The significance of the three social strata to cultural construction.

We know that if a person does not have culture, he will not have spirituality, and if a society does not have culture as soil, it will be difficult to cultivate talents with pattern and insight. Spiritual construction is very important for any country, so let's take a look at the significance of the three social classes for cultural construction.

Grassroots society cultivates folk culture.

The society is developing, and the grassroots society must also keep pace with the times, so we see that the common people do not all play mahjong and gossip as a pastime after dinner. Many of them opted for more recreational activities, such as shuttlecock kicking, tennis, chess, piano, singing, dancing, etc. This is a phenomenon of social progress, and it is to be celebrated. They gradually broke away from the low-level tastes of telling right and wrong every day and full of Zhang's parents, Li Jiaxiao, and began to talk about some serious things, which is responsible for their own lives and the pursuit of quality of life, and this is also meaningful for the progress of society, because only a person who is free from low-level interests can cultivate himself into a person with style; Only a stylish family can cultivate talents who can contribute to society. Therefore, we must promote folk culture and encourage folk culture!

The middle class uses culture.

Since the middle class is mostly a few savvy businessmen, they will use culture to their own advantage. Let me give you an example: many real estate developers give real estate names in the way that they offer a reward of 1 million or a house for ordinary people to name commercial houses. This social phenomenon makes many people not understand, can't they invite experts to name the real estate? Of course, they can invite experts, but the effect of naming experts is not as good as that of making everyone naming good, for three reasons:

First, let the people compete to name the real estate, in fact, it is advertising, and it is an advertisement with a very high attention rate, because ordinary advertisements have basically no interest relationship with everyone, and this advertisement is directly related to a huge reward, so the attention rate is very high.

2. Explore the local cultural standards. We know that people with a refined style are very reluctant to use vulgar people, and vulgar people do not accept elegant style, otherwise they are playing the harp to a cow. Therefore, the developer needs to find out the local cultural level from the beginning. And this kind of cultural level, they can find out from the massive naming information. They want to use the cultural level of the most words as the cultural standard for their real estate naming, because their ultimate goal is to sell the house to more people, so it must meet the cultural needs of the public.

3. It would be more suitable to choose a name from the audition. Choose one from everyone's name, that is the real folk customs, because the middle class knows that doing business is not engaging in art. Although many developers wear the cloak of art and say that so-and-so real estate is very artistic, in fact, they are just deceiving themselves. Real art is often not understood by most people, and business is to make more people's money, so real art is often the opposite of business. Since only a few people understand true art, and if you only do business with those people, then the house will not be sold. Therefore, his artistic level must stay at the artistic level that is accepted and recognized by the public, and the commercial housing that conforms to the public style will be accepted by more people; The naming of commercial houses that conform to the level of popular culture will be recognized by more people, and their houses can be sold. This is the way of management of the middle class, they want to use the local folk culture to bring benefits to themselves, so the middle class society would rather let the people name the commercial housing than invite experts to name the commercial housing. They choose a name from the audition, which is more original and in line with the local customs, more close to the people, and better sold.

This is exactly the use of culture by the middle class, and businessmen are pervasive, whether it is tangible assets or intangible assets, as long as they are profitable, there is no loophole that they cannot exploit. But then again, "all cultures with utilitarian as the ultimate goal are pseudo-cultures", so we have to be careful, people who think they are fashionable are often fooled by pseudo-culture, which is simply vulgar in the eyes of truly literate people.

There are many more examples of using culture, such as the middle class advocating no dandruff, not only inviting beautiful celebrities to advertise dandruff shampoos, but also instilling in consumers the concept that dandruff is not beautiful if they have dandruff. Moreover, the middle class will also invite cultural people to advertise, and it is also instilling a concept: there is no culture if there is dandruff, do you want dandruff or culture? In fact, it is to market them to the factory to produce dandruff shampoos. So one day, if we see a TV commercial with a celebrity telling you, "It's better to die if you have dandruff!" "You know, the manufacturer of dandruff shampoo must have a lot of goods in the warehouse, if you don't buy his products again, he will not be able to turn around, the capital chain will break, and someone will really die, but I promise that it will not be the consumer who will die.

So it's not just the real estate sector, but in many areas of the middle class that are taking advantage of culture, and they don't care if they're blaspheming art, they're more concerned about making money. This is the attitude of the middle class towards culture.

High-level society restores culture.

The culture of the high-level society should be restored because the culture that can really be preserved is the more culture without any utilitarian color. For example, the "Book of Changes" and the "Tao Te Ching" themselves do not tell you very specific ways to do things, but whether it is the business world, academia, and many other fields are studying it and using it, which is called "useless use, is for great use." For example, "The Art of War" was originally about war, but the concept of "The Art of War" has been widely used in today's business warfare, among which "know yourself and know your opponent, you will not be defeated in a hundred battles", "the soldier who surrenders without a fight" and other unique views are not only limited to business warfare, but also the motto of many fields such as socialization, negotiation, and dealing with people! As the saying goes: "Natural carving, clear water out of hibiscus." We see that the two most primitive ideas in the Book of Changes, "Heaven rewards diligence", and "Virtue" are often used as the motto of presidents of all walks of life, and hang in their offices, and many companies take these two sentences as their corporate culture.

Therefore, the more processed the truth, the more out of tune, and most of that kind of thing is done by the middle class, they will say that you have dandruff and there is no culture, they will say that you don't wear their clothes to look uneducated, of course they won't say it directly, they will be very ingenious, let the cultural people wear their clothes to advertise, in fact, it is to imply that you are not literate if you don't wear their clothes. If you believe all this nonsense, then you are probably hopeless.

Therefore, once culture is mixed with various commercial purposes, it must be out of tune. The high-level society is to restore the culture and remove all kinds of utilitarian things in the culture, so as to give people more profound inspiration and promote the development of all walks of life.