooperation of the theater side, the box office share is up to 45%, and Dynasty Cinema can directly give them a 45% share, and other theaters can give them less than they can, in short, it is impossible to give them another 50% share." ”

"Understood." Gu Zhaohong replied solemnly.

"Well, if you have any questions or progress, just contact me directly when the time comes."

Hao Huan left Good Luck Pictures.

He now has a box office guarantee, and he is qualified to fight for more benefits with the major theaters of the theater chain.

So it is understandable to fight for more benefits for yourself, although it feels like that with an extra 5% box office share, but he has more movie works, and it is not a small amount of money over time!

At the very least, the extra 5% box office share is enough for him to pay a year's salary to all the employees of Red Ears Film and Television Company.

Driving the car, Hao Huan was looking forward to the arrival of the summer vacation. But as soon as he thought that the summer vacation file "Time and Space Crack 3" was going to be released, he realized the pressure.

Movies with big productions, big scenes, and big special effects, as long as the plot is not too mentally retarded, then the box office will not be low.

"For the next movie, I'll have to think about 3D too! 2D movies are indeed too easy to be targeted by pirates. ”

Hao Huan habitually muttered to himself, just like "Soul Night", which premiered on the morning of the first day of the Lunar New Year, and there were already many gun versions of the videos in the evening, and the gun version videos here refer to the pirated videos that were pirated in the theater and posted on the Internet first.

Most of the picture quality of this kind of movie video is very blurry, but sometimes, individual pirates can shoot high-definition gun version of the video, so many viewers who watch pirated movies will not go to the cinema to watch it.

And 3D movies, you can avoid this.

"However, on the piracy side, if there is a good luck group staring at it, it is still easy to block pirated resources on the whole network."

Hao Huan is actually not worried about the excessive impact that piracy can bring, but he just thinks that 3D movies will indeed be much better in terms of anti-theft.

The reason why "The Final Battle" won such a high box office and set a new domestic box office record is also because it is a 3D movie, so the pirated videos are so blurry that they can't bear to look at it directly, and those viewers who want to watch this movie, if they want to get a comfortable viewing experience, then they can only go to the cinema to watch it.

On the way back to the company, Hao Huan hesitated for a while, but decided to go to Zhudian Film and Television City, visit work, and see if Wang Lexin has been filming "Chainsaw 2" for two months, and whether there is any obvious progress.

Anyway, I haven't seen this idiot in a few days!

Recently, I have been busy with the post-production of "Infernal Affairs", and she has been busy filming "Saw 2", so that in the past two months, I haven't seen her except for reporting some shooting progress and some difficulties encountered during the filming process on the phone and mobile phone.

If she hadn't trusted this guy, Hao Huan would have suspected that she had already rolled up the money and ran away!

Upon arrival at Studios.

In order to avoid being recognized, Hao Huan took the initiative to put on a mask this time and walked towards the filming set of "Saw 2".

It was half past four in the afternoon.

After quietly sneaking into the set, Hao Huan monitored Wang Lexin's directing work on the periphery.

"Click! Be natural and don't be too stiff! Do it all over again! ”

"Stop! Fear is not like this, you look at how the actors of "Soul Night" express their fears, and if you compare your process, you can see how exaggerated and embarrassing your emotional reaction is! ”

"No, you still don't know where your problem comes from! Come and see what others look like when they act out fear, and then look at what you just showed! There are so many poor details, the eyes, facial muscles, and body movements, those are the details that reflect the fear, you can feel it! ”

Wang Lexin criticized seriously, the tone was quite familiar to Hao Huan, a bit like imitating his tone when criticizing the actors, but he lost to himself in aura, the kind of pretending to be serious and pretending to be very fierce, compared with himself who is really serious and really fierce, it is simply the difference between a real tiger and a paper tiger!

The actor was about to collapse, and he suddenly said: "Director Wang, I heard that when Director Hao Huan criticizes the actor's acting skills, he will go out to demonstrate and teach, or you will also demonstrate and direct me, otherwise I don't know how to play this scene well!" ”

Wang Lexin said fiercely: "I won't show you!" I don't know how to act! I only know that your emotions are not expressed properly, and you just need to obey the director's arrangement and think about how to play this scene well! ”

The other party smiled wryly, yes, you are the director, what you say is what you say!

"Ready, do it again."

Immediately afterwards, Wang Lexin's tone softened a little: "It's better this time, you brew your emotions again, think about what you're afraid of, it's best if you substitute into the role, and feel that you are really going to be killed in the next second!" Then you will be able to play out the emotional reaction! ”

The actor has gone from breaking down to being irritable, how many times has he acted in this scene?

Didn't you mean to embarrass people!

He was dissatisfied: "I tried my best, I can only act to this point, I can understand what you say, but I really don't know how to adjust!" ”

Wang Lexin had a headache, and she didn't know how to let the other party play this scene well, she only knew that this actor failed to express his fear and fear when performing this scene of escaping death!

At this time, a familiar and reassuring voice suddenly came in his mind, Hao Huan took off his mask, and said in a cold tone: "Now, do you know how to adjust?" ”

Bang!

The actor's face instantly turned pale, and invisibly, the nervous and scared emotions were perfectly expressed!

Wang Le turned his head violently, and when he saw Hao Huan standing behind him, his pretended serious face instantly became ecstatic.

"Boss!"

She cried out excitedly. 8)