Chapter 136: Sales Dilemma
"Mr. Liang, I want to resign."
Rushing to work the next day, Zheng Kexin walked into the office with his head hanging and handed an envelope in his hand.
Liang Ying, who was sitting in the office chair, glanced up at her, pointed to a few documents on the table and said, "Give these documents to Mr. Ling and ask him to sign them." ”
"Mr. Liang!"
Zheng Kexin stomped his foot: "I don't have the face to work here, I don't even know the boss." ”
"There are a lot of people here at the headquarters who don't know the boss, so let's start working."
"But I'm different! I met the boss many times without saying anything, and I regarded him as Mr. Ling's assistant...... I, I'm so rude, the boss must hate me, I ...... I don't have the face to stay. ”
Zheng Kexin's eyes were red, as if he had made a big mistake.
"Silly girl, if the boss hated you, I would have reminded you that he was the boss, and the boss wouldn't let us tell you, haven't you figured it out? Throw away the resignation letter and get to work. ”
"Ahh
These words suddenly made her stunned, and after thinking about it carefully, it seemed that the boss really didn't hate him, and he added her >
"Yes, WeChat, I must ask the boss, why is he hiding it from me?"
But when she was free from work, she took out her mobile phone, opened WeChat, and wanted to raise the doubts in her heart, she typed the text dozens of times, and deleted all of them, but she couldn't send them.
It was close to noon.
Ding-dong.
She received two messages on her phone.
"Assistant Chen" sent it to her.
The first one is a grinning emoji.
The second is: "How?" My hosting skills aren't bad, right? ”
Yes!
At this moment, Zheng Kexin felt both extremely ashamed and crazy.
Deliberately.
That guy, it must have been on purpose!
……
12 a.m. on the 16th.
The Xiaoxing generation of learning machines has opened the full pre-sale on the official website, and the first batch of 1 million units will be stocked, and all of them will be shipped within ten days after the user places an order.
But the expected sales explosion did not appear, from the start of sales to 6 o'clock in the afternoon, six hours have passed, and the number of reservations for Xiaoxing learning machines has just exceeded 500,000 units.
Break 500,000 in six hours!
This is definitely a popular product for other products of other companies, but for Xinghai Company, it can be said that it is too far from psychological expectations.
But.
In addition to the technical team led by Chen Jin and Song Bojun, other executives of the company said that they were quite good.
"Succeeded, Mr. Chen, it's no problem for the 24-hour pre-sale of Xiaoxing Learning Machine to exceed one million, which is quite a good result."
"Since the R&D investment in this project was much lower than expected, even if only two or three million units were sold, we were able to recoup all the costs."
"This project is actually good, and the learning machine is better than we imagined, and it is impossible to lose money, but considering that it is mainly for primary school students, and the product audience is not large, it is a great success to sell all 5 million units."
"But there is no need to increase orders, the production of tens of millions of units, 5 million units are estimated to be sold for a long time,"
"The main energy is still put on the robot, the company's learning machine R & D team plus chip R & D team, the number of people is more than 2000 people, the monthly R & D expenditure is more than 200 million, it is too much money, and the sales of learning machines are not very optimistic, so if it continues, maybe it will still lose money."
The company's executives are still not very optimistic about the learning machine project.
How good is it to be a must-have robot for the family? One for each family, the market is hundreds of millions of levels, what about learning machines? It is very good to sell tens of millions of units, but in terms of R&D investment, the learning machine will burn a lot of money, and the input/output ratio is too low.
In addition, in the household robot market, Xinghai Company is a monopoly and has almost no competitors.
In the education market, the competition is fierce, there are countless training institutions, countless learning machine products, and learning APPs, and the money is not so easy to make.
The executives all hope that the boss Chen Jin will focus on the robot and not forget the watermelon in order to pick a mango.
……
At the time of dinner.
Chen Jin didn't have much of an appetite.
Holding a mobile phone in his hand, he refreshed the Taobao commodity interface from time to time, and found that after the predetermined number of Xiaoxing learning machines exceeded 550,000 units, the data basically couldn't rise, as if it was stuck there.
The first batch of one million units, not to mention being sold out, will be sold out within two or three days.
