Chapter 4, Section 29 Enlightenment
"Our slogan is 'Healthy Whole Family, Baking World Style'!" Cheng continued to chatter. "I sent a pastry chef to France to study, and I combined the latest dessert ideas of Michelin-starred chefs, combined with fashionable dessert trends, to create an exclusive 'happy and happy' baking style!"
"We mainly focus on French European bread, as well as a variety of new breads, Western desserts and specialty coffee, each product can awaken the customer's demand for quality life, not only caters to the fashion trend of young people pursuing freshness, fashion and individuality, but also takes into account the consumption needs of the general public, providing a healthy and delicious diet for the whole family. It is no exaggeration to say that it will lead a revolution in the baking industry!"
Chengshan was shocked, the small bread was actually going to cause a "shocking and bloody case", such an ambition is really admirable, but it is difficult to compliment. He couldn't help but laugh and glanced at Tong Junwu who was sitting next to him.
Tong Junwu picked up a piece of bread, observed it carefully, didn't see anything special, took another bite and tasted it, it seemed to feel very ordinary.
"I'm used to Chinese food, and I don't like this kind of Western-style bread very much, so Chengshan, you can try it. Tong Junwu said.
Chengshan picked up a piece of cheese bread, the bread has a fragrance, although the taste is not particularly soft and glutinous, but after chewing and chatting, the fragrance between the teeth, you can feel that the materials for making bread are very authentic, and the baking heat is just right, which is really good!
"It's delicious!" said Seongsan. "Chewy and very pure in taste!"
Cheng Hetai was very happy to hear others praise his products, and he pushed a few other breads in front of Chengshan. "Little brother, try these few, the taste is different, our flour is imported from Kazakhstan Sak Stan, absolutely green and pollution-free! Other ingredients are also imported from abroad, to ensure that you eat the real material!"
Tong Junwu smiled slightly when he heard this, he was a middle-aged man in his 40s, his taste and taste had been basically set, and he was not very interested in this kind of Western-style meal, but he didn't want to disappoint the other party, so he said to Chengshan. "I don't know much about the catering industry, you can communicate with Mr. Cheng to see what opportunities there are for cooperation. ”
"Okay, understood. Chengshan nodded, the matter of Xiao Ruidou a few days ago was not over, and his father handed him this errand again, but Chengshan also felt that it didn't matter, these things like a thorough investigation were basically a piece of cake for him.
Cheng Hetai understood what Tong Junwu meant, so he smiled and said. "Okay, Brother Wu, I'll go out with my little brother and have a good chat, so I won't disturb your work. ”
He came to Chengshan's office, sat down and began to babble about his bread business, as if to let Chengshan know that the bread they made was the best in the world!
As the saying goes, the people take food as the sky, and now that the people's living standards are improving, new requirements have been put forward for the diet, not only to eat enough, but also to eat well, the traditional diet in China seems to have been unable to meet people's needs, therefore, Western catering has slowly occupied a place.
Bread, pizza, red wine, steak, look bright, taste unique, and unique, more and more become the first choice for young people, so Chengshan is no stranger to these Western-style meals.
While tasting the bread brought by Cheng Hetai, Chengshan listened carefully to the other party's description, and he also remembered that Li Runying was very interested in baking, and specially prepared an oven and various tools in her new home, and the chiffon cake she made was very delicious.
"Do you have time in the morning, go to our company and take you to taste the freshly baked bread!" Cheng Hetai was very enthusiastic, and he strongly invited Chengshan to visit the field.
Chengshan hesitated for a moment, and then thought about it, there was really no arrangement for the morning, so he nodded and said. "Won't it delay your work?"
"It's okay, it's almost 10:00 and the nearest chain is about to open and take you on a tour. ”
"Alright, let's go!"
Cheng Hetai's bread brand is Aishang Bakery, and it has opened three chain stores in the city, one of which is not far from the headquarters of Tong's Group, which can be reached in more than 10 minutes by car.
This chain is located on the first floor of a large business plaza in the downtown area, and it is a typical front and back kitchen design. Through the huge plexiglass, Chengshan can see all kinds of machinery and equipment neatly arranged in the back kitchen, the most conspicuous is the oven, 3 or 4 employees are busy preparing in the kitchen.
At this time, there were not too many guests, Cheng Hetai pulled Chengshan to find a seat and sat down, he asked the waiter to make two cups of coffee, the male barista looked very handsome, he made two cups of latte with his hands and feet, and completed the chic latte art, and respectfully served it in front of the two people.
At this time, the bread in the oven was already baked, and the service staff cut the bread, put it on a fork, and served it to the two people.
"Let's try the freshly baked bread!" Cheng Hetai was very proud.
Chengshan saw that it was nut bread, fragrant and attractive, he took a piece and tasted it, and just ate dried cranberries, the taste is indeed different!
"It's really good, the first time I ate freshly baked bread, the taste is different!
"The dried fruit is imported from Europe, the honey is from Australia, and the yeast is from France. Cheng Hetai seems to be very familiar with all the ingredients. "You eat standard European bread, authentic French flavor!"
