Chapter 263: SX-900 released
February 20, 20X2.
Xinghai Technology and Unisplendour Spreadtrum have released a new mobile phone CPU product.
SX-900οΌ
THIS IS A CPU POSITIONED AS A "MID-TO-HIGH-END", USING 10NM PROCESS TECHNOLOGY, THE MAIN FREQUENCY IS 2.6GHZ, AND THE RUNNING SCORE ON THE STAR RABBIT RUNNING SCORE SOFTWARE IS 325,000.
Performance is 55% better than the previous-generation SX-800.
In all aspects, it is better than Qualcomm's high-end flagship Snapdragon 845 more than three years ago, and comparable to the mainstream mid-range U Snapdragon 765 on the market today...... However, in terms of power consumption control and GPU performance, the SX-900 has a 10% lead.
What's more important is the price!
Qualcomm's Snapdragon 765 is priced at 385 each, close to 400.
And at the press conference on the 25th, when the price of the SX-900 was announced, everyone was taken aback!
195οΌ
It's only half the size of the Snapdragon 765.
If the manufacturer purchases a large amount, the price can be discounted!
The people at the press conference were buzzing and turned their heads and ears.
"Wo grass, how can it be sold so cheaply?"
"The price of cabbage, the price of proper cabbage!"
"Fragrant, or domestic cabbage fragrance, it is conceivable that the price of mid-range mobile phones will be reduced across the board."
"Mr. Amon, it's over, our company's mid-range market is coming to an end!"
Zheng Junming, the president of Qualcomm's Z country, picked up his mobile phone in a panic and called Qualcomm President Christian Amon to explain the grim situation.
βhatοΌβ
Christian Amon almost smashed his mobile phone to the ground and exclaimed, "195? Are those Z people crazy?! β
He felt unbelievable, the biggest cost of the chip is not manufacturing, the production cost is not very high, even if a high-end U is sold for 200, there is still a lot of hardware profits.
The biggest cost is actually R&D!
A good CPU takes engineers a year or two and spends hundreds of millions of dollars.
Then find a foundry to do the test, and the cost of each test is more than 200 million soft girl coins.
The whole process has gone down, and the R&D cost of a high-performance CPU is as high as billions or tens of billions of yuan...... This is destined to make the price of high-end U not come down.
Now Qualcomm is in a difficult situation, after the mainland of country Z set off a wave of "pure domestic", all mobile phones containing Qualcomm U, the market is not very welcome, and they are afraid of the existence of a back door, and sales plummeted by more than 30%!
This can be described as a fatal blow to Qualcomm, you must know that the company's sales share in the Z country market, accounting for more than 70% of the total revenue, once the loss of the Z country market, the consequences are unimaginable.
In order to save itself, Qualcomm announced that the company's headquarters was moved to country Z, the company's president, vice president and many executives, more than half of them came to country Z, and made a guarantee that "there is absolutely no back door to our products, if there is, please come and arrest us immediately", this trick is called running monks can not run the temple, in order to win the trust of the majority of consumers in country Z.
In addition, the licensing fee of the 5G baseband has been greatly reduced, and the price of the CPU has been reduced, which is even much lower than the price sold to Europe and the local country of M.
Qualcomm's various measures have won the name of "Z Emperor Conscience" among the netizens of Z country.
Even so.
In the face of the strong competition between Xinghai Technology and Spreadtrum, Qualcomm is still miserable, and the high-end U market has been robbed by SX-1000 of more than 30%; The low-end U market was snatched by the SX-800 by more than forty percent.
Unexpectedly, in the mid-range U, another SX-900 appeared, and the price was directly cut in half.
Christian Amon had to call the marketing department: "Quick, immediately announce that our Snapdragon 7 series will be reduced in price across the board, and the price will all be reduced to below 200, yes, including the best Snapdragon 765, all of them cannot exceed 200!" β
After all that is said.
He clutched his heart, where blood was dripping.
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22nd.
Zhongxin International.
The latest 10nm chip factory.
Chen Jin brought several executives to visit.
In the product test room of the packaging and test factory.
Chen Jin held an SX-900 in his hand, rubbed it lightly through the gloves for a while, and asked Zhang Weijing beside him: "Mr. Zhang, this CPU is made with Shangwei's super-resolution lithography machine?" β
"Yes."