"Chen Jin, your learning machine is doing very well, after watching your press conference, I have placed an order to buy one...... How can it not be a good seller? ”
Su Yun, who was sitting opposite, spoke.
"What are you buying a Xiaoxing learning machine for? You're not a schoolboy. ”
Chen Jin glanced at her in surprise, not quite understanding her brain circuit.
"The stuff was so good that I couldn't help but buy one." Su Yun smiled and stuck out her tongue.
Chen Jin shook his head and fell into muttering again.
"Wrong, I got it wrong at the beginning of the conference!"
"I should send out invitations to invite the parents of the students, the school teachers, and even the primary school students themselves, so that they can listen to my product introduction, instead of turning it into a carnival of ordinary netizens."
"How could an average netizen buy this? They don't catch a cold themselves, among the netizens who have children and families, there are not many children who are primary school students, as for uncles and aunts, they don't know how to surf the Internet, and they don't know how to swipe Weibo, and they don't know how to shop online...... Due to multiple factors, no matter how good the product is, it cannot be known to most parents. ”
Unless you adopt the advertising bombing mode of the company, use TV programs to brainwash, and "you won't order there" every day, it is possible to attract the attention of parents and arouse purchases**.
At the same time, it is also necessary to prepare a large number of offline physical stores for large-scale offline distribution, so that parents have the opportunity to buy Xiaoxing learning machines.
But this sales model is no different from the learning machine sales model of Bubu Company, which brings extremely high distribution costs, and only TV advertising will drop more than a billion every year!
The problem is that Chen Jin doesn't want to sell his Xiaoxing learning machine like this, and hates bombardment advertising brainwashing! The profit margin of Xiaoxing learning machine should not be too low.
However, without advertising and offline channels, how to understand the potential user groups of Xiaoxing learning machine and how to buy Xiaoxing learning machine?
All in all, this is a very paradoxical, very headache and a very difficult question.
"Mom and Dad, I've eaten, there's something wrong, let's go downstairs to rest first."
Chen Jin put down the dishes and chopsticks and returned to his room with a worried face.
……
After Chen Jin went downstairs.
He Li and Chen Gang also ate well and put down the dishes and chopsticks.
"Director, I'll wash the dishes!"
Su Yun stood up and took the initiative to clean up the dishes and chopsticks.
"No, I'll wash it."
He Li screamed, but Su Yun had already walked into the kitchen with the bowl, and after a while, there was the sound of tinkling dishes.
"Wife, come over here."
Chen Gang pulled his wife to the balcony outside the living room, lowered his voice, and said in her ear with a serious face: "Wife, what are you doing with Xiaosu at home?" What are you thinking about spending three or four nights here a week? Xiaosu is still an innocent yellow flower girl, this matter is going to be spread, what will others say? How else does Xiao Su behave? ”
Chen Gang felt that his wife was becoming more and more out of tune, so he took the female subordinates in the unit to live in his own house regardless of the influence.
Especially after his son bought that villa, his wife intensified her efforts, directly vacated a guest room, and after tidying up, she pulled Xiao Su to live here for a long time, saying that it was convenient for communication at work.
But who would believe such a lame excuse?
Chen Gang couldn't stand it anymore, and felt that He Li was getting more and more outrageous.
"You know what?"
He Li glared at him: "Do you really want our son to get married after the age of thirty?" I really want to wait for us to retire and not be able to hold our grandchildren? ”
"I'm retiring at 60, what's my urgency?"
"You don't worry, I'm in a hurry, this must be prepared in advance!"
"So you don't ask people if Xiao Sutong agrees, and pull her to live in our house? He Li, no matter how anxious others are, they urge their children to go on blind dates, how can you do this? ”
"Don't worry about it, my son is mine, and everything is arranged by me!"
Glaring at her husband, He Li told him to leave his mind and keep his mouth shut.
How can you understand my plan? The son is now a billionaire, and he will be a billionaire and a super-rich man in the future, and there are countless families and wealthy ladies who want to marry, can the son refuse the temptation? Is the future daughter-in-law easy to deal with? Everything is unknown!
And the ideal daughter-in-law in her heart is either the kind she thinks is "the right person", or she is an obedient and sensible type...... In short, she can't snatch her son!
"You-"
Faced with his domineering wife, Chen Gang was helpless.