Chengshan pretended to nod, "Mr. Cheng, there is a lot of investment in such a store, right?"
"Yes, seven or eight hundred thousand, but the main thing is that the equipment is expensive. Cheng Hetai knew that he was going to talk about the key points, so he was extra serious. "You see, the back kitchen is full of equipment, including ovens, fermenters, blenders, refrigerators, and a fully automatic coffee machine at the front desk, which add up to five or six hundred thousand, plus decoration and personnel training, almost seven or eight hundred thousand. ”
"How many of these chains have you opened?" asked Chengshan.
"There are three stores that are open now, and two more will open next month, and our goal is 200!"
"So many! all in this city?" Chengshan was a little puzzled.
"How is that possible? We are going to open 200 stores all over the country, all of which are franchise chains. Cheng Hetai smiled slightly, he seemed to be very confident in his ambitions. "We provide machinery and equipment, personnel training and raw material rationing, and invite franchisees to visit and learn from the site. The style of my five bakery chains is different, and they can choose one of them according to their needs. ”
It turned out that these 5 chain stores in the city are models for franchisees to visit and learn, Chengshan listened and nodded, this kind of seeing is believing is easy to accept, and the effect is more intuitive than just looking at PPT, pictures and instructions.
"Let's go, go to my office and sit down. Cheng Hetai's office is in the business district of this CBD, where he bought a floor and moved his entire Chenghua company.
The conditions of the new business district are really extraordinary, with high-end facilities and stylish decorations, and some well-dressed young people come in and out.
Coming to Cheng Hetai's office, Chengshan was a little surprised, although there is no Tong Junwu's office spacious and comfortable, but the decoration is elegant, the mahogany furniture is elegant and noble, the big fish tank, feng shui balloon, beckoning cat, three-legged golden toad, treasure gourd, beckoning Pixiu, globe, cornucopia and so on are dazzling, it can be seen that Cheng Hetai is very superstitious, but there is no document, it seems that this is just a place for entertainment and enjoyment.
Chengshan couldn't collect much spiritual power, so he felt a little bored. He sat down and chatted with the stage for a few words. A female employee came over with a folder to ask Cheng Hetai to sign, Chengshan did not let go of this opportunity, he bowed slightly, instantly collected the spiritual power on the folder, analyzed it carefully, and frowned slightly.
"What, something's wrong?" Cheng Hetai asked with Chengshan's thoughtful look.
"It's okay, I want to go to the bathroom. Chengshan said.
"I'll take you. Cheng Hetai stood up with a smile.
"I'll go myself, just sit down. Chengshan said.
Accountant Liu, tell Mr. Ren the location of the bathroom. Cheng Hetai said to the female employee.
"Come with me. "Accountant Liu is very polite.
Cheng Hetai's office has two exits, one leads directly to the elevator hall and the other leads directly to the office area, and Chengshan follows Accountant Liu through the passage of the office area.
"Where is this?" asked Seongsan curiously.
"This is the finance room. Accountant Liu introduced that this room is very close to Cheng Hetai's office, although the area is not large, but it is small and exquisite.
"Can you take a tour?" asked Chengshan.
Accountant Liu was stunned for a moment, he didn't expect Chengshan to make such a request, but Cheng Hetai was very polite to him, Accountant Liu guessed that this was a distinguished guest of their family, and he just asked to visit, and he couldn't grasp any data, so he shouldn't worry, so he didn't object.
Chengshan seized this opportunity very well and collected all the spiritual power on the information in the financial office. These are the financial data of Chenghua Company over the years, which can comprehensively reflect the company's operating conditions.
After Chengshan took a brief look, he followed Accountant Liu to visit several other offices of the company, and then went directly to the bathroom, and when he returned to Cheng Hetai's office, he didn't waste much time before and after, so he didn't arouse the suspicion of the other party.
"Mr. Ren, how do you feel about this project?" Cheng Hetai asked bluntly, he had already taken Chengshan around, introduced all the circumstances of the project, and hoped to listen to Chengshan's opinion.
"I think it's pretty good, I don't know how much the franchise fee is?" Chengshan said.
"1 million, including all the equipment, personnel training and decoration. Cheng Hetai said.
"It's not expensive. Chengshan nodded when he heard this. "There's not a lot of profit margin at this price. ”
"Yes, this is the price of the provincial agent, and if you purchase raw materials from us, we can also guarantee a large discount. Cheng Hetai is full of confidence, he has been working hard in the business for many years, and knows that the price issue is always the most sensitive, even if a novice like Chengshan is a fledgling, he will be moved when he hears such a big discount.
"Where did the equipment come from?" asked Chengshan.
"Most of them are specially customized in China, and we will choose different packages according to customers and recommend corresponding baking equipment, which can not only save space, improve efficiency, but also ensure quality, so that everyone can rest assured. ”
Chengshan smiled. "Our company is really caring, and everything has been taken into account!"
However, Cheng Shan found out from the spiritual power he had just collected that the real situation was not the same as what Cheng and Tai said, in fact, he had other plans.