"Micro-business franchise model?"

Chen Jin's eyes were full of disbelief, and he looked at Li Yuanliang in front of him: "Xiaoxing Learning Machine is such a good product, you told me that you want to sell it through the micro-business model?" ”

"Tell me, did you come up with this solution yourself, or did someone else come up with it?"

Feeling the boss's angry gaze, Li Yuanliang's face was covered with cold sweat, and his body trembled slightly.

He hurriedly explained: "Mr. Chen, this method was not thought of by me, it was thought of by a salesman named Yang Dan, I scolded her at that time, our Xinghai Company is a well-known large company, and Xiaoxing Learning Machine is a regular high-tech product, how can it be possible to surrender its identity, abandon the company's image and brand image, and sell products with a micro-business model...... I thought this method was ridiculous, so I scolded her at the time. ”

"If you think it's ridiculous, why are you telling me her methods?" Chen Jin glared at him and said.

"This ......"

Li Yuanliang sweated from his head, and said with a sad face: "Mr. Chen, I was wrong, I don't dare anymore, the one named Yang Dan, I immediately called the personnel department to fire her." ”

"Nope! No need to fire her! ”

Chen Jin suddenly smiled and said, "On the contrary, the company will reward her greatly." ”

"Immediately hold a high-level meeting to discuss the feasibility of using the micro-business model to solve the sales dilemma of Xiaoxing learning machine, and let the salesman named Yang Dan also participate in this meeting, I want to hear her views."

"Ahh

This turn was too big, and Li Yuanliang didn't react for a while.

Then he covered his heart and smiled bitterly: "Mr. Chen, don't play with me!" "My heart can't stand it.

……

In the company's high-level conference room.

In the face of the company's young boss, CEO President Ling, top boss Li Yuanliang, and a group of senior executives who usually look up, Yang Dan said that it is impossible not to be nervous.

But she still mustered up the courage and said in a crisp and smooth voice:

"I used to do a micro-business of a product, and I achieved the level of a regional general agent."

"In fact, micro-business is not difficult to do, the key is to see whether your product is good or not, if the product is good enough, not only can you attract enough customers, but also develop more subordinate agents, and finally drive greater sales."

"Of course, the reputation of doing micro-business is not good, we have to play a lot of advertising, send a lot of friends, add a lot of people every day, only people with patience and perseverance, in order to make some achievements and get a group of regular customer ......"

"But I think that if Xiaoxing learning machine is sold in a micro-business model, it will definitely sell a lot, and it will definitely sell very well!"

"For example, in my son's class, I just used the 20 minutes between classes to make an introduction, and in just a few days, seven or eight classmates in my son's class bought Xiaoxing learning machines."

"Yesterday, my son told me that except for two poor students in his class, he didn't buy Xiaoxing learning machines, and all the other classmates bought them!"

"Even other classes in his school have started to have students use Xiaoxing learning machines."

"Many parent groups, class groups, and teacher groups in WeChat are reflecting the ease of use of Xiaoxing learning machines, but there are many parents who don't know where to buy Xiaoxing learning machines, and they ask everywhere in the group."

"Some parents said in the group, at least whoever brings him a Xiaoxing learning machine, he will give him 10,000 yuan directly!"

Yang Dan shook his head: "Those parents ...... It's so cute that I can't even use Taobao. ”

"But they are often the ones who want their children to excel and learn the most...... Only knowledge can change the fate of their children. ”

"These parents don't know where to buy Xiaoxing learning machine, so the micro-business will definitely be able to help him!"

"In addition, due to the fixed customer group, our agency system can be done very simply, from top to bottom for Xinghai Technology - regional agents - parents or teachers, the scope of activities is mainly parent groups, teacher groups, no need to swipe the screen in the circle of friends to send advertisements, do 3 levels are enough."

"The distribution cost in the middle will not be very high, and the regional agent will get a 50 yuan share for every learning machine sold, and the parent or teacher agent will get a share of 150 yuan for every one sold...... With the quality of Xiaoxing learning machine, there is no need to worry about not being able to sell it, and the micro-businesses participating in the agency only need to worry about whether the parent group is enough. ”

"Finally, there is an advantage that the micro-business model can effectively combat the phenomenon of scalpers, as long as we do a good job in the supervision of the upper level to the lower level, and strictly carry out the review, we will be able to eliminate the existence of scalpers and ensure that every learning machine is bought by parents and used by students."

Yang Dan's point of view made everyone's eyes light up!

The scalper phenomenon is really a problem that Xinghai Technology hates, and it is useless to restrict it, especially in the early stage of product release, there are always countless ways for the vast number of scalpers to grab something, and then mark a high price, so that Xinghai Technology will take the blame, and will be scolded by people for "playing monkeys" and "colluding with scalpers", no matter how to explain it, it will not help, causing a serious negative impact.

The micro-business model may really be able to eliminate the group of scalpers.

It is not even necessary to eliminate 80% of scalpers, which is considered a great success.

After Yang Dan finished speaking, he sat down with some trepidation.

The high-level people looked at each other, and there was silence in the conference room for a long time.

After a long time, Chen Jin spoke: "I think we can adopt Yang Dan's suggestion and use the micro-business model to sell our Xiaoxing learning machine." ”

"No!"

Someone immediately dissuaded: "Xinghai Technology's public image is not bad, and suddenly going to engage in micro-business is a huge blow to the company's image, and maybe someone will be scolded for cheating the company." ”

"Yes, Mr. Chen, the sales volume of Xiaoxing learning machine has exceeded 2 million units, and the sales volume has increased significantly recently, which shows that 5 million units can be sold without the micro-business model, and there is no need to go some crooked ways."

"It's still the company's image that is important, the micro-business is not on the table, and the reputation is not very good, so it's better not to get involved."

Most of the executives are against it.

CEO Ling Jundong also said: "Mr. Chen, this matter can be big or small, you should decide carefully." ”

"You don't have to say any more!"

Chen Jin waved his hand: "The quality of the product is the image of the company!" Instead of looking at what marketing methods have been taken, I think Yang Dan's suggestion is very good, the micro-business model can indeed play a good role in promotion, directly facing parents! The distribution cost of a 200 yuan is also more expensive than advertising, and the most important thing is that the harm of scalpers can be effectively avoided, so that those scalpers who hoard goods in large quantities will damage the interests of parents, which is also a positive effect! ”

"Li Yuanliang, your marketing department, immediately set up a relevant team to formulate a sales plan."

He pointed to Yang Dan and said: "Yang Dan, appoint you as the general agent of the company, responsible for the management of all regional agents, and also, your idea is very good, finance, give her a bonus of 100,000 next month." ”

"Yes." Treasurer Zhu Keyfang said.

"Old... Boss! ”

Yang Dan stood up with a flushed face, and he didn't know what to say in excitement.

"Good job."

Chen Jin gave her an encouraging look and announced the adjournment of the meeting.