"Taylor, you're right, you can buy 2.0 in a few days, so consumers in Greater China will definitely not buy 1.0." Charlie gradually became excited, and hurriedly added: "Because of this, 2.0 is restricted, but 1.0 is not, a company as big as Coastline, of course their senior management is not stupid, and such a move is obviously to hope that we practitioners will eat up the inventory of 1.0, and then sell it to Europe and the United States, don't forget that the global business of Coastline is now in a 'dormant period', we all know the price of 1.0 in the black market in Europe and the United States, how can the coastline company not know?" ”

"You have a point, but I think your heart is too big, I still don't think you can meet Ye Hua or other executives of Coral Island Technology, a subsidiary of the Coastline Group." Taylor shrugged and said, obviously the gap was too big, he didn't have the mind.

"What's the difference between not having a dream and a salted fish? What if it succeeds? Charlie smiled disappretently: "I'm going to give this thing a try, I've been in business for a year and I've met some big names, and I've also established some connections on Wall Street, maybe I can use it, how can I know if I don't try?" ”

"You're the CEO of Paopao and you have a veto." Taylor glanced at Jay, he also smiled and nodded, which means support, although he is the co-founder of Paopao, but Charlie has the final decision, if everyone has the right of veto, it will really jump when the differences of opinion are irreconcilable, and at this time, the importance of a veto is self-evident, and there must be a strong voice to make decisions at critical moments.

"This matter aside, today we are going to talk about the transformation of Paopao, the purchase restriction of 2.0 has fully illustrated the fragile side of our company, we must transform, this is a top priority." Charlie said to the two friends very seriously.

Two friends agreed with him, Paopao is indeed too dependent on PHC, and everyone wants to do a good job and grow this business, so this problem cannot be ignored.

"Do you have any ideas, Charlie?" Jay asked, looking at him.

"I have the idea of transforming Paopao into a daigou e-commerce platform, specializing in purchasing treasures for customers in North America and even Europe. From spinning tops, slippers, cookies, coffee machines, and of course, our old business as a PHC, and the purchase channel, Taylor is responsible for creating the Paopao website. ”

Charlie stated clearly, obviously he had already considered the transformation early, and organized the language in his mind Charlie continued: "The Paopao website should link consumers and digpockets, and its positioning should be a shopping guide website based on digao, but Taylor wants to use technical means to allow users to consume directly in Paopao, without having to jump to digao like other shopping guide websites. At the same time, Paopao's shopping guide network is different from other shopping guide networks, all the content of Paopao needs to be translated into English, and the product name and basic parameters are automatically translated. ”

"ELL, then I'm going to need a bigger team to get this website up and running." Taylor said.

"No problem, now that we have the money, we can hire more engineers, and even if we get better, we might be able to get the favor of venture capital." Charlie said.

When the company was launched, there was a clear division of work between the three partners, with Charlie and Jay in charge of the company's direction and team building, and Taylor as the head of technology, handling everything from the website to the office IT.

Online shopping, digging, online payment, online payment...... These new consumption patterns are not new to Chinese people, however, even now in 2022, they still seem extremely fresh and magical in the eyes of foreigners, after all, China is moving faster than Europe and the United States in this area.

"A few years ago, I heard about digging treasure from colleagues and friends in Huaxia, but at that time my Chinese was not good, I couldn't understand it, and I always bothered them about what I wanted to buy." Charlie told his story with a smile: "Sometimes I ask for help from the students around me, classmates, please help me buy the following goods in the remaining 10 minutes, haha...... After a long time, I feel very embarrassed, so I usually don't buy it. ”

It is for this reason, having experienced it himself, that Charlie thought of the direction of Paopao's transformation.

The news announced by the coastline this time did make them feel the crisis, making the transformation of Paopao or the expansion of its business scope an urgent big event, otherwise the future would be too unstable.

The three of them discussed together for a whole afternoon, they didn't know much about e-commerce, and the leader of e-commerce was in Ali, but it had nothing to do with the three of them.

To transform, the first difficulty they face is how to translate the huge data on Tianmao and Dibao into English and move it to Paopao, and how to set up accounts to charge users.

In addition, whether such a business model complies with legal procedures, such as the legal procedures on the Huaxia side, the legal procedures on the North American side, etc., each of which needs to be considered.

Then you need to expand the scale of the company and recruit employees, and first of all, you need to hire a professional lawyer to deal with legal issues.

Once the career is bigger, there will definitely be more things.

Whether it's any business, big or small, the transition is painful.

However, Charlie firmly believes that this idea is credible and reliable, and that it can make money if it is successful, and they will continue to promote this business and maintain this business and this spirit.

Later, after three months of hard work, Paopao shopping guide network was officially launched, and Paopao company also kicked off the prelude to transformation.

As a website that connects consumers and diggbao, Paopao updates the products of digbao and timcat to its own website, and automatically translates the names of the products, product parameters and netizen messages into English, making it easier for consumers in English-speaking areas to browse.

It is worth mentioning that Charlie and their success have made it possible for users to spend directly on Paopao without having to jump to Digbao.

Ali:???

