Chapter 327: Brand Cooperation
Without wine, Cui Zhi couldn't figure it out.
Moreover, it is another question whether the north-south transportation road of this canal can be opened up in the future. It is not safe to rely only on Yin Shan.
She thought about what she saw at the wine invitational conference, in Nanzhili's generation, the wine with outstanding sales still did not go beyond the local area. Even if there are big brands such as Shaoxing wine and Zhuyeqing, firstly, they are spread by the Yangtze River, and secondly, they are not very widespread.
She had been in Shandong before, and she had hardly seen wine in the south. And judging from the fact that her Wujing Brew in Yangzhou has not been rejected by the local tastes. Taste is not the main issue, shipping is.
But where does she go to find the right mode of transportation?
If only the Five Scenery Brew could be made from local materials!
Cui Zhi thought that her head was broken, and in the morning, she went out with two dark circles under her eyes, but the big guys were startled, and Mrs. Li asked her, "Do you want to roll eggs with you?" Didn't you sleep well? “
Cui Zhidao doesn't need to, as long as she can figure out a way now, it doesn't matter if she has black circles or not.
She had breakfast, she was going to take a turn on the street, Boss Li saw her like this, and the discount flags of Yuan and Huang were all on the street, and she was afraid that she would be even more blocked when she saw it.
Boss Li asked, "Do you want to have a look at my workshop?" Didn't you say last time that you wanted to see the rice wine brewery? “
Cui Zhi thought about it, then agreed, cleaned up, hugged Mobao who had been at home for a long time, and went out together.
There are a lot of wineries in Boss Li, and this time I went to a big winery outside the city. This winery produces the most wine, the best quality, and is controlled by several masters.
Boss Li said, his face was full of pride, "These people have been following me for a long time, if I hadn't started quickly, I would have been robbed by the rice wine next to me, and the chestnut yellow would not be there today!" “
The master is the most important, when Cui Zhi first started Wujing Brewing, he also screened some wineries with a long history of winemaking, and valued the inheritance of craftsmanship, just like the Shao family in Jiuxi Village. And she also has the full support of Boss Feng, who is an expert in wine tasting.
Cui Zhi listened to Boss Li talk about the development process of Chestnut Huang, and his heart calmed down a lot, while brushing Mobao's smooth fur, he said to Boss Li: "From the master to the master to the junior apprentice, this link can be tightened, and the inheritance is orderly, which is the essence of winemaking."
Boss Li nodded yes, "You little girl, you really know everything." “
Can Cui Zhi not understand? Her own master is in the same vein as master and apprentice, and the essence is in the inheritance, and a knowledgeable master is worth more than several wineries.
In other words, even if she wanted to start a new business in the south and find someone to make wine, eighty percent of them would not be able to make good wine.
I'm afraid that it is not as competitive as chestnut yellow.
.......
It didn't take long for the carriage to stop, Mo Bao called out of the curtain, Cui Zhi opened the curtain, and the smell of wine came to his face.
"It smells so good!" Cui Zhi couldn't help but be shocked, and Boss Li took her and strode inside.
Boss Li took Cui Zhi to visit all the way, and several masters also came out to meet the owner. Boss Li treated them very politely, and Cui Zhi didn't dare to be sloppy, the masters saw Cui Zhi, and drank the Wujing Brew brought by Cui Zhi, and they all nodded.
"Cui Shaodong's family is young, and if he can do this, he must have won the true inheritance of Lingzun! Wujingzhuo will inevitably gain a foothold in Nanzhili in the future! “
Cui Zhi also wants to stand still, but she doesn't have alcohol at the moment, which is a big problem, and it is still an ongoing problem.
She secretly pondered again, but a master asked her, "I heard that Wujing Brewing is also a new wine in Shandong?" Please, master, I think it cost a lot of money! “
Cui Zhi shook his head, "Not really." “
Everyone was amazed, she told the plight of the wine workshop back then, and her system of guaranteeing and adding red, "They have good wine, even if they invest some money first, it's worth it!" I didn't expect the effect to be really good, and later a large number of workshops were collected, so that the five scenery brewing was made. “
Everyone present was amazed.
