Chapter 71: Emergency PR

At nine o'clock, the ministers gathered in the conference room one by one. Mimonlou also arrived at the company on time before nine o'clock.

"I urgently ask everyone to go to work early today because the company is facing a big crisis. Now there is a lot of negative news about the company, so let's ask Xingjun to introduce the situation. "Mimon House opened a scene first. His eye circles are a little puffy, but his spirit is vigorous and his eyes are sharp.

"At present, rumors are flying all over the sky, mainly in three aspects, one is the news about Mi Yufeng's drug abuse and erosive private life, and the picture is true. The comments criticized that this was all a cause for nothing, and the public believed that Mi Yufeng, the rich second generation, was the legal heir, and the future of the Mi Group was worrying. Xingjun truthfully introduced the situation, but he was afraid that Mi Menglou would be unhappy when he heard it, so he interjected, "I'm sorry, I said the original words on the Internet, not what I meant." ”

He said and looked at Mi Menglou's expression, and Mi Menglou's expression was calm. Other employees became disgruntled and began to whisper.

To be honest, he couldn't get used to Mi Yufeng. I work hard, and I only have that little income in my life, which may not be enough to buy two doors on Mi Yufeng's sports car (his sports car is also 25 million yuan).

Mi Yufeng was born to be his own boss. The world is so unfair, it seems to be frozen at birth.

"There is also gossip about Mi Dong having a mistress, and Mrs. Mi Dong came to the company to make a big noise. The small media added salt and vinegar to describe a lot of news about how Mi Dong was lustful, most of the news was made up, and the photos were fake. The purpose is to discredit Mi Dong's image. Xingjun said that the public opinion about Mi Menglou changed to honorifics, while continuing to observe Mi Menglou's expression.

Mi Menglou's face showed disdain, and there was no shame.

"The third is that it was revealed that the company's cars have quality problems. There are quite a few examples. A lot of it is a bit of a basis, but it is an exaggeration, and I have checked all these problems with the after-sales department, and they have been dealt with in a timely manner. ”

"Can you pinpoint the source of all this negative news?" Mimon Lou cares more about this.

"The people who spread the news were very secretive and scattered all over the place, mostly through an IP address in the field. Someone must have done it on purpose. Xingjun replied.

"Who do you think it is?"

"I found that many of the bad reviews written on our company's public platform came from the IP address of Cang's headquarters, and then I traced the IP address in other places and found that Cang's headquarters had a lot of contact with them, especially in the past few days. So I think the real source should be Cangshi, after all, it is our biggest competitor at the moment. Xingjun made up his mind.

Mi Menglou understood, he offended the company by bidding at a low price.

I really want to get the project of the bus company, and the price is much lower than Cang's, because the production cost of his electric vehicle is much lower than Cang's, especially the energy battery of Liu Dacheng he introduced, the cost is only half of the energy battery used by Cang's, but the performance is not worse than Cang's.

After Cangshi poached Liu Dacheng, the battery performance designed by Mu Rongheng was much better than that of Liu Dacheng, but the cost could be saved, so he had an absolute advantage in price.

Could it be that Mi Shi couldn't dig the foot of the wall, and now he wants to use Mi Yufeng's drug abuse incident to fall into the ground? This Cang'er's method is vicious enough!

Miemon asked the PR minister to talk about his thoughts. How can companies deal with this negative news?

"Of course, the sooner you deal with it, the better, and don't let these negative news continue to ferment. We can respond in a timely manner through authoritative platforms such as official websites, official accounts, and Weibo, communicate with the public, and give feedback on various doubts about the development of the incident. At the same time, a press conference was held to win the right to speak through positive responses. "The Minister of Public Relations spoke.

The Secretary-General walked over to Miemon and whispered. said that lawyer Li's car was blocked on the Huqingping Highway and could not get on the Yan'an Road elevated for half a day. Even if he gets on the elevated road, he has to cross half of Shanghai and then rush to Lujiazui from the tunnel at the bottom of the Huangpu River, and it is estimated that he will not be able to pass for more than two hours during the rush hour of work.

"You tell him to stop driving, find the nearest subway, and take the subway!" Miemon commanded.

After summarizing everyone's opinions, Mi Menglou decided to ask the public relations minister to contact the major media immediately and hold a press conference at 5 p.m. He told everyone to be ready to respond.

"Today is very critical, and I hope everyone will work together to get through this together!" Mi Menglou stood up and raised his hand, "The meeting is dismissed." ”