The slogan of Paopao is "The-best-ay-to-shop-in-Huaxia", which translates to "the best way to shop in Huaxia".

It is determined that the Paopao shopping guide network is updated at least once a week, and foreigners can directly search for Chinese or English keywords when shopping in Paopao, or they can enter English and select "Translate" to translate the index content into Chinese and then search.

After in-depth research, Charlie and his team also established Paopao's profit model, that is, to charge users a service fee, 4.5% for each product, and a service fee of 6 yuan for each order.

Support payment, they not only provide cross-regional e-commerce services to users in North America, Greater China is also a business scope, and even the core business in the early stage, so there are UnionPay, Alipay, > because of today's Huaxia land, there are more and more foreigners, and they can provide services to them to get huge benefits, and most foreigners in China will certify these payment methods, which is the easiest payment method.

Charlie has made a very clear strategic plan for Paopao's future development, first to serve foreign customers living in Greater China, that is, foreigners in China first, and then actively expand overseas business.

As foreigners, the three partners know better about the shopping hearts and consumption habits of foreigners living in China, and know better what they are thinking and wanting than the merchants in China.

According to the consumer tastes of foreigners, Paopao has established sections such as "Recommended This Week", "Today's Specials", and "Latest Arrivals" to help users filter products and recommend suitable products.

This small model is actually a direct copy of the PHC-tore app store, and with a slight change, it has become a means for Paopao to guide users to consume.

At the same time, product information was sent to users via email on time, and all three founders later said that users trusted Paopao and liked the products they recommended.

In response to the browsing habits of foreigners, Charlie also laid out Paopao to launch a blog column to mine products, which are divided into columns such as "User Choice", "Shopping Tips" and "The-CCC".

The idea for The-CCC is from Jay, which means "The-Cool, The-cheap, The-crazy", that is: the coolest, cheapest and craziest, pushing new content every week.

Although Charlie is not tech-savvy and is an English teacher, he is very ambitious and hopes that Paopao will sell the products of Dibao and Tim Cat overseas and become a global e-commerce provider, and even in the whole vision, he already has a clear service concept: to build a new way to change people's shopping patterns, to make shopping a social one, to build a shopping community, and to make Paopao global.

Paopao only won a pitiful 15 orders in the first month of its online launch, and half a year later, nearly 30,000 orders per month, 19 million views, and according to incomplete statistics, women's clothing is the most popular, accounting for 21% of sales, followed by home furnishings, smart electrical products, etc.

Most foreigners are not familiar with Huaxia sellers and brands, Paopao shopping guide network provides a lot of high-quality and inexpensive product information and consumption methods, more and more foreigners through Paopao network to obtain Huaxia goods.

After two years of development, Paopao has ushered in a high-speed take-off stage, and even Chinese netizens know about it, and some domestic netizens have gone to Paopao to shop online.

Charlie's company was soon noticed by both Alibaba and Amazon, and two years later, Paopao was valued at $800 million and became a quasi-unicorn startup.

As it continues to grow, both Alibaba and Amazon have extended olive branches to Paopao, with the former offering a $2.5 billion acquisition and the latter contributing $3 billion. Jay and Taylor were already intrigued, but Charlie was reluctant to sell himself to the giants, and the three co-founders finally had their first huge disagreement, and Charlie used a veto at a critical moment, and then the two friends were very glad that Charlie used a veto.

For Amazon, Paopao is actually booming in Greater China, but Amazon has hit a disgrace in Greater China, so it wants to buy Paopao and plug a needle into Ali's back garden to make the opponent uncomfortable.

Of course, Ali can't bear it, and Paopao continues to grow, and Ali also takes a fancy to its international business capabilities.

But Charlie rejected the solicitation of the two giants, and the result was naturally frantically suppressed, and finally compromised with capital, mainly accepting the financing of Goldman Sachs Capital to introduce capital, and after several rounds of financing, among the shareholders of Paopao.com, in addition to the three co-founders, Goldman Sachs Capital, Ali and Amazon are the other three major shareholders.

But the company is at least firmly in the hands of the founders, because Charlie has a veto.

In the end, Paopao managed to fight its way out, and in the sixth year of the company's existence, it was successfully listed on the NASDAQ, with a market value of $47.7 billion.

Domestic netizens also ridiculed Paopao as the North American version of Pindodo, and also spoofed Charlie, Jay and Taylor as the three leading actors of "North American Partner".

Of course, that's all for later.

Now, Charlie and two other friends are still discussing the transformation of Paopao's company, and after five days of intensive planning, the future path of Paopao has been preliminarily established.

Jay was then in charge of team building, Taylor was in charge of technology, and Charlie flew to Hoisu Chung Town, and the three co-founders later learned that without Charlie's trip, there would be no possibility of Paopao going public on the NASDAQ in the future.

Three days later.

At about 15 o'clock in the afternoon, Charlie took a taxi on the Hoi Chau Bay Bridge, and after crossing the bridge, it was Yongzhen.

Staring closer and closer to the destination, Charlie said secretly: "Opportunities are always left to those who are in action and persevere, dreams still have to be used, what if they come true?" ”

……