On March 25, this Friday, the three major North American stock indexes accelerated their diving at the end of the day, and fell sharply across the board, among them, the Dow Jones index fell 9.2%, losing 23,000 points, and the largest intraday decline reached 2,000 points, setting a historical record.

In addition, the S&P 500 closed down 8.72% and the Nasdaq closed down 6.97%, falling below the 7,000-point mark. The three major stock indexes posted their biggest one-day losses since 2022, the second plunge after the US stock market plunged in the last quarter of last year.

In the Asia-Pacific market, which opened in the morning, it was said that the 225 opened down to 1.9% to 22,000 points, and the decline expanded to 4.47% after a short period of trading, and the Tokyo Stock Exchange MOTHERS Index triggered a circuit breaker. South Korea's KOSPI index opened down 6% at 2,292.75.

If the data is foggy, then let's be blunt.

The market value of the U.S. stock market evaporated by $1.73 trillion on the same day, the largest decline in 15 years, and the avalanche of technology stocks across the board.

Intel's market capitalization fell below the $150 billion mark, compared to its peak of $370 billion in the first half of 2021 last year, 60% of the market value evaporated, and Nvidia's market capitalization fell below the $100 billion mark after this round of heavy declines, closing at $80.9 billion, setting a record decline from December 2018.

Yesterday's spring breeze was proud, and today it's miserable.

It has to be mentioned that South Korea's two major semiconductor star giants have not been spared, that is, SK hynix and Samsung Group, of which Samsung Electronics is the worst, the arrival of the holographic screenless era is a heavy blow to Samsung Electronics, but what makes Samsung slightly more comfortable is that in the bidding for PHC memory, Samsung memory has won the favor of Ye Hua and has become one of the overseas companies of a major upstream supplier of PHC.

However, as Samsung actively cooperated with the SIA Semiconductor Industry Association of the United States to jointly block the coastline, all cooperation has been interrupted since then, and now YMTC, a member of the CSAC system, has banned Samsung's memory supply and has become a strategic partner of PHC2.0's upstream suppliers.

……

Coral Island Technology, a subsidiary of Shoreline Group.

After the company's spin-off and reorganization, Cheng Yangze took the helm of the company, and PHC2.0 as a hardware electrical product belongs to the business of Coral Island Technology.

At this time, the management is in a meeting.

Cheng Yangze looked at the managers present and said calmly: "Today's meeting is mainly to discuss two issues, one is 2.0 sales, and the other is 1.0 destocking. As soon as the 2.0 conference came out, it is estimated that consumers who have recently purchased 1.0 will definitely choose to return if they meet the return deadline, and there are still about 1 million sets in stock. ”

After pondering for a moment, Cheng Yangze looked at the president of the retail department and asked, "According to the 100% return rate, how many sets will be produced that meet the return requirements?" ”

"As of the first half month of the press conference, the total number of eligible for return is 900,000 sets." The retail president said affirmatively, for a moment, he couldn't help but complain: "Mr. Cheng, I really can't figure out the pricing of 2.0, not to mention that it is 8,000 yuan cheaper than the previous generation, and the overall performance is three times higher than the previous generation, shouldn't it be an increase of 8,000 yuan?" Besides, 2.0 will not be bad even if the sales volume is increased, and if you take a conservative step back, even if the sales volume is not as good as the previous generation, the profit will definitely not. ”

He really couldn't figure out why Ye Hua wanted to sell 2.0 for 41,999 yuan, isn't this nothing to do? In fact, he is not the only one who can't figure it out.

The general manager of the marketing department also said bitterly: "If you make less money, you will attract a lot of troubles, and will consumers of the previous generation of products have a huge sense of gap?" Will I ask for a return if I have only bought it for a month or two? Will it cause trouble if you don't give a refund? ”

Obviously, the marketing department is worried about triggering a wave of returns from the previous generation of products, which will cause disputes.

Another executive immediately sneered: "The deal with the normal procedure has been reached, can you still regret it?" Oh, if you don't have an balance in your heart, you ask for a return? Our company's reasonable and legal operation, making trouble, playing scoundrels can meet this unreasonable and unreasonable demands, so what do you want the law to do? Who will guarantee the interests of my company? ”

The person in charge of the marketing department said helplessly: "I mean, there are some consumers in China who have a weak sense of law, and feel that they have suffered so much, no matter how much they have suffered, human nature, it is a matter of their own interests, what do these people care, first make trouble, and then say, it is to play hooligans, scoundrels, this kind of potential problems can not be ignored." ”

The director of the public relations department also added: "Yes, if there are still people behind the scenes, take this opportunity to agitate, hype up public opinion, pour some oil, when 2.0 is officially released, gather a large group of people to go to the offline store to make trouble, it will affect the normal sales of our products." ”

Indeed, human nature, this matter has to be taken seriously, after all, there is a precedent, such as the property market, there have been news reports, when the property market price is reduced, suddenly a large number of people go to make trouble, asking developers not to drop.