Zhang Weijing nodded: "It was made with the first super-resolution lithography machine assembled by Shangwei, and they are assembling the second and third ...... It will arrive soon. β
"How's the yield?" Chen Jin asked again.
"100%, there is no waste at the moment, it can be considered 100%...... That's where super-resolution lithography comes in. β
Yang Ming, the technical director behind him, leaned into his ear and said.
"What about capacity? Not enough capacity? β
"Mr. Chen, two words: enough!"
Yang Ming raised his eyebrows, his expression fluttered, and he said excitedly: "Just this CPU production line is enough to meet the world's needs for mid-range U." β
Because this chip production line uses a super-resolution lithography machine!
The first generation of this lithography machine, which integrated six lithography lenses.
Inside each lithography lens, there are 10,000 miniature lenses.
In total, 60,000 "pens" were painted at the same time.
And that "canvas" is a piece of 24-inch wafers.
In addition, in the process of work, due to the use of the most advanced intelligent control program, not only the lithography efficiency has been increased by 3 times, but even each "pen" can be finely controlled, and each "pen" is assigned different work.
The result is a lithography machine that is as efficient as five conventional immersion lithography machines.
It can process 1,000 24-inch wafers per day and cut 1.5 million chips.
Such a production line can indeed meet the needs of almost all mid-range CPUs.
It's just such a good U, but it only sells for 195 yuan each, isn't it too cabbage?
General Manager Liang Mengnan said: "In fact, the material cost of this U is only 10 yuan per piece, and the foundry charges another 10 yuan of foundry fees, plus about 1 billion R & D expenses, if it can sell 100 million pieces, the cost of a single piece will be diluted to 30 yuan / piece, not to mention the price of 195 yuan, it is 180 pieces, and there is still a profit margin of 500%. β
He shook his head: "Chips, as long as you occupy the market, it is definitely a profiteering industry." β
If the amount of running is large, it will be profitable for you to sell cabbage!
"Not bad."
Chen Jin nodded, this is very good.
Thinking of something, Chen Jin asked Zhang Weijing: "Mr. Zhang, has the adjustment of your 28nm production line been completed?" The Xinghai generation computer will be released soon, and the performance of the 28nm CPU is far from enough, and we are waiting for you to mass-produce the 10nm 'Qinglong Generation' CPU. β
"It's done!"
Zhang Weijing nodded: "But we are waiting for the lithography machine on the side of Shangwei, their second super-resolution lithography machine will arrive on the 25th, and after some debugging, we will strive to produce the first batch of 10nm process 'Qinglong Generation' in mid-March." β
"In other words, the 'Xinghai Generation' computer has to wait until late March to be released?"
Chen Jin frowned and said, he plans to officially release the 'Xinghai Generation' computer on March 15th, and wait until the end of the year, isn't this obviously a jump in the ticket?
"Mr. Chen, we will speed up as soon as possible and strive not to delay the release of Xinghai Computer."
Zhang Weijing assured.
"Okay!"
β¦β¦
End of the inspection.
However, on March 10th.
Zhang Weijing suddenly called: "Mr. Chen, we underestimated the manufacturing difficulty of 10nm computer CPU, and the surface area of the 'Qinglong Generation' is too large, four times that of Intel CPU, 20 times that of SX-900, plus the error rate caused by multiple exposures, so far, we have not succeeded in producing a 10nm CPU, and the scrap rate is 100%. β
He added: "It will take at least three months for us to solve the problem." β
Chen Jin was taken aback: "What? The press conference is about to start in a few days, and you haven't come up with the finished product yet, what are you doing? β
Zhang Weijing explained many times and proposed a compromise plan, that is, to temporarily give up multiple exposures, use super-resolution lithography machines, and produce a batch of 22nm CPUs to temporarily replace them.
The 22nm process is a generation more advanced than the 28nm, which is much better.
The difficulty of manufacturing has also been reduced a lot, and the yield rate is 100%.
"Okay, let's replace it with 22 nanometers first, in short, the press conference can't skip tickets."
Chen Jin shook his head, although his hands were full of hanging, but the technical rules were there, the 10nm process that Intel took six or seven years to conquer, why did Zhongxin International only take ten days to conquer it? This is unlikely.
It didn't take long for March 15th.
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