Chapter 096: Fame and fame, fame comes first, and profit will follow

Although the size and scale of Coastline is not yet a "giant", and the world's well-known technology giants are not worth mentioning, but the word "giant" is not denied by the word "giant" in the shoreline company.

Without him, because the giant potential of the coastline company is too amazing, and even has the characteristics of an oligarch, if it is regarded as an Internet technology company in a broad sense, and the profit is used as a reference, then it is a veritable giant, second only to BAT.

Not only is the outside world generally regarded Coastline Company as a hardware giant in the IT industry, in fact, Ye Hua also claimed that Coastline was a hardware company, but in fact, he had done some "not business" so far.

At present, Shoreline is definitely not a hardware company, but a veritable electronic design software giant, is playing with the software industry, although Shoreline is currently providing holographic projectors for the global film industry, but in fact it has hardly produced and developed any set of hardware equipment.

To put it in layman's terms, it is assembly goods, and the starting operation model of Coastline Company is very similar to a domestic company, that is, "Rebus" Xiaomi Technology.

But the biggest difference between Shoreline and it is that Shoreline has mastered a unique secret, that is, it has mastered a truly unique core technology - the software industry.

So if you take the current coastline company to define it, it should be an electronic design software giant.

In fact, few people know that although the hardware led by the chip is extremely important, but more important is the electronic design software, if the electronic design software is deactivated, then even if there are more chips, no matter how advanced the chip is just silicon, this is the power of electronic software.

On the same day, electronic technology products, software and hardware are indispensable, but there is no doubt that software is more popular, referring to the market value of Microsoft Technology and IBM, Intel, the former has reached a market value of 870 billion US dollars, and the latter two are only 150 billion US dollars.

The coastline company relied on a bunch of assembled goods and the corresponding auxiliary software to sell the sky-high holographic movie projection equipment, and the cost was only tens of thousands of yuan, and it was still handed over to the foundry to complete the production.

Therefore, the coastline company is strictly a software company, others take away a set of holographic hardware equipment to try to crack, but even if you know the principle, it is useless, no core software to drive is just a pile of scrap iron and silica, to make an inappropriate analogy is like almost everyone knows the explosion principle of the atomic bomb and hydrogen bomb, but it just can't be built.

It is worth mentioning that since the Shoreline Company was on fire, the company's data center and network have been attacked all the time, although it is useless.

In fact, even if it is broken, it will not be able to steal the core data, and the real core things will be firmly grasped by Ye Hua.

There is no doubt that this time, the holographic operating system and AI project that Ye Hua organized the team of the Coastline Company to secretly develop are still software modules.

……

Speaking of the acquisition of Cripton Future Media, Ye Hua has just flown back to China after completing the merger and acquisition, and the truth of the merger and acquisition has also been officially announced.

As soon as the news came out, the industry was a little puzzled by the wave of mergers and acquisitions of Coastline, and felt very puzzling, how could it spend more than $500 million to acquire a company like Cripton Future Media?

However, some analysts in the industry quickly thought of holography, the signature product of the coastline.

It's just that the problem comes again, the profitability of Cripton's future media is like that, and the fist product is undoubtedly Hatsune Miku, a super popular virtual idol, even if it is popular around the world, but I have to admit that the benefits it can bring are not at the same level as this merger and acquisition.

It is not unreasonable that Cripton's future media has not exceeded $1 billion in market value for more than 20 years, and their profit model is not much, mainly virtual concerts and virtual tickets, as well as related peripheral products to make profits.

It is worth mentioning that the open community made Cripton give up this part of the profit, including the production of sounds, and opened the image of Hatsune Miku to users for free, in fact, most of the content comes from the users themselves, which is the price of gaining the community.

But to Cripton's embarrassment, the community's traffic didn't bring him any monetization, because the traffic was transferred to video sites such as the domestic "bilibili website", the "niconico animation website" in Japan, and the world's largest video website YouTube.

The popularity has gone out, but users have shared their works on major video sites, and this community has also properly "sent warmth" everywhere.

