Rego explained the situation for him.

The head of the EU Antitrust Department, who targeted the rice company this time and decided to issue a huge fine, is a woman named Margaret Vestager.

She began to serve as the EU's antitrust commissioner in 20X4, but no one took this female profile seriously at first.

However, this old woman has been in office for just a few years, and a large number of Silicon Valley bigwigs have fallen into her hands.

As soon as she came to power, she set her sights on Brother Gu's company and launched an anti-monopoly investigation against Brother Gu's company.

But a tech giant like Brother Gu has to have connections, connections, and knows how to deal with governments, and if you sue him for "monopoly", he will put on a hat for "suppressing the economy", and it is difficult to imagine how difficult it is to force this kind of giant to comply.

But the development of the situation quickly surprised everyone, after a six-month investigation, Margaret, who came up with conclusive evidence, issued a sky-high fine of up to 54 billion yuan, accounting for about 10% of the company's revenue that year, but the senior management of Brother Gu had to admit it and pay the fine.

The shareholders of Brother Gu's company were like blood, it was more painful than cutting meat, and they hated Margaret, an old witch.

After slaughtering Brother Gu fiercely, Margaret turned her head and set her sights on another giant fruit company, and it didn't take long for another super fine of up to 110 billion yuan, which once again caused an uproar in the technology circle.

The fruit company struggled, and CEO Cook went to the EU many times to negotiate but still couldn't do it, and finally obediently paid the fine.

Subsequently, Margaret, who made persistent efforts and became more and more combative, successively fined Amazon, Facebook, Qualcomm and other giants one by one, with a cumulative fine of more than 38 billion euros, or about 304 billion yuan.

Rumor has it that there is no ticket that Margaret can't open, only the company she doesn't bother to target.

The tech tycoons can be said to hate her to the core, but the European people love her to death, call her an "anti-monopoly pioneer" and "iron lady", and treat her as an idol.

This time, Margaret set her sights on the rice company, with a super fine of 7.5 billion euros, equivalent to 60 billion yuan, obviously in the eyes of this old woman, she has regarded the rice company as a giant at the level of Brother Gu and Fruit.

"Why? Our products are so good and have brought so much help to people, should we be punished just because we are doing well? ”

The lobby team hired by Rice argued that it was unfair.

"It's right that you do well, but it affects others to do better, your Aimi robot occupies 99% of the market, so that other companies have no way to develop, consumers lose more choices, which is extremely unfavorable to consumers, we must stop the emergence of a single monopoly."

Margaret was speechless.

The lobby group of the rice company was speechless for a moment, completely defeated by this set of divine logic, what I did well was actually wrong, everyone is almost right?

……

"A fine of 600 billion, Brother Lei, do you plan to pay it, or do you decide not to pay it?" After understanding the situation, Chen Jin asked.

"I ......"

Lei Xiaojun hesitated and said: "Margaret's old witch is very shrewd, Aimi Robot has sold more than 25 million units in the European market, with a profit of 2,000 per unit, and the total profit is about 50 billion, and the fine must be paid within two years. ”

"Brother Lei, can you have a little ambition?"

Chen Jin shook his head and said: "600 billion, at least equivalent to the net profit of the rice company for two years, right?" What can you do with this money saved? If you keep it in your hands for a few lifetimes, you can't spend it for a few lifetimes, if I don't pay a penny in the fine, and just withdraw from the EU market, what the hell is this, can you do serious business? ”

"I would like to do this, but the sales channels established by the rice company in the EU are not only selling the product of Aimi robots, but also mobile phones, TVs, rice cookers, air purifiers...... We sell these products, after Aimi Robot swept Europe, even with the rice company's ecological chain products have also sold a lot, cultivated a large number of rice noodles, and now the popularity of rice in Europe is not lower than that in China. ”

"So ......"

"Tens of billions of fines, are you going to pay?" Chen Jin rolled his eyes.

