I took off and jumped twice again, and completed the shooting of the front and rear shots.

Gu Cheng's adaptability is very strong, and he still looks rusty when he jumps the first two times, but after the third time, he mastered the rhythm and successfully landed smoothly.

After completing the video shooting task and returning to the company, Gu Cheng also unloaded the mechanical exoskeleton.

Employees have long been whispering, naturally chatting about exoskeletons. It is also roughly determined that the company is doing exoskeletons, after all, it has not been for a long time, and the specific work has not been arranged, mainly in the construction of the company's official website, operation and maintenance, etc., and then Qiu Shiming also announced the company's main business, which is a software system closely related to mechanical exoskeletons.

At this moment, Gu Cheng is standing beside Liu Yujie with a water cup, who is importing the P30 video into the computer, and editing it, making a small video for a few minutes to be posted on video sites such as Station B, Youku or iQiyi, and at the same time making a short video of more than ten seconds and posting it on short video apps such as Douyin.

Qiu Shiming was not idle, and summoned two employees in charge of advertising planning to prepare for advertising, mainly to find those video UP owners with good traffic, or popular anchors with technical home, etc., and pay a certain amount of remuneration for them to play relevant videos in the live broadcast room for advertising.

Gu Cheng stood next to him, took a sip of water and ordered: "A short video of about 7 seconds is the most appropriate, and a small video of about 80 to 100 seconds is the most appropriate. ”

In the fast-paced era of fragmented time consumption, people may not be patient with videos longer than 2 minutes.

The company has no popularity, and there is no sufficient capital budget for advertising, so it can only open up the situation through this Internet marketing method, as long as it can form a temporary hot spot is a success.

Gu Cheng once again instructed Xiao Lin and Xiao Zhang to do some tasks to make new content for the video, such as putting on a mechanical exoskeleton to do some data tests, and so on.

Marketing is a science, Gu Cheng is not a marketing master, but he firmly believes that the core technology is the biggest marketing starter.

In Gu Cheng's eyes, Aunt Dong, the head of Chromium, is the real marketing master, she is a salesman, she doesn't understand technology, but people often hear that Chromium has mastered the core technology and is deeply rooted in the hearts of the people.

On the other hand, Mr. Lei, the founder of Xiaomi, is an engineer who has been working for more than 20 years, and when people see him, they say that Rebus is engaged in marketing, and the most typical feature is that when it comes to hunger marketing, users will think of Xiaomi.

Although Xiaomi's marketing is successful, it is superior to Chromium Force, and in the end, it seems reasonable that Rebus lost the gamble of the two bigwigs.

Marketing that can make people feel that they are doing marketing is the best marketing.

……

Manager's office.

"Mr. Gu, who do you think our final partner will be?"

Qiu Shiming saw Gu Cheng come to his office and talked about it, although he has not yet become famous and has no popularity, he has already planned the follow-up work.

"What do you think?" Gu Cheng moved a chair and sat down.

"Regardless of the rest, I think Boston Dynamics in the United States is the best partner, or Google, or even Loma, these three." Qiu Shiming said that in fact, Google once bought Boston Dynamics, but finally changed hands again.

"These ...... It's hard. Gu Cheng sighed: "It is too difficult for high-tech products to enter the North American market, the trade barriers in the high-tech field are very tight in the United States, and a national security issue will turn you away helplessly, not to mention that Tianqing Technology does not have Wall Street capital, it is even more impossible, HUAWEI has been hitting a wall in the North American market, the fundamental reason is not technology, but there is no Wall Street capital, in this regard, we may open more HUAWEI and learn to learn." ”

Qiu Shiming also nodded in agreement: "I think so too, then Boston Dynamics, Google, Loma, Superflex, SuitX, Tréxō-Robonic and other American peer companies can be excluded from the first priority, and partners are likely to appear in several well-known companies in China, so does Mr. Gu plan to cooperate with major friends for system authorization, or exclusive licensing cooperation?" ”

Gu Cheng said: "It's all right, it depends on what price is given." ”

If you want to get an exclusive license, you have to give more money and set a higher price, after all, this represents the core technology.