Hiroyuki Ito also knows that if you create a closed-loop community and build your own website so that users can't share it with those big websites, it will not be possible to form today's popularity, and today's popularity has been formed, and Cripton itself is not the biggest winner.

In addition to selling the "Hatsune Miku" series of software "VOCALOID", other profitable items include merchandise, games, singles/albums, and virtual concerts, which seem to have a lot of business, but profitability is worrying.

However, this double ponytail little cute girl's "business development" is quite rich, and she has received various advertising endorsements, such as Google Chrome, luxury endorsements and the like.

But Hatsune Miku's profitability is simply out of reach compared to those big entertainment IPs that are also world-renowned.

Like the world's top ten gold-absorbing entertainment IPs, even the well-known phenomenal IPs such as "Marvel" and "Dragon Ball" are also pressed by other monster-level IPs in terms of gold-absorbing ability, and can only be ranked last.

Among the world's top ten gold-absorbing entertainment IPs, "Dragon Ball" is popular all over the world as a well-known manga by Akira Toriyama, deriving various products, and has set a total revenue of $21.5 billion, ranking tenth;

Marvel Studios came out with a "Iron Man" in 2008 as the "Marvel Cinematic Universe" series, which has so far set a revenue of 23.4 billion US dollars, ranking ninth in the world;

"Spider-Man" bought by Sony Pictures can be used as Marvel Comics, surpassing Marvel Studios' total revenue, ranking eighth so far with a total revenue of $23.5 billion;

Marvel has appeared, how can it be without DC? Batman appeared in 1939, from various comic book series to movies, animation, and merchandise, and now ranks seventh in terms of revenue of $24.9 billion;

"Harry Potter" is one of the world's top ten best-selling novels, and its name is not covered, and the film department is a big hit, and this well-known IP has attracted $26.4 billion in the world, ranking sixth;

Needless to say, Mario, the plumber with mushrooms on his head, sold more than 300 million games in various series and brought in $27.1 billion in revenue, squeezing into the top five;

As the popular IP of "Di Baobao", Mickey Mouse has appeared as early as 1928, up to the 50-year-old uncle, down to the 5-year-old pot friend should know it, from animation to peripherals, Mickey Mouse has brought Disney $35.7 billion in revenue to rank fourth;

How famous is the IP of "Star Wars", and his status in the eyes of the American imperialist people, just like the Chinese people based on "Journey to the West", has so far set a revenue of 437 US dollars, ranking among the top three;

"Hello-kitty", as a classic cartoon image of a small book, has gone through two generations of designers so far, after all, pink is the "true color of life", this classic IP has generated $50.3 billion in revenue, ranking second;

The world's most lucrative entertainment IP so far is the 100,000-volt Pikachu, Pokémon (Pokémon) as a series of games developed by Nintendo, as well as related animations and comics, Pikachu is one of the characters, and has so far set a record of $60.7 billion in economic income to sit firmly in the championship.

In front of these real super gold-absorbing entertainment IPs, the brand Hatsune Miku, even after more than 20 years, is not too old, but the total revenue recorded is only 300 million US dollars, which is not even a fraction of the income of those super entertainment IPs, even if you count inflation for so many years.

There is no harm if there is no comparison, with Hatsune Miku's current popularity, popularity and influence, it stands to reason that Xiaomengmei's worth is worth two or three billion dollars.

Hatsune Miku, Nari also opens up the community, and the embarrassment also opens the community, which can only be said to be a dilemma, as the world's most well-known virtual singer idol, it is natural not to fail if it is also profitable.

However, as the saying goes, fame, fame, fame and fortune, fame comes first, and profit will follow.

Kripple Future Media and Hiroyuki Ito have worked hard for more than 20 years to create the world's No. 1 virtual singer, with hundreds of millions of two-dimensional fans worldwide, especially in China and Ben, this popularity and influence are the core of Ye Hua's fancy to this popularity.

What virtual idols lack is an opportunity to finally detonate their potential commercial value, and Shoreline companies are enough to detonate this point and form a chemical reaction with their own products, and the benefits it brings must be 1+1<2.

……