It was the afternoon of the 16th.

"What? Out of stock? ”

"I'll go!! When it was my turn to queue for most of the day, you said it was out of stock? ”

"It was only released yesterday and it was out of stock this afternoon? Shouldn't you also learn what kind of disgusting hunger marketing Xiaomi is engaged in? ”

At this time, the whole audience of Shangdu PHC flagship store was in an uproar, and the panic buyers in the queue heard the clerk say that there was no stock, which was difficult for many people to accept, and some were queuing up since the morning, and they waited for a sentence to be out of stock for most of the day!

It's only the second day of offline sales, and it's not over yet, and it's out of stock as a flagship store?

"I'm really sorry, we didn't expect the offline sales and purchase boom to last until the next day, sorry, sorry, really sorry......" The manager of the flagship store hurriedly came out to appease the consumers who had been queuing for a long time but had to return empty-handed.

Not only the PHC flagship stores in Shangdu, but also the PHC offline retail stores in the first and second tier cities are out of stock, and some offline stores are out of stock even in the morning.

The major offline stores have reported the situation to the general manager of the district one after another, hoping to ship the goods as soon as possible.

In just two days after PHC was launched, the offline flagship store was out of stock and out of stock!

Many consumers hurriedly opened their mobile phones to enter the official flagship stores of Jingdong or Ali's coastline, and to their helplessness, they all showed the words "out of stock".

There is no goods in Shangdu, no goods in Shencheng, and no goods in Kyoto...... The voices of major offline and online shopping malls are endless.

PHC's out-of-stock soon became a hot search in the afternoon of the same day, and various media reports and articles from the media account on the headlines also appeared in a pile.

Many Chinese people were inexplicably moved, because such a scene once belonged to Apple, and later Huawei Mate20 series went on sale, and now there is such a grand occasion in the coastline PHC series in another field.

High-end domestic products are on the rise!

In the face of consumers' doubts about the coastline company's hunger marketing, the official also responded as soon as possible, and the news of the official blog update was about to make friends angry with internal injuries, and a large number of melon-eating netizens were playing in the message area.

The original text of the official blog of the coastline is: due to the large difference between the company's internal production capacity expectations and market expectations, the coastline company can not play hunger marketing, thanks to the support of consumers, we have begun to increase our efforts, the production capacity is not enough to expand the production capacity, the second batch of 6 million sets of goods is already on the way.

Friends are indeed very angry, everyone is buying electrical products, coastline PHC is so expensive but can still be sold out, their own electrical products are not marketable, in the coastline company's wave of consumption stimulation on the day of sale, no one takes the excuse of the market recession anymore, you can't make money can only say that your products are not competitive, not that the market has no consumption power.

There have been many voices saying that there is a problem with the purchasing power of the current market, or that residents' income is affected by the high price of real estate, so they dare not consume, cannot consume, and want to downgrade consumption, so it promotes the rise of Pindodo, but the business of the mobile vendors who are fighting for Dodole has nothing to do with the downgrade of consumption.

Perhaps PHC's hot sales and out-of-stock sales cannot fully represent the current situation of consumers across the country, but at least it can represent the current situation of consumers in first- and second-tier cities across the country.

At least for now, the main consumer groups in the first and second tier cities in China are not troubled by income, and these consumers are becoming more mature and rational, and they are more scientific and rational in their consumption choices.

To describe the current main consumer group in an easy-to-understand sentence, that is: only buy the right one, not afraid of the expensive one, just afraid that your worthlessness is wasted to buy back.

……

Shoreline Corporate Headquarters.

Chief Operating Officer He Hao convened an ad hoc meeting of the company's senior management, and Cheng Yangze, who was far away in Europe to explore the offline market, also got up in the middle of the night and connected to the senior conference room of the company's headquarters through video conference to attend the meeting.

The news that PHC was out of stock the next day had reached the ears of the company's top management.

"The investigation and analysis of the marketing department has come out, and it has basically been confirmed that it is the power of the Internet café owner that caused the PHC to be out of stock in advance." The head of the marketing department said.

"The owner of the Internet café?" He Hao was slightly stunned.

"Yes, the president, the owner of the Internet café, this group of people is buying on a large scale, and it is still in short supply, I estimate that after 6 million sets are shipped, they will be snatched out of stock by the Internet café owners in two days, and they will buy more than 100 sets at every turn." The person in charge of the marketing department nodded, and then called up the information on the floating panel on the conference table and flew over and flew in front of He Hao.

The person in charge of the marketing department continued: "We have made a statistical statistic, the official number of Internet cafes in China is still in operation, the official figure is 700,000, but we believe that the market should actually have 770,000, each with an average of 50 computers for a total of about 80 million, which is a very large audience market, at the same time, the city's Internet café industry is moving towards industrialization and large-scale." ”

"Throughout the analysis of the data and information we collect, the future Internet café and even the current Internet café is no longer just a traditional Internet place, the proportion of Internet operating income in the profit composition of an Internet café has become smaller and smaller, and the profits contributed by video on demand, Internet café advertising, catering income, game income, and consignment business are gradually increasing."

"We believe that in the future, the Internet café will become a carrier of information dissemination, with strong advertising and sales functions, and become a value-added business and a powerful entertainment venue."

He Hao, who looked at the market data report, nodded silently, thought for a moment, and immediately said: "Immediately set up an independent business department to provide a special purchase channel, after-sales channel, and technical consultant team for Internet café owners across the country to be arranged at major nodes in the country." ”

He Hao, as the second-in-command of the coastline company, Ye Hua can already recite the story of the PHC ecosystem.

When the news reached his ears in the marketing department, he didn't think much about it, and immediately realized that the Internet café could play a powerful role in promoting the PHC ecosystem of Shoreline Company.

This account is very easy to calculate, if a PHC holographic Internet café & Internet café has 100 sets of PHC equipment, but this Internet café may bring thousands or even thousands of ordinary consumers to use PHC, these consumers may become users of major content on PHC as soon as they use it, although they reside on PHC for a short time, but as long as they use PHC, it is equivalent to a PHC user, and he has created value for this ecosystem.

So there are seven or eight hundred thousand Internet cafes in the country, not to mention all, if half of them are upgraded to holographic Internet cafes & Internet cafes, it means that the number of PHC users will exceed 100 million in advance, bringing billions of huge traffic scale.

For the stimulation of the entire ecological chain, for all third-party development service providers, the blue ocean of the PHC ecosystem will rise to the ocean level, especially for third-party game developers, it is definitely not a dream to be able to create PHC games with tens of millions of sales within this year, and this kind of stimulation is definitely as exciting as chicken blood.

This explains why the emergence of PHC has impacted the mobile Internet industry, a large number of users reside on PHC, so the time to use smartphones will be relatively shortened, for example, it will affect the traffic of the mobile Internet, and it is not difficult to understand that the market value of companies that rely on mobile Internet services to improve their performance has plummeted.

He Hao almost did not hesitate, and immediately decided to promote the holographic Internet café & Internet café to a chain of the core link in the construction of the PHC ecological chain, which can be said to be the height of the strategic business layout.

……