In short, in business.

……

Liu Yujie finally edited a video out, and then logged on to the official account of Tianqing Technology on Station B, and when he was about to submit, he was struggling with whether to invest in the "Wild Technology Association" or the "Xinghai" classification section of the science and technology classification.

In the end, he still chose to put this video edited into 3 minutes and 14 seconds and put it in the "Star Sea" category, because when people think of mechanical exoskeletons, people's first impression is that it is used in the military.

Liu Yujie believes that it is more appropriate to put it in the "Xinghai" section classified by various military videos.

Immediately, he quickly danced his hands, tapped on the keyboard, and edited a title:

"Want to be Iron Man? This black technology can help you make it happen!"

Then I picked a few tags for the search keywords:

"Exoskeletons, mechas, mechanical prosthetics..."

These tags make it easier to search for relevant videos.

Then, Liu Yujie edited a brief introduction:

"China is the fourth country to successfully develop an exoskeleton robot. Earlier than Germany and Russia, a warrior equipped with an exoskeleton can obtain a much greater strength than an ordinary soldier, and it is not a problem to carry two or three people with standard equipment, and the biggest feature of this exoskeleton is ......."

Finally, after editing, Liu Yujie officially uploaded the video.

It's done at station B, and then it's Youku, iQiyi, Toutiao, and so on.

The domestic Internet platforms have been completed, followed by foreign website platforms such as YouTube.

The small video is done, it's a short video.

Domestic ones such as Douyin, overseas versions of Tik-Tok, etc.

On the other hand, the company's advertising planning is also working, contacting some UP masters to produce some soft and wide-directional video content, among which there is a resident UP master of station B with 600,000 fans who is a mechanical enthusiast.

By joining his group, the people from the marketing department of Tianqing Technology contacted the UP owner and wanted to entrust him to help make an advertising video.

Knowing that Tianqing Technology is a technology company that produces exoskeleton technology, as well as the content of the promotion, the UP owner expressed a strong interest, the key is that he can also earn advertising fees, and it is also consistent with the video content he produced, everyone is happy, why not?

In the end, an agreement was reached with an advertising fee of 16,000 yuan, and there were other technology self-media people, including some public accounts with good traffic, and people from the marketing department of Tianqing Technology contacted them to entrust the advertorial promotion.

……

Scream Technology, which is the first commercial robot exoskeleton research and development company in China, is also located in Shangdu, and it will not take long to drive to Tianqing Technology.

Founded in 2015, Scream Technology focuses on the development of artificial intelligence robot exoskeleton assistance systems, including hardware and cloud platforms.

The company's products have two major highlights: fast speed and low cost.

The first prototype was delivered in just a few months, and its development has maintained a rate of one prototype per month.

In terms of cost, Scream Technology adopts a co-creation method, which is developed by the core and peripheral teams, and adopts a leapfrog technology iteration method, which is very well controlled compared with the hundreds of millions of overseas development expenses or tens of millions of development funds from domestic universities.

Scream Technology has completed a Pre-A round of financing of 30 million yuan and a Series A financing of 75 million yuan, but the company's current core members are only 29 people.

There are not as many people as Tianqing Technology.

The company is too good at saving money, positioning itself as an open-source architecture platform, where the code is written separately and the intellectual property is shared.

Therefore, they will connect with many professionals in the same field, and outsource some non-critical business that is not threatened by intellectual property to partners, including college students, enthusiasts and related practitioners, and the R&D efficiency will be improved and the R&D cost will be saved.

"Boss, we noticed that a new peer company in the industry, Tianqing Technology, has suddenly appeared, and the exoskeleton products they are showcasing are ...... It's shocking, can you imagine what the exoskeleton inside Cod looks like in the real world? The video they released is now showing a trend of fire in the industry. ”

The person in charge of the marketing department came to COE Li Xiang's office, and the latter was stunned when he heard it, Cod is the Call of Duty, and he naturally came into contact with this game, and he couldn't help but be shocked: "What did you say?" The exoskeleton inside the COD appears in the real world? ”

……