Chapter 2 Sales Force Training
The first part of the formal training is sales force training, which consists of four parts: eight steps, sales preparation, sales skills and customer retention, and the trainers of each part are selected from excellent managers in each area.
Hu Ya and Wen Shuo sat down against the wall of the team, so that they could be lazy. Juya's two days ago
The "outstanding" performance impressed everyone with her and, of course, reached the ears of several trainers.
At present, the company's excellent managers in various areas have either grown up from Z city or have worked in Z city, and they have a kind of inexplicable feelings in Z city in Hu Ya's opinion - in fact, it is difficult for most people to understand the mentality of entrepreneurs, and Hu Ya represents followers.
Because Tianhua agency originally took root in Z City, and later blossomed in the province, Z City's sales ability and training system is the strongest, which is inseparable from the current director of Z City, Jiang Ruxing.
Because it is strong, it is excellent (not excellent), and because it is excellent, other districts are especially special for the trainees who came out of Z city to participate in the training
"Attention", and even the idea of a challenge arises. The Z city trainees represented by Hu Ya have been trained from the beginning of the sales force training session
"Staring", poor Hu Ya, the kid still thought stupidly
"Clumsy" - other girls sell cute, she sells clumsy! Wang Feng, the district manager of Z City, who knew Hu Ya's thoughts, always sighed that young people were really thinking clearly!
The core of sales force training -
The "Eight Steps" course was trained by Wang Feng, the marketing manager of Z City. At the beginning of the lesson, wearing tea-rimmed glasses, he said slowly, "My parents are teachers, although I do sales. But today is a fulfillment of my parents' wish to be a teacher! After speaking, he wrote his name on the mobile blackboard: Wang Feng, everyone take a breath, the name of the famous music superstar!
Manager Wang pushed the glasses on the bridge of his nose, understood everyone's embarrassment, and added: "It's a pity that I can't have all five tones!" Hu Ya felt that Manager Wang had the potential to tell bad jokes.
The eight-step training is relatively novel for planners, and a bit boring for the real estate consultants in the sales department - compared with practical conversations, learning theory is really sleepy.
Fortunately, after the theory, there is a customer scenario simulation, and Manager Wang pretends to be a customer, throws questions to the students who come to the stage to accept the challenge, and guides everyone to flexibly use the eight-step theory to answer.
Hu Ya gradually discovered that the customer identities cited by Manager Wang seemed to be the real encounters of various projects in Z City
Summary of "problem customers" - the problems are tricky and the angles are diverse. Fortunately, Z City has held a training exercise from time to time to solve similar or original problems, which is really a piece of cake for real estate consultants in Z City.
The training of the eight steps took one day, and before the lights went out in the evening, the results of the trainees were sent to the QQ group.
As a result, Hu Ya's scores were among the best, and it should be said that the students in City Z were all at the top. The men's dormitory doesn't matter, but the girls' dormitory is very careful, and I feel that Manager Wang is biased.
In fact, Hu Ya faintly felt that the company seemed to be there
It is not clear what the purpose of "provoking fire" and provoking other districts to fight against Z City. Hu Ya didn't put too much thought into this issue, because she was overwhelmed by Long Wei's complaints.
Because of the customer Ren Jian, Long Wei accused Hu Ya of being unreliable, Hu Ya apologized again and again, and promised to invite Long Wei to dinner when she returned to Z City.
However, Long Wei had to inch in, saying that the bank transfer was sincere...... The second part of the sales force training course is sales preparation, and the trainer is Zhen Ruxue, the marketing manager of the southern area, with short purple hair, who speaks very quickly and gestures neatly and crisply.
To be ready for sales is to be prepared in three aspects: thought, material and mentality. Hu Ya listened for a long time, and summarized the ideological preparation as resisting pressure, carrying setbacks, and shouldering responsibility.
To resist stress is to maintain confidence as a salesman, no matter when facing performance pressure. Think about the appearance of self-doubt when the colleagues of Xuefuyuan don't sign the order, which is easier said than done.
To bear setbacks is to be able to deal with all kinds of emergencies rationally, especially to look at the difficult problems of customers reasonably.
Shouldering responsibility requires everyone to have a sense of the overall situation, to be able to help newcomers in the team, and to share the tasks of managers.
The younger trainees were enthusiastic, including Huya. For the students who have rich sales experience but have just joined Tianhua Company for a short time, they scoff at this.
Because the salesman of the iron-clad real estate flow really kidnaps himself with the responsibility that the company says, he will be tired to death!
Sales don't make money, don't talk about anything else, watching the rookies enter the state of fighting chicken blood, the old salesmen have to sigh about the culture
"Baptism (brainwashing)" effect. Material preparation is the information that the real estate consultant needs, involving the customer folder, business card, floor plan, price, loan information, housing market information, etc., the housing market information mentioned here involves the real estate policy, celebrity talk, property market story, etc., mentioned in various economic publications, so as to increase the customer's confidence and interest in real estate.
