Chapter 66: Propaganda Second Bullet
Gao Xiaozhi, male, 23 years old, born in a poor rural area, with a junior high school education, turned out to be an ordinary assembly line worker in the factory, with a monthly income of about 3,000.
But now, he is an Internet celebrity anchor on Douyin with 830,000 followers, and his monthly income has reached about 80,000 because he can do things and play.
To get such a high income, it is not without a price, he must make some exaggerated, eye-catching, and laughing videos, and he must be attractive enough.
So he played the crotch firecracker project, and his little brother was almost fried, and he couldn't touch his girlfriend Cuihua for a month.
Playing the project of eating two catties of devil peppers in one go, he was so spicy that he went to the hospital, issued a critical illness notice, and was rescued in three days.
There are also dangerous projects such as high-altitude bungee jumping and cliff walking, as long as they can attract attention, Gao Xiaozhi has tried them all.
His hard work made him earn 200,000 a month at most!
But because the market competition is too fierce, there are more and more peers who don't want to die, and he finds that short videos are becoming more and more difficult to make, and the number of clicks is getting fewer and fewer.
Revenues have also plummeted.
In a situation like his, it is either more radical and more radical and exciting projects.
Either make the transition in time and make some short videos that are just as eye-catching, but less dangerous.
But an anchor like him, who has a fixed fan base, will definitely lose fans and lose countless fans once his style changes.
If he doesn't transform, he won't be able to play the excitement anymore, and he is likely to kill himself...... In fact, he was also afraid of death.
It just so happened that a robot was sent to him, and in the big house he bought with all the money in the city, he performed a series of funny performances, which made him laugh.
The male salesman said to him: "You give me 10,000 yuan, this robot will be sold to you, and then according to our company's arrangement, we will release a short video uniformly, I believe you should know how many funny videos this robot can make." ”
"Deal!" Gao Xiaozhi agreed without hesitation, and he was inspired to burst out, this year, he didn't have to worry about having no materials available.
A cunning flashed in the male salesman's eyes, and he said secretly: "If you are uneducated, it is easy to deceive, you order, I earn nearly 30,000!" ”
According to the Internet celebrity group he contacted, he found that except for a few smart people and other stupid forks, the company did not need to give advertising money at all, and even gave him money according to his requirements, which made him realize what it means to "make the best money for fools, and high-tech crushes the illiterate".
Although the male salesman looked down on Internet celebrity anchors like Gao Xiaozhi, he immediately rushed on the road to find the next stupid fork.
Gao Xiaozhi was like a treasure, and immediately followed the operation tips of the manual, and within three days, he recorded more than a dozen satisfactory short videos:
"Friends, old iron, this is the cleanest robot in the world, the effect after cleaning the room, friends, the New Year, how much is the garbage at home? Want this robot vacuum? "It's a floor that's clean enough to look in.
"Wow wow~ I'm so tired, when will I finish it, I'm so tired......" In the picture, the robot keeps complaining.
"Don't stop me, I still have to mop the floor, wow wow wow~~" In the picture, the robot that was blocked from the way let out a wow wow cry, and the scene was hilarious.
"Wow wow~ Wow, it's finally done, it's finally time to rest, wow, wow, wow~" This is the voice of relief in joy after the robot finishes its work.
These short videos above.
On the fifth day of the first lunar month, it was released in a centralized manner and watched by hundreds of thousands of fans.
After watching the video.
The response from fans was overwhelming:
"Damn, it's so clean, my house hasn't been cleaned for three days, it's dirty like a dog kennel."
"Hahaha, this robot actually cried, and said it was tired."
"Funny, so funny!"
"Brother Zhi, you bought this robot, and I want to get one too."
“66666……”
"Hahahaha, my stomach hurts when I laugh, Brother Zhi, don't stop it from working."
"What a cute robot, I bought it there, I want it too."
"No one works for the Chinese New Year, abusing a poor robot, anchor, you are too much."
"Brother Zhi, where can I buy such a fun robot?"
Not only the anchor Gao Xiaozhi, but also nearly 200 other Internet celebrity anchors have also uploaded the short videos they have made.
"Wow Wow Wow~"
"I'm so tired, I'm so tired~!"
"Don't stop me, I'm going to mop the floor!"
All of a sudden, the magical doll voice cries and complaints resounded all over the short video platform.
A lot of attention has been raised.
Most of the audience's reactions were as follows:
"Wow, the floor is so clean, this robot is amazing."
"Hahahaha, funny robot."
"Anchor, this robot can be bought there, and I want to buy one to go home!"
"Anchor, quickly send me a purchase link, such an interesting robot, as long as it is less than 10,000, I will buy it immediately!"
At least more than 30% of the audience expressed their willingness to buy.
About one-tenth of the audience showed a strong desire to buy and began to search for purchase links everywhere on the Internet.
In two or three days, the funny short videos about the Wow Wow robot spread like a virus on various short video platforms, and were played at least tens of millions of times.
Chen Jin only spent five or six million dollars to achieve the initial publicity effect.
Liang Ying, the director of the sales department, still couldn't understand, she said: "Mr. Chen, in fact, there is no need to spend money to advertise those Internet celebrities, we will register a few accounts by ourselves, and let the company's employees shoot videos and upload them by themselves, with the funny ability of the wow robot, it will definitely attract a lot of clicks!" ”
Chen Jin shook his head and said: "Douyin, Kuaishou these platforms, public opinion evaluation is not very good, directly register an account, publicity, will lower the style of our Xinghai company, we are a company that makes technology products, should not be too involved in the vulgar carnival." ”
Therefore, these short video platforms are just used as a stepping stone by Chen Jin for the purpose of saving money.
In the future, when the company grows and grows and the funds are abundant, this kind of partial publicity method will no longer be considered.
And the first wave of publicity swept the major short video platforms in full swing.
Chen Jin's long-brewing second round of Wow Wow Robot propaganda has been brewed.
……
Planet Helfa.
Dakeng base.
Inside the board room where the supercomputer is placed.
"Alice, have you finished all the videos I want you to make?" Chen Jin asked.
"It's done, master, the three short films "Wow Wow Robot Mission", "Wow Wow Robot vs. Junk Planet", "Wow Wow Cry, But It's a Hero Who Guards the Earth", Alice is all done! The three short films are only ten minutes long, but it took Alice half a month to render......"
"Master, can you ask the robot to pick up a few supercomputers with better performance and upgrade Alice's hardware? Only if Alice's arithmetic power is improved, can she better help your master. ”
Alice said coquettishly.
"The supercomputer robot exploration team has been looking for it, but more than a dozen cities in the south have searched all over it, and they have not found a better supercomputer, but you can rest assured, when the search ability of the base is enhanced, you can explore a larger place, and you will definitely be able to find a computer with better performance, and you will be able to upgrade your hardware when the time comes."
"Thank you, host!" Alice smiled sweetly.
"Well, send me all three short films, use the WiFi signal, and send them to my laptop."
Chen Jin said that Alice cracked the WiFi communication coding format of the laptop on the other side of the earth, and learned the 2TB of earth network data downloaded from the notebook, including machine language, assembly language, and C language...... All of them are thoroughly grasped and can be directly connected with computer products on the other side of the world.
and data transfer.
"Yes, master!"
It only took a few seconds for three short films to appear on Chen Jin's laptop.