Chapter 166: Everyone is a big guy, why are you so bullish?
Robert Egger and other bigwigs heard Ye Hua's almost straightforward proposal for greater interests, and everyone's hearts were a lot more relieved, the binding of interests is the best link, and the interests of the coastline company exist here, and things can be done much easier.
"Then Mr. Ye, do you want to ......," a media tycoon said in an inquiring tone.
"Divide!" Ye Hua replied concisely and without hesitation.
Everyone was noncommittal when they heard it, knowing that the share that Ye Hua said should be the box office share, which was unexpected, and it was reasonable to know that IMAX was also involved in the box office share, but the coastline company did not directly participate in any box office share, just the provider of hardware equipment, nothing more.
Because the coastline company at that time had just been established, there was no bargaining chip in his hand, and he did not have the ability to talk about this condition, Ye Hua rejected all VC investment, and urgently needed a financial turnaround, so he gave up this part of the interest fight.
Now that such a good opportunity is in front of us, not only to win over this part of the interests, but also to open his mouth, who let Ye Hua hold the heavyweight chips in his hands.
People in the film industry seem to be worried about the future, but that's only superficial people who think so, in fact, the analysis team behind these bigwigs has given a positive answer, that is, the gradual price reduction of PHC is a major trend in the future.
This has to talk about the chip, because this is the core module component of the hardware device.
The characteristics of the chip industry are completely opposite to other industries, it is an inverted pyramid structure, in short, the most advanced commercial-grade chips will be the most shipped.
For example, Shoreline buys 20 million pieces from Intel at a price of $321 per piece, and if it only buys 2 million pieces, the price will soar to about $1,200 per piece.
It can be seen that when the future coastline company buys from Intel again, for example, when the purchase volume of chips reaches the order of 100 million, the price of a single chip may shrink to the range of 75~100 US dollars.
The cost of PHC will inevitably decrease, and the price will inevitably be cheaper, now it is a set of 50,000 yuan to buy, and it may only need 10,000 or 20,000 yuan in the future, and the profits of the coastline company will not be reduced because of the price reduction of PHC, and even more can be made in sales.
And the higher the chip shipment, the lower the ex-factory price, and the coastline company has brought a surge in shipments due to PHC price reduction, and at the same time, it has further increased its market share, which directly leads to the growth of the PHC ecosystem.
This is what Robert Iger fears the most, it is a completely foreseeable future, and at the same time there is another big rival, Netflix, the streaming digital business is an absolute domain of Netflix, which belongs to its genes, even Disney, in this field is tantamount to a class axe.
It's like fighting holographic technology with the coastline company in the field of holographic screenless display, isn't it a complete failure.
After a while, Robert Egger commented on Ye Hua and asked, "Mr. Ye, can you be more detailed?" ”
The giants of the film industry here are ready to hemorrhage collectively, and they were originally happy to be able to carve up the share of the screen and IMAX-3D, but now it seems that in order to bring Ye Hua into the group to play together, this share has to be spit out for the god of the coastline company.
Looking at the gazes of everyone, Ye Hua smiled indifferently: "15.5%, and it is 15.5% of the total box office generated through the holographic screening hall under the base of the global film box office market." ”
As soon as these words came out, all the bigwigs at this table changed their faces, and there were still many people at the reception who were paying attention here, because of the distance and live music, they couldn't hear what they were talking about, but they were also very surprised at this moment, and it was extremely rare to be able to make them lose their temper.
In stark contrast, the young man actually smiled so brightly that for a while outsiders were itching in their hearts, eager to install a bug or something on their table.
Information is one of the most valuable things in this world.
"Mr. Ye, this is ...... If you cut this cake into such a large piece, then we will either starve to death or we will not have enough to eat, this ......," Zhang Zhizhong said in a euphemistic tone.
What is called a lion's big mouth, everyone can be regarded as having seen it, and the bigwigs present are furious in their hearts, they really want to overturn the table and pat their butts and leave.
According to the total box office of 56 billion US dollars in the global film box office market last year, Ye Hua wanted to eat 15.5% of it alone, and took 8.7 billion US dollars a year without doing anything.
The original prediction was to give the share of the screen and the IMAX-3D giant screen to the coastline company, at most to give a little more, but Ye Hua's asking price was really excessive, too much.
If it weren't for the stable mentality of the bigwigs, due to the embarrassment of reality, they would have burst into foul language a long time ago.
Zhang Zhizhong had an embarrassed look on his face and tone, but Ye Hua didn't eat it, and said with a calm smile: "Mr. Zhang's words are a bit too much, isn't the cake of the whole market bigger, the ticket price of holographic movies has risen sharply, but the fluctuation of the viewing base is almost negligible, this year, only "Avatar 2" won a box office of 4 billion US dollars, and the scale of the global market of 56 billion US dollars last year may reach a market size of 80 billion US dollars next year. ”
Robert Iger patiently explained: "Mr. Ye, as a non-filmmaker, you may not know much, "Avatar 2" is indeed a global hit and a huge success, but this kind of phenomenal film can only be born in 10 years, you can't treat it as a normal situation in the film industry. ”
Who in the room is not a shrewd person?
Then it's time for a round of bargaining, business, asking for money on the spot.
Of course, Ye Hua doesn't really think that these giants will accept this sharing ratio, you must know that the distributors of Hollywood film companies only account for about 5~7%. Ye Hua's asking price is the third party with the most profit after the cinema and the producer.
After talking for a long time, Ye Hua immediately said conclusively: "10%, this is the minimum I can accept." ”
The CEO of Sony Columbia argued: "Mr. Ye......"
Ye Hua directly stretched out his hand to interrupt the other party, looked around at everyone, and said, "11%!" ”
"What? Did I hear it wrong? "The boss of Colombia is confused, and others are also a little confused, why is it 1% higher when it is chopped and chopped?
"With all due respect, Mr. Ye, you are so insincere." The boss of Universal Pictures said in a cold tone, why are you so bullish because of the big guys?
Who doesn't have a temper?
It's just too deceitful!
was by a young junior, and he was really angry.
“12%!” Ye Hua said again.
But when Ye Hua rose another point, the people at the entire table were stunned one by one, and no one dared to answer, but they didn't dare to do it again.
Everyone's hearts are indignant, how can such a person have a good business with him?
Ye Hua glanced at the CEO of Universal Pictures, retracted his gaze and said lightly: "This is indeed a lot of price, but have you ignored one point, if the benefits you offer are far less than the profits brought by my cooperation with Netflix, please give me a reason to cooperate with you?" ”
For a moment, no one answered.
……