"This time I can only admit it, and Margaret is about to step down, this ticket has been punished, and there should be nothing to do in the future."

"Will Margaret be okay when she leaves office? Do you think that's still a good thing? Do you know the three fires of the new official? What if the newly appointed anti-monopoly commissioner is even more insatiable than Margaret, and directly forgets the ticket and takes the rice again? Silicon Valley bigwigs, they offended at most once, the rice company of country Z, do you think they will be merciful? Chen Jin analyzed for him.

The cold sweat on Lei Xiaojun's face flowed.

Chen Jin's speculation is really likely to happen.

But it is impossible to just leave the EU market, and now that the EU has become the largest market for rice companies, no one will throw away the most profitable market because of speculation, and the shareholders of rice companies will not agree.

Therefore, the rice company not only has to admit it, but also has to face all the unknown future.

In addition to comforting two sentences, Chen Jin can't do anything, the second generation of Aimi 250 yuan per technology licensing fee, he will not charge dozens of yuan less out of sympathy, Xinghai Company does not have any business in the EU, no matter how much the rice company is fined, it will not affect Xinghai Company at all.

……

July 29th.

The EU antitrust department announced the result of the punishment of Rice: Aimi Robot actually constitutes a monopoly on the sweeping robot market, harms fair competition, and is fined 7.5 billion euros.

As soon as the news was announced, it immediately exploded on the Internet.

European M netizens were jubilant, "Well done", "Margaret Mom, I love you", "I have long thought that this company should be punished", "Although I like Aimi Robot very much, I'm sorry, you Z people have made too much money, it's not fair"...... All sorts of schadenfreude.

The Internet of country Z exploded, and netizens were extremely angry.

"If you do it well, you are wrong, and if everyone is bad, what kind of logic is this?!"

"7.5 billion euros, Zhongxing Company was fined 3 billion dollars by the Ministry of Commerce of Country M, which doubled!"

"Could it be that the company in country Z is a fat sheep and a pig, and it should be slaughtered?"

"Brother Lei, exit the EU market! Foreigners can't earn money to earn ours, we buy rice products! ”

"The EU fines our companies, why don't we fine the EU companies? What are the authorities doing? ”

The Internet was flooded with all kinds of fierce remarks, and netizens were extremely indignant and threatened to retaliate.

The rice company at the center of public opinion was silent, even if there were countless voices supported by netizens, they did not dare to make any remarks, for fear of causing greater controversy.

……

"Mr. Chen, your decision not to expand overseas is too wise, a fine of 60 billion, this is too ugly!"

"I didn't quite understand the boss's thoughts before, but now I realize that all this is expected by the boss, and we are all blinded by the little interests in front of us."

"In fact, just look at Huayao Company's complete exclusion from the market by country M, in the high-tech field, the West will do whatever it takes to contain us, and if Xinghai Technology becomes a giant like Huayao in the future, it will only be suppressed more and the fine will be greater!"

"I don't think it will be, wow robot foreigners will definitely restrict, but Xiaoxing learning machine, they will definitely not, this is the country's important weapon, something that can increase the country's fortune and national competitiveness, they will even beg us to sell it to their country...... The really good thing will make them realize that it is stupid to restrict it again, and it is only themselves who will harm themselves in the end! ”

"But...... Xiaoxing learning machine is such a good product, why sell it to them? ”

CEO Ling Jundong said that at this moment, the Western thinking in his mind basically disappeared, and he was completely consistent with the boss's thinking.

After a period of frenzied make-up classes and learning about the power of intelligent learning programs, his heart also swelled and he no longer admired the West.

The collective change of the executives made Chen Jin nod again and again.

It is true that money is very important, but dignity is equally important, and if you lose your dignity and self-esteem for the sake of money, you will not be happy no matter how much money you make.

Just like the motto he set for Xinghai Technology: self-esteem, self-confidence, and believing that your work will bring beauty to the world.