There is a saying: "Opportunities and risks coexist." "As long as there is a business, there is a risk, let's explore how the three levels of society look at the risk and face the risk when starting a business.

Grassroots society will always leave a way out for itself.

In fact, in this era of rapidly changing business opportunities, everyone has the opportunity to start a business. We have also seen that there are many successful self-made entrepreneurs, so there are many opportunities for grassroots society to start their own businesses. But the grassroots society has a fatal wound, that is, they always leave themselves a way out, they often do not quit their current jobs, and use their spare time to start a business, they think in their hearts: "If the business is not successful, at least the status quo can be maintained." "Here I want to say that entrepreneurship can be successful or unsuccessful, but a person's life lifestyle can only choose one. Either you choose to be the boss, or you choose to work part-time. If a person chooses to work for others, you will work honestly, maybe one day the boss will be happy to promote you, give you a petty official, you will become a senior worker, although this does not sound good, but many people's career planning is to be a senior worker, such as professional managers are playing this role.

However, if a person leaves enough way out for himself before starting a business, he wants to retreat as soon as he encounters a setback, which is very unfavorable for starting a business, so we see that many people have been involved in any business, but none of them can succeed, the reason is that he has left enough way out for himself. I have met such a man, he is a worker, but he seems to know all kinds of business, and he will say a lot of truths, but these reasons are repeatedly arguing for one point: "Nothing in the world is feasible." Such a person may have good intentions, he is afraid that his friends will not succeed in starting a business, but such a person is just killing the other party's dreams. We are not afraid of malicious slander, because this will stimulate our fighting spirit more. But we are afraid of the stifling of goodwill, and the dreams of the grassroots society are stifled by these people one by one. Therefore, when we meet such people, we must stay away, they are using their own failures to stifle other people's dreams, and this practice is tantamount to spreading the plague.

The act of leaving a way out for oneself has another fatal wound: it is often unclear about one's own positioning. It is impossible for a migrant worker to have the mentality of a boss, and it is impossible for a boss to think about problems with the thinking mode of a worker. If a person is a boss while working, then unless the person has schizophrenia, he can't do it at all

。 Because part-time work and being a boss are not only different positions, but also different outlooks on life and values, workers have to get by, do not want to forge ahead, and to be a boss must be vigilant and self-reflective, keep pace with the times; Workers are irresponsible and only receive wages, while the boss must be responsible for his own profits and losses; Workers are lazy and slippery, someone must supervise, and the boss must consciously take the initiative, otherwise the enterprise will be eliminated by the market; Workers do not learn and have no skills, and they are full of complaints all day long, and the boss must learn at any time and be bold and innovative. How can such diametrically opposed values be integrated into the same person? Therefore, it is inevitable that many people in the grassroots society will not succeed in starting a business, they have no sense of being a boss from the beginning, they just want to find a business with a higher salary income, and have never positioned themselves in the role of the boss, so they can't look at the problem from the perspective of the operator, and they will always be so short-sighted, so they can't grasp the opportunity, and they can't avoid the crisis, and the result is naturally bound to fail.

Therefore, I advise those people in the grassroots society, if you just want to make more money, you can either study your profession more deeply, have a better relationship with the leader, and strive for promotion. Or just change to a place with a high salary, and don't start a business. If you want to start a business, think about your life, no matter how successful or unsuccessful you are in the future, you must break with the lifestyle of a migrant worker, and learn to think about problems with the thinking mode of the boss, so that you can have the hope of success when you start a business. Therefore, if the grassroots society wants to succeed, it must first change its thinking mode and lifestyle.

The middle-class society took the initiative to break the boat, or was forced to go to Liangshan.

In fact, a large part of the middle-class society that has successfully started a business comes from the grassroots society. They often have no way out, either no one wants to work, or they are fired by the enterprise, many of them are forced by life, forcing them to regard themselves as bosses, they are groping and pioneering in order to survive, although a large part of them are still struggling on the poverty line, but after all, there are many people who have succeeded. There are also some middle-class people who have ideals and are determined to say goodbye to the lifestyle of migrant workers, so they resolutely resign and go to the sea to do business, such people often have a high success rate, because they have the concept of being a boss from the beginning, and they position themselves to the boss's lifestyle from the beginning, so the boss's thinking mode, vision, pattern and positioning they have from the beginning, so they are more likely to succeed.

Therefore, there are two kinds of middle-level social entrepreneurship, one is active and the other is passive. I'll give you an example: it's like a small one

Like a chicken breaking its shell, only by breaking free by its own strength is more conducive to survival, and if you want to defeat your opponent, you must first defeat yourself. If the eggshell is broken by external force, it will either be too early, resulting in an early death before it develops well. Either it's too late, and when it is opened, the chicks are starved to death. Therefore, it is difficult to achieve great things by relying on passive and driven people. The outside world can only create the conditions for success, and the inner positioning of yourself is the factor that determines whether you can succeed. So all external forces have only one purpose, and that is: to stimulate your inner potential.

High-level society uses learning to avoid risks.

In fact, the entrepreneurial concept of the high-level society is to win first and then fight, which can only be done by the high-level society, and only the high-level society can work to start a business, because the high-level society does not pay attention to its own lifestyle, because that is just a way for him to make a living. Although he is working, his thinking has long been wild, and the high-level society will use all his spare time to enrich himself, and once he feels that he has a chance of winning, he can give it a go.

The history of China's 5,000-year-old civilization is inherited in one line, how broad and profound! As long as you read history, you can grasp the future, so the top society is very focused on learning. In fact, in the final analysis, if you want to succeed in entrepreneurship, you still rely on ideas, whether you resign first to work hard in the market, or study hard before resigning, you are accumulating experience. It's just that the former doesn't like to read, so they can only exchange their own failures for experience, while the latter is good at learning and can use the cases of the ancients or today to gain experience. Only by learning more about the experience and laws, and then understanding the path that suits you, can you have a better chance of winning, and the time and energy of a person's life is limited, just by their own mistakes can not get much understanding, sometimes they suffer a fiasco to get an experience, but a book, this experience has been mentioned in a certain year's old yellow calendar, so there is a saying called: "The book is used when the hate is less". And the grassroots society doesn't like to read, so they can only work hard first. The middle class society prefers to be dogmatic and does not pay attention to perception, so it is difficult to get out of our own way no matter how many books we read, so we must not only read more, but also be good at reading. If you don't understand the book, it can only be a waste of time.

Therefore, throughout the ages, those who have achieved great things have been good at reading and learning. Good learners can accumulate experience, master methods, improve the pattern, and avoid risks.

(End of chapter)