As for the sales mentality, getting the mindset right requires turning on the sales switch, which is the premise of all sales mindsets.
Therefore, turning on the sales switch - is the highlight of the day's training, and the people who come to participate in the training in the whole city of Z are the challenged objects.
It turns out that the purpose of the eight steps scoring is obviously unfair
"Challenge the fire" - all the personnel of Z City and some high-scoring students stood in two columns. The other trainees stood across from them, and after an order, the entire training room remembered
"I'm better than you, I'm better than you, take your money out" and other hoarse shouts. Hu Ya felt that he and a buddy opposite him were like two fighting cocks, the key to fighting was not kung fu, but the voice, and finally the eldest brother laughed first, and Hu Ya won inexplicably.
Zhen Ruxue commented on the entire first round of the game, saying
"Turn on the sales switch" is to stimulate the ruthlessness, hard work and momentum in your heart, although I think this statement is a bit bit
"Divine" - means
"Fake", Hu Ya still corrected his attitude. The second time I came face to face with Juya was a little girl, who was still a lot shorter than Juya even though she was wearing overalls and high heels.
Originally, Hu Ya thought it was this time
"Shouting slogans" will end soon. However, soon, Hu Ya found that the other girl was staring at his eyes, that kind of eyes were very aggressive, Hu Ya felt that he was provoked, and he was annoyed, and then he stared at the other party's eyes, word by word, and repeated very steadily and ruthlessly: I am better than you...... As a result, Juya became famous again, because her opponent in this competition, the little girl, couldn't hold on halfway and cried!
Hu Ya came back to his senses, his brain was a little deprived of oxygen, as if he was not himself anymore - many boys said that the little girl was scared to cry by Hu Ya, because Hu Ya's aura was too strong (negative) big (person)!
In fact, sales skills are the application of words, according to the needs of customers, deep stabbing the pain points of customers who do not buy houses, and imagining the high points of solving problems after customers buy houses.
The trainer is Tang Chao, the district manager of the central area, a typical classical beauty with picturesque eyebrows and first-class temperament.
Alas, such a gentle beauty has passed all the way to the rank of district manager! The training staff who came to the central area said to Hu Ya that as long as the leader of the company's middle management position arrives at the sales site, he will incarnate
"Wolf" - Keep your eyes on the goal until you reach it! Hu Ya was speechless again and again, and the company's management was good
"Tough"! The sales skills training kicked off with a training video for Liu Yisecond, a successful master in the sales world.
Seeing the excited Liu in the video, Hu Ya thought of the biller on the Xuefuyuan project
"Yangtze River", the Yangtze River takes out a single prize every month to get a soft hand, which is said to be in Qiaodong District, Z City
"Success Master" ...... Huya is distracted again! The sales skills classroom competition takes the form of a speech writing.
Hu Ya took advantage of his love of chatting and wrote his talker's popular words on the answer sheet.
Originally, I thought that the company's leaders like to be organized and orderly, and every sentence is superb sales
"Beautiful words", as a result, she actually got the third place in her homework. The reason given by the Tang Dynasty was that only easy-to-understand sales rhetoric could cope with changing customers.
Hu Ya couldn't help but wonder: Is it the Tang Dynasty as the leader
"Eat" is used to lofty rhetoric
"Good dish", that's why I wrote to myself
The rhetoric of the level of "wild vegetables" is so
"Preferred"! Hu Ya does not have the ability to precipitate the case, but she is a sales talent, and after four months of actual combat, she slowly found a salesperson
"Doorway"! The trainer of the customer retention course is Wang Yue, the head of human resources, as the trainer. Because of the story at the station, she was deeply impressed by Hu Ya and Zhang Zhicheng!
The training addresses the need to retain customers
When she was "a little favor", she named Zhang Zhicheng and said that to maintain customers, we must sincerely do it for customers
When "business matchmaking", she named Hu Ya...... After a whole day, I memorized a lot of theoretical things, and I thought that the form of assessment was to produce test papers, but Director Wang said that the scores were scored according to the excitement of the answers to the questions in class, and the scores of the students who were not asked were unified.
In this way, Hu Ya's score is the first, because there are really few people that Director Wang remembers...... The overall score for the sales force training section is out.
Hu Ya fifth, it's okay, it's okay! The first place in the total score of the sales force part training is Ming Lei, and when he introduced himself, he said himself
"Above board", Hu Ya later took over a real estate project he managed. The second place is Zhao Ruyi, a girl who was later transferred to Z City and became Wang Feng's right-hand man.
The third place went to Zhang Chen, who called himself when he initially introduced himself
"Huai Cai is not met", and it was later confirmed that he was a talentless elephant! The fourth place went to Wang Ning, who later became a legend of T City.
Hu Ya also remembered the people from the sixth to the eleventh place - because this boy named Qian specially added her QQ confession to the group, saying that he liked Hu Ya like this
"Wild Road", because Hu Ya's aura on the field is too strong! After reading the message he sent, Hu Ya rejected him, and once doubted whether he was very
"Biao"...