Boss Li hadn't heard the details before, but this time he listened to it, and couldn't help but admire, "No wonder Wujing Brew is divided into Wujing Jingzhi Wine and Wujing Jiuxi Wine, so that's the case!" “
Cui Zhi nodded, "Wujing Brew is a brand, we specialize in making wine, regardless of whether it is Jingzhi wine, Jiuxi wine or what wine next to it......"
Before the words fell, Cui Zhimeng paused.
It doesn't matter if it's Jingzhi wine, Jiuxi wine or what's next to it!
Her wine was previously purchased from Jingzhi and other Qingzhou wines, so can she buy rice wine? !
Wujing Brewing is a brand of good wine, as long as it is good wine, white wine, rice wine or red wine, what does it matter?!
And now, the brand of Wujingjiu has been launched, and she is subdivided under the signboard of Wujingjiu, and in what area, what wine is sold, doesn't it solve the problem of transportation at one time? !
Cui Zhi stood up suddenly, startling Boss Li and all the masters, and Mo Bao fell from her and yelled at her twice in dissatisfaction.
Cui Zhi looked at Boss Xianli, "Boss Li, your family's chestnut yellow, do you want to cooperate?!" “
*
Chestnut Yellow takes out a part of the fine wine and puts it into the Wujing Brew?
Boss Li didn't dare to agree for a while, and turned around and summoned the master and the big shopkeeper to discuss, and he said Cui Zhi's amazing idea, and he was still a little trembling.
"Chestnut yellow is not all merged, Wujingzhuo only extracts a high-quality part, and wants to become Wujingjingzhuo to sell, so that Wujingzhuo can borrow the wine of chestnut yellow, and chestnut yellow can borrow the name of Wujingzhuo."
After Boss Li finished speaking, he felt that he already had five or six points of approval in his heart, and he looked at the master and the big shopkeeper, "What do you think?" “
The big shopkeeper of the Li family said: "Selling like this, obviously our chestnut yellow can sell a lot more, but don't we also have to share it with Wujing Brew?"
Wujingzhuo directly buys out the liquor of the small winery in Shandong, and then adopts the method of guaranteeing the bottom and adding shares, but it can't be like this with the chestnut yellow who has a certain reputation, Cui Zhi and the chestnut boss opened the condition, two eight points, and the chestnut yellow accounts for eight.
There was a shopkeeper who made a quick calculation in his heart, and immediately said, "That is to say, for every five bottles of wine sold by Chestnut Huang, you have to give Wujing a bottle of wine." The money for this bottle of wine is the cost of borrowing the reputation of Wujingjiu. “
When he calculated this, everyone still had some pain, and the chestnut shopkeeper also felt a pain in his flesh, and a master said, "And Wujingzhuo wants a good wine of chestnut yellow, which is worth a lot of money." “
As soon as he said this, another shopkeeper said: "Then our chestnut yellow original price of wine, can also be brought up, when the time comes, let's discount, all the same wine, don't the guests all come to buy chestnut yellow's original wine?" We're earning it too! “
A master shook his head, "In this way, didn't we use other people's names and dig up other people's corners?" “
The shopkeeper of Fang Cai wanted to say more, but Boss Li raised his hand to stop him, "Wujingzhuo is doing this business with us, it is to promote our reputation, Xiao Cui's meaning is to cooperate with Chestnut Yellow for five years, and after five years, Chestnut Yellow, a good wine, can be considered to return to Chestnut Yellow." “
At that time, the reputation will be there, and the chestnut yellow branch will return, and all the money will be yours!
Wujingjiu has such good conditions, if Chestnut Huang is secretly digging the foot of the wall, isn't it a small family style?
Boss Li said so, and everyone nodded.
But then again, Boss Li has a clear heart, that girl must have thought about the rules and regulations clearly, Li Zihuang wants to make a small move under her nose, don't even think about it!