On the day of the premiere, the online movie community forum was also hot, and today's box office, almost all of the new posts are about "Avatar 2".

Among them, there is a post ["Avatar 2" is updated at the box office] The post was wildly liked.

"Poster Town Building, real-time screenshot of Maoyan box office data "Avatar 2" on the first day of the opening data, breaking 30 million in one hour, 100 million in 83 minutes, 200 million in four hours, and 300 million in about 10 and a half hours. Okay, I got off work on Friday, and during the peak period of watching movies in the evening, the opening time has arrived, and the opening day is 21:00 so far, and there are still three hours left, and the total box office of "Avatar" in the mainland has accumulated 540 million."

"My mother, this is more terrifying than robbing a bank!" ”

"Wait, exchange the exchange rate in real time, 540 million soft sister coins, about 78 million US dollars, can it break 100 million US dollars in the last three hours?" ”

"I'll it!" ”

"Hollywood wants to collectively fight the rhythm of chicken blood, troops, the entire film industry is going to boil, and there is no doubt that Greater China is the world's largest film market." ”

"Kashen V578! ”

"Cameron watched the world's No. 1 box office record once again be broken by himself and fell into thought: Why can't anyone else break my record in 11 years, but no one else can do it?" ”

"Card God: I can't get a single fight!" ”

:"(ˉ▽ ̄~)Cut~~, without the blessing of holographic technology, "Avatar 2" may not be able to defy the sky, and the plot of the movie itself is like that. ”

"Upstairs is Nuo Fan, there is no future for film films, Director Nuo should give up treatment and embrace holographic digitization, yes, yes, yes, it depends on holographic technology, what?" Can't you? ”

"This is really going against the rhythm of the sky, a demon movie, the box office exploded on Friday, won't it be a nuclear explosion on Saturdays and Sundays tomorrow?" ”

……

The entire film industry is already boiling, and all industry insiders predict that "Avatar 2" will be a hit at the end of this year, but they definitely didn't expect it to burst to this extent.

In this extremely exciting situation, the much-anticipated opening record of the first week of "Avatar 2" has been released.

The results of the first week of the domestic box office market: 665 million yuan on Friday, 961 million yuan on Saturday, and 789 million yuan on Sunday. The box office of the domestic film market in the first week was 2.415 billion, which is 350 million when converted into US dollars, an unprecedented box office miracle, which is a new record set by the Greater China market as the world's largest box office in 2020, which not only broke the opening record of the imported blockbuster "Fast and Furious", but also threw off eight streets.

It is worth mentioning that 70% of the box office is contributed by the holographic screening hall, and the attendance rate of the first week of the opening of the painting is maintained at an average of 85% of the attendance rate, which can be said to be full, there are too many people in the second and third brushes, and the viewing of the holographic screening hall is extremely peculiar, that is, the audience sits in different positions in the screening hall, and there will be different perspectives, although the change is small, but this is also a big driving force for more people to go to the second and third brushes.

Such an exaggerated box office result,Naturally, it is inseparable from the holographic movie consumption upgrade,After all, the HD version of the movie ticket is almost twice as expensive,3D movie ticket membership price is more than 30 yuan,But the membership price of HD movie ticket is more than 70 yuan,Non-member price is more than 100 yuan。

In addition, the box office of the first week of the North American market also followed, with $76.8 million on Friday, $120 million on Saturday, and $92.57 million on Sunday, setting a record of $289 million in the first three days of the first week, setting a new record of $250 million for "Avengers 3" in the first three days of the first week in North America.

At this time, Greater China has surpassed North America as the world's largest film market, and the global total box office of $959 million in the first week is also directly refreshing the global total box office of $630 million, which is also maintained by "Avengers 3", becoming the world's highest-opening film.

Epic opening record.

The investment scale of "Avatar 2" is nearly 700 million US dollars, according to rough calculations, Walt Disney wants to recover the cost with box office sharing, multiplied by 3, then the box office of "Avatar 2" must reach 2.1 billion US dollars to recover the investment cost, and then the box office revenue can be officially profitable.

The first week of the three-day opening hit an unprecedented $959 million, and the next seven days were the peak of a wave of money, and according to the predictions given by big data, the box office revenue in the following week is expected to reach $1.18 billion.

In other words, "Avatar 2" can still make a small profit if it gets back the book within 10 days of its release, and the higher the box office results in the future, the more you will earn.

What's more important is that this large-scale simultaneous release in the world has not yet been released, and South Korea has not yet released it, which is also a large box office.

"Avatar" has been in the first place at the box office in global film history for 11 years, and is finally going to be pulled down by its sequel, with the momentum of "Avatar 2", as long as there is no force majeure factor, it is only a matter of time before the "predecessor" is overturned.

At that time, the top three in the global box office list will be won by James Cameron, who is simply a hot super director in Hollywood.

And this opening data also stunned filmmakers at home and abroad, and their eyeballs fell to the ground.

The capital circle instantly became hungry and thirsty, and even starved for food, and immediately launched the project, taking advantage of the whirlwind of holographic films, to hurry up and make money, just like the advent of 3D movies back then, movies that are usually losing money can make a lot of money.

There is a group of people who are very angry, that is, the cinema companies and cinemas that have stopped waiting and watching, not to mention regretting seeing their peers and cinemas making money in various crazy ways, but not to the point of regretting their intestines.

There is no hesitation now, what I have to do now is to hurry up to the coastline company to place an order, update and upgrade the cinema, expand the holographic screening hall, and make money as soon as possible.

There is no doubt that the phenomenal explosion of "Avatar 2" has an extremely obvious stimulating effect on the entire market, which is directly reflected in the fact that Coastline Company immediately received soft hands in the next orders.

Although the market size of holographic projection equipment is not large, it has to be said that this is a huge profit, and the profit is outrageous.

The heavyweight product PHC of the coastline company is definitely not comparable in terms of profit, and the holographic projection equipment dares to sell hundreds of thousands of sets, but the PHC computer cannot be sold at such a high price, even if it is more high-tech.

Because this involves the supply and demand of a market, holographic movie projection equipment is sold to movie theaters and is a money-making tool, while PHC machines are directly facing the end consumer.

But this does not mean that PHC's earning power is worse than it, in fact, the two are no longer an order of magnitude, the market size of PHC is completely incomparable to the film market, the film market is at the current scale, the global shipment of 15~170,000 sets is saturated, and 200,000 sets are in the sky.

But what about the size of the PHC market? It may be tens of millions, tens of millions, or even hundreds of millions of horrors, and the final result of the PHC market will inevitably be the crushing of total profits.

Why does Coastline pay attention to the news of "Avatar 2"?

Now the results are in.

After the movie exploded, it spurred the entire industry to accelerate its upgrading, which brought Shoreline $3.79 billion in revenue, as well as stronger revenue growth in the future.

It is worth mentioning that the European market accounts for one-third of this revenue, and European filmmakers are angry because they could have made more money, but Vestager's fine directly forced Shoreline Company away, missing this great opportunity to make money.

And forced people away, and did not prevent the products of the coastline company from entering Europe, because the Americans got the European agency business and successfully bypassed the barrier of the European Union, plus the agent is the American father, Vestager can't find any handle, and he also hates the coastline company's curve approach to entering the market.

……