When you dare to raise the price, you will smile, and when the developer decides to reduce the price, you will stop doing it, and directly organize a group to make trouble.

In fact, most of these buyers who make trouble are speculators, and there are basically no households who just need them, and the house prices have dropped and the speculators have lost blood, which is a matter of personal interests.

The principle is the same.

Cheng Yangze immediately said solemnly when he heard this: "This matter really has to be taken seriously, and the public relations department and the legal department must be prepared to formulate a detailed and effective response plan to ensure that this kind of thing is solved as soon as possible after it happens." ”

"Understood!" The leaders of the public relations department and the legal department both nodded.

Cheng Yangze looked around at the group of executives, he could see that everyone felt incomprehensible and disagreed with the pricing of 2.0, but he also understood, after all, on the surface, it seems that making less money will cause trouble, this is not idle, is there nothing to look for?

It is because 2.0 is going to be sold at a reduced price, so the previous generation of products still has a lot of inventory, but they choose to stop selling, which is incredible.

Everyone at the meeting was speechless for a while, Cheng Yangze smiled and said: "The ass determines the head, everyone, what you see is only a product problem, a profit problem, a domestic market problem, and a consumer dispute problem." But the chairman of the board of directors can't look at it that way, his pattern is to consider it from a higher perspective, to look at the global market rather than the domestic market, and to put it outside the coastline group, rather than being limited to a product and a subsidiary. ”

"At the beginning, I also talked to the chairman about this issue, just staring at the domestic market is not enough, you can see the negative impact of 2.0 pricing, can't the chairman see it?"

The executives attending the meeting were speechless, yes, the chairman can't not see it, so there must be a reason for doing so.

In the face of everyone's puzzled eyes, Cheng Yangze said with emotion: "PHC2.01 is not just an ordinary electrical product, behind the 2.0 is to challenge North America's right to dominate the world's semiconductor industry, you are too underestimate the energy contained in the CSAC system led by the chairman, the coastline has been ruthlessly blocked, and behind the 2.0 is a heavy punch we played in a high-tech dominance battle." ”

"The stakes involved, the far-reaching implications, and the complexity of the issues are far beyond all of us could have imagined."

"Is this problem that you are worried about by the chairman of the board?" As he spoke, Cheng Yangze looked at the president of the retail department and the head of the legal department and added: "It is a big problem in your retail department, marketing department, legal department, and public relations department, but it is not worth mentioning at all compared to the problems weighed by the chairman. So you sit in this position, you get an annual salary of millions and high benefits, and you can't even solve this problem, why do you get this treatment? ”

The executives who just complained were quite embarrassed, Cheng Yangze is not only the head of Coral Island Technology, but also one of the nine directors of the Coastline Group, although everyone in private ridiculed him for selling underwear, but it was also a good-natured ridicule, Lao Cheng had no choice but to accept this black history, but his prestige is needless to say, he achieved this position with real ability and performance to prove, everyone is convinced.

Cheng Yangze is a CEO with strong executive power, and the decisiveness of his subordinates made him very satisfied, and continued: "Another problem is that nearly 2 million sets of previous generation products are stocked, how to solve it, all talk about it, don't ask for how much money to make, just ask for this backlog of inventory to take it back." ”

Don't look at the inventory of only about 2 million sets, this batch of goods is worth 100 billion, and the total profit from PHC hardware sales alone is only 100 billion.

If this batch of goods cannot be processed, it will be equivalent to directly offsetting the total profit of nearly 28 million sets of PHC sold out, that is, it will lose more than 2 billion US dollars in vain, and even offline retail stores.

The sales manager smiled: "This is simple, let the foreign black market eat, not to mention 2 million sets, I think 5 million sets can be digested for you." ”

"Black market?"

Everyone looked at him in surprise, when did PHC flow into the black market? And can you eat so much?

After the surprise, everyone looked at the sales manager with questioning eyes, obviously very skeptical of his remarks, the latter said calmly: "You may not know, but I have been paying attention to the latest market of PHC trading in the black market around the world, since the overseas business has entered the 'dormant period', PHC has appeared on a large scale in the foreign black market, and the price has skyrocketed, guess how high the price of PHC in the black market in Europe and the United States